Who is Roy Zur?

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Roy Zur: Fighting scams with cybersecurity and sharp insights

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Roy Zur is the kind of leader who makes cybersecurity accessible without losing sight of its complexity. As a seasoned entrepreneur and CEO of Charm Security, his posts are as much about real-world impact as they are about innovation. Whether he’s sharing updates from global conferences or highlighting new fraud-prevention strategies, his voice stands out as credible, approachable, and timely.

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1. Who he is

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Roy Zur is a Cybersecurity Entrepreneur with a proven track record of building companies that tackle digital fraud and online threats. With a background shaped by Unit 8200 and advanced business studies at Wharton and Harvard, he has turned his expertise into ventures that address global-scale issues. Today, he leads Charm Security, a company dedicated to protecting people and organizations from scams and cyber risks. His career highlights include multiple exits, executive leadership roles, and a consistent focus on bridging technical innovation with public education. Roy positions himself not just as a CEO, but as an advocate for safer digital experiences.

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2. A network of heavyweights

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Roy’s network is a reflection of his global impact. From financial giants like JPMorgan Chase, Citi, and Mastercard, to leading universities such as Wharton and Reichman, his connections span across finance, academia, and cybersecurity think tanks. He collaborates with top conferences like BlackHat and RSAC, and has engaged with organizations such as CFPB, Walmart, and Team8. This ecosystem strengthens his credibility and places him at the center of cybersecurity innovation.

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3. Why people listen

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People listen to Roy because he speaks their language. His posts combine technical accuracy with real-world relevance, often framed through personal anecdotes or snapshots from international events. He doesn’t just announce achievements, he explains why they matter for businesses, governments, and everyday users. His ability to simplify fraud prevention into relatable takeaways makes him a trusted voice in an often overwhelming field.

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4. Authenticity that resonates

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Roy scores an impressive 95.5/100 Favikon Authenticity Score, reflecting his genuine presence online. His posts show him traveling to conferences, meeting with partners, and even sharing casual moments with family. This mix of professional authority and personal openness gives his content balance. Industry professionals engage with his updates because they see both the entrepreneur and the person behind the company.

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5. Numbers that back it up

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With more than 18K followers on LinkedIn and a steady growth trajectory from 13K in under a year, Roy’s audience reflects strong organic interest. His Influence Score of 5,426 points places him in the Top 1% in Israel and among the Top 2% globally in Startups & Entrepreneurship. Engagement remains high with natural dialogue and industry-specific comments, reinforcing the value of his updates.

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6. Collaborations that matter

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Roy’s collaborations speak volumes about his leadership in cybersecurity. His partnerships range from working with major financial institutions like JPMorgan Chase to presenting at top-tier events such as RSAC and Finovate. Through Charm Security, he builds alliances that push forward innovation in fraud defense and AI-driven scam prevention. These collaborations not only elevate his brand but also shape the broader industry conversation.

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7. Why brands should partner with Roy Zur

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Partnering with Roy makes sense for any brand looking to be at the forefront of digital trust and security.

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• Thought leadership campaigns around fraud prevention and cybersecurity trends

• High-impact keynote speaking at industry conferences and corporate events

• Co-created educational content on digital safety for businesses and consumers

• Product validation and credibility through his expertise and executive positioning

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8. What causes he defends

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Roy is a strong advocate for fraud prevention, cybersecurity education, and pro-Israeli causes. He uses his platform to raise awareness about scams, promote digital literacy, and emphasize the importance of education in preventing cybercrime. His posts often highlight real-world examples of fraud defense, and he frequently speaks at events to push for better public awareness. Beyond industry, his support for national initiatives shows how his leadership also extends into broader societal impact.

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9. Why Roy Zur is relevant in 2025

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In 2025, digital fraud is one of the fastest-growing global risks. With AI making scams more sophisticated, Roy Zur’s work in cybersecurity is more critical than ever. His combination of technical expertise, entrepreneurial drive, and advocacy positions him as a key voice in shaping how businesses and individuals defend against new threats. In a year when digital trust defines success, Roy’s influence continues to rise.

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Conclusion: A voice for digital trust

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Roy Zur isn’t just building a company, he’s building resilience against one of the biggest risks of our time. His credibility, his network, and his ability to communicate with both technical experts and everyday users make him a rare leader. By consistently pushing for awareness and innovation, Roy ensures that cybersecurity is not just a back-office function but a frontline priority. His voice will remain essential as digital threats continue to evolve.

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