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Who is Rodrigo Kede Lima?

Meet Rodrigo Kede Lima, the President of Microsoft Asia. He's a highly influential figure focused on digital transformation and innovation across the Asian region. Rodrigo advocates for the power of technology, particularly AI, in driving growth and social change.

October 16, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Rodrigo Kede Lima: The Microsoft President Connecting Tech with Social Impact

Meet Rodrigo Kede Lima, the President of Microsoft Asia. He's a highly influential figure focused on digital transformation and innovation across the Asian region. Rodrigo advocates for the power of technology, particularly AI, in driving growth and social change. His voice is powerful because he blends top-tier corporate strategy with a genuine commitment to sustainable economic resilience.

1. Who he is

Rodrigo Kede Lima is the President of Microsoft Asia. His professional life has been dedicated to technology and innovation, with a rich background in leadership across the Americas and Asia. He focuses on digital transformation and innovation across the Asia region. Rodrigo is committed to empowering communities through technology, reflecting on the transformative potential of AI in various sectors. He demonstrates deep knowledge of Asian markets, AI, and enterprise leadership, giving him Credible (85) expertise.

2. A network of heavyweights

Rodrigo Kede Lima's sphere of influence

Rodrigo's network is strongly centered around Microsoft and major global corporations. His core connections include Microsoft Corporation and Microsoft Latinoamérica, reflecting his past and current executive roles. His surrounding network features major global brands like Toyota, Coles Group, and Standard Chartered. This influential network showcases his strong ties to business strategy and technology deployment across Asia.

3. Why people listen

Rodrigo Kede Lima's popular posts across social media

People listen to Rodrigo because his content is Authoritative and Insightful (89). He shares high-quality, industry-specific content with personal insights from his Microsoft Asia leadership role. His communication style combines business strategy, cultural adaptation, and leadership lessons with personal experiences. This mix provides an executive-level perspective that is both strategic and genuinely human.

4. Authenticity that resonates

Rodrigo Kede Lima's Authenticity Score Details

Rodrigo has a strong Natural Authenticity Score of 94/100. His content is rated Authentic (92) and demonstrates clear human authorship with a personal voice and storytelling. He posts about his family, cultural references, and even his personal journey, like reflecting on a relaxing family trip. Comments show genuine professional engagement with personal anecdotes and specific references, confirming meaningful, natural dialogue.

5. Numbers that back it up

Rodrigo Kede Lima's social media rankings

Rodrigo is a significant global executive voice with an Influence Score of 5 (6,577 pts). He ranks in the Top 1% of all LinkedIn accounts worldwide. In the Technology & Innovation category, he ranks in the Top 4% worldwide and Top 5% in Brazil. His audience growth is Trusted (100), and his engagement quality is Natural (88), ensuring his content reaches and resonates with global leaders.

6. Collaborations that matter

His collaborations are primarily with Microsoft Corporation and Microsoft Latinoamérica, the brands he represents. He actively tags Microsoft in his posts, such as those related to major milestones in Asia. His content often features him at industry events like the Milken Institute Asia Summit, highlighting his role in strategic partnerships and regional business development.

7. Why brands should partner with Rodrigo Kede Lima

Partnering with Rodrigo offers a direct line to a high-level audience of English-speaking technology leaders and innovators across Asia and the Americas.

  • Thought Leadership: Co-author content or host discussions on AI transformation and sustainable economic resilience.
  • Digital Transformation Campaigns: Align with his expertise to promote B2B solutions in technology, enterprise, and digital government.
  • Regional Market Insights: Partner on content to provide a credible, C-suite perspective on Asian markets and cross-cultural leadership.
  • ESG/Tech for Good Initiatives: Support his advocacy for technology that drives social change.

8. What causes he defends

Rodrigo champions the use of technology to solve global problems. His primary cause is Tech for Good (80%), emphasizing the transformative potential of AI for various sectors. He is also a strong advocate for Climate Change (70%) initiatives, pushing for sustainable economic resilience through digital solutions. His content reflects these values by focusing on collaboration, cultural appreciation, and socially empowering communities through technology.

9. Why Rodrigo Kede Lima is relevant in 2026

Rodrigo is highly relevant in 2026 because he is leading the AI and digital transformation agenda for a major global tech company in the critical Asian market. His emphasis on sustainable economic resilience and Tech for Good aligns perfectly with the evolving global demands for ethical and responsible technology deployment. He provides a top-level, yet authentic, guide to navigating the future of global business.

Conclusion: A Global Catalyst for Digital Growth

Rodrigo Kede Lima is an authoritative and authentic executive whose influence extends across continents and industries. His role at Microsoft Asia gives him an unparalleled platform to discuss the most pressing issues in technology and sustainability. By delivering insightful content with a personal touch, he remains an indispensable voice for any organization focused on technology, leadership, and global impact.

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