Who is Rodd Chant?

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Rodd Chant: The rebel voice redefining creative leadership

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Rodd Chant brings back what advertising often forgets, soul. A Creative Director, coach, and long-time industry thinker, he’s spent decades helping creatives rediscover originality in an era of AI-generated sameness. His posts are sharp, nostalgic, and fearless, blending wit with wisdom in a way only a seasoned storyteller could pull off.

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1. Who he is

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Rodd is a Creative Director and Coach with over 25 years of experience across the world’s top agencies. He left school at 15, built a global career spanning New York, Sydney, and Bangkok, and became EVP/ECD of a major ad agency before branching out on his own. His journey is one of raw creativity, grit, and reinvention. Today, he channels that experience into mentoring the next generation of creatives and leading conversations on advertising’s evolving identity.

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2. A network of heavyweights

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Rodd’s circle is packed with the biggest names in design, fashion, and advertising. His connections include global brands like Nike, Puma, Patta, and creative giants like WPP, David Wachtel, and Antoni. You’ll also spot art directors, brand strategists, and musicians in his sphere, a sign of how deeply his work cuts across culture. His influence moves between agencies, artists, and creative thinkers who all share one thing: a commitment to original ideas.

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3. Why people listen

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Because Rodd doesn’t sugarcoat. His voice is honest, artistic, and deeply human. He blends storytelling with provocation, with one post featuring a David Bowie quote about identity and another dismantling the hype around AI-generated campaigns. His audience listens because he makes them think, laugh, and remember why they fell in love with creativity in the first place.

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4. Authenticity that resonates

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With a 96.5/100 Favikon Authenticity Score, Rodd’s feed feels personal and grounded. He shares behind-the-scenes anecdotes, reflections on his career, and even emotional stories like his mother’s passing. Every post is unmistakably his, unfiltered and real. His audience doesn’t just engage with his insights; they connect with his journey. It’s rare to find someone so seasoned who still writes with such curiosity and humility.

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5. Numbers that back it up

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Rodd’s LinkedIn following has grown from 19K to over 38K in the past four years, a 95% increase driven by consistent, high-quality content. His Influence Score sits at 7,076 points, ranking him in the top 1% of Australian LinkedIn creators and top 2% in Marketing & Sales. His posts average hundreds of reactions and discussions from respected creatives, showing engagement built on shared expertise, not trends.

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6. Collaborations that matter

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Beyond social media, Rodd’s impact shows through his creative partnerships. He’s collaborated with brands like Mercedes-Benz, Chupa Chups, and Nike, and continues to work with agencies on redefining creative direction in the AI era. His newsletter “Creative Discourse,” followed by 5.6K readers, is another platform where he pushes industry dialogue forward, part critique, part creative therapy for ad veterans.

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7. Why brands should partner with Rodd Chant

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Rodd is a bridge between classic creativity and the new world of digital storytelling. For brands that want credibility, not clichés, his insight is gold.

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• Thought leadership on creativity, AI, and originality.

• Brand storytelling and campaign consulting grounded in decades of experience.

• Workshops or talks on creative identity, reinvention, and innovation.

• Co-created editorial or podcast content for thought leadership campaigns.

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8. Why Rodd Chant is relevant in 2025

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In 2025, when AI tools can create but not feel, Rodd’s message matters more than ever. He reminds the industry that great ideas still start with people, not prompts. As marketing automation grows, his human-first philosophy offers a necessary counterbalance. Rodd’s influence represents the creative conscience of modern advertising, where authenticity outshines algorithms.

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Conclusion: A voice that keeps creativity honest

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Rodd Chant isn’t chasing trends; he’s protecting what makes the creative world worth working in. His feed is a space for reflection, challenge, and inspiration. In a time when everyone talks about disruption, Rodd simply calls for better ideas. That’s what makes his voice not just relevant but essential.

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