Who is Roger L. Martin?

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Roger L. Martin: Shaping strategy for a new generation of leaders

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Roger L. Martin has become one of the most trusted voices in management and strategy worldwide. With decades of experience, a viral video under his belt, and a reputation as one of the top business thinkers, his insights shape how leaders and organizations approach decision-making. His voice is clear, practical, and deeply respected across industries.

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1. Who he is

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Roger L. Martin is a leading management thinker, strategy advisor, and former dean of the Rotman School of Management. He has authored numerous books and is known for frameworks like "Playing to Win," which has guided global corporations in refining their strategy. His career spans decades of teaching, advising Fortune 500 leaders, and shaping future executives. Beyond academia, he works closely with businesses to simplify strategy and make it practical. Today, his influence reaches millions through talks, books, articles, and viral content that distills complex concepts into clear lessons.

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2. A network of heavyweights

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Roger’s network reflects his standing in the global business ecosystem. He collaborates with top publications like Harvard Business Review and Fast Company, and partners with leading academics, consultants, and corporate leaders. His orbit includes institutions shaping the future of management, from universities to innovation hubs, positioning him at the intersection of theory and practice.

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3. Why people listen

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People listen to Roger because he strips away the noise around strategy. His content avoids buzzwords and focuses on clarity, practicality, and real-world application. He communicates in a way that feels both intellectual and accessible, weaving in stories, data, and case studies. Whether through his viral video “A Plan Is Not a Strategy” or his LinkedIn articles, his audience knows they’ll get value they can apply right away.

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4. Authenticity that resonates

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With an Authenticity Score of 100/100, Roger’s presence is built on trust and expertise. His interactions are grounded in genuine debate and intellectual curiosity, with followers sharing personal anecdotes and thoughtful disagreements. His posts avoid generic motivational fluff, instead offering deep insights backed by data and experience. That balance of authority and relatability makes him stand out as one of the most credible strategy voices today.

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5. Numbers that back it up

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Roger has grown his following steadily from 28,370 to over 41,000 in four years, showing strong organic growth. His Influence Score sits at 6,707 points, ranking him in the top 1% on LinkedIn in Canada and top 4% in Management & Leadership worldwide. Engagement is consistently high, with thousands of likes, shares, and comments across his articles and videos. His viral strategy video has amassed more than 5.6 million views and continues to grow.

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6. Collaborations that matter

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Roger’s collaborations highlight his role as a global thought leader. He has worked with Harvard Business Review, Fast Company, and other leading outlets to publish impactful insights on strategy. His “Playing to Win” methodology is used by organizations worldwide, and he regularly partners with executives, consultants, and institutions to refine leadership practices.

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7. Why brands should partner with Roger L. Martin

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For brands, working with Roger Martin means aligning with one of the most authoritative voices in strategy. His influence can translate into thought leadership campaigns, executive visibility, and high-value engagement.

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• Co-created whitepapers or reports on business strategy trends

• Executive workshops or masterclasses on leadership and decision-making

• Keynote speaking at global events or brand summits

• Content partnerships with media outlets for credibility and reach

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8. Why Roger L. Martin is relevant in 2025

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In 2025, as AI disrupts industries and organizations rethink leadership, Roger Martin’s frameworks are more relevant than ever. His push for clear, actionable strategy helps leaders cut through hype and focus on sustainable growth. With the creator economy and shifting business models reshaping leadership, his grounded perspective ensures executives don’t lose sight of what truly drives success.

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Conclusion: A strategist who keeps it real

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Roger Martin isn’t just another voice in management; he’s a guide for leaders navigating uncertainty. His mix of academic rigor, practical insight, and authentic communication makes him indispensable in today’s landscape. As organizations face rapid change, his voice ensures that strategy remains clear, human, and effective.

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