Who is Saby Hesri?

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Saby Hesri: Leading the Beauty and Lifestyle Space with Humor, Relatability, and Global Influence

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Based in Los Angeles but proudly Syrian, Saby Hesri infuses her content with a blend of cultural pride and West Coast energy. Her rise began on TikTok and Instagram, where her quick wit, comedic timing, and unfiltered storytelling made her instantly relatable to Arabic-speaking youth across the Middle East and North America. Her audience isn’t just watching makeup tutorials—they’re witnessing a personality.

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What sets Saby apart is her ability to be vulnerable and hilarious in equal measure. Whether she’s laughing at a wardrobe fail or getting candid about confidence, her openness fosters a sense of community rather than celebrity. Her humor is often self-deprecating, yet never dismissive—a balance that resonates with a digitally native generation craving authenticity.

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Her frequent collaborations with beauty titans like Huda Beauty, Tower 28, and Rare Beauty are not just partnerships—they’re extensions of her brand persona. Saby doesn’t endorse products; she folds them into her lifestyle, blending beauty content with anecdotes from her travels or daily chaos. And her storytelling? It’s as polished as her signature red-carpet glam.

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Saby’s content feels like watching your effortlessly cool older sister who just happens to be friends with half the beauty industry. That intimacy has helped her amass millions of followers, rack up millions of views per video, and secure a seat among the most influential content creators representing the Syrian diaspora.

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An Influencer Active on Social Media

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With over 5 million followers across TikTok, Instagram, and YouTube, Saby Hesri’s digital empire is anchored by comedy-forward beauty content, consistent posting habits, and a deeply engaged audience primarily composed of young Arabic-speaking women.

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Saby Hesri's Social Media Strategy Analysis

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TikTok Strategy: Humor-Driven, Culturally-Savvy, and Algorithm-Smart

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Saby Hesri uses TikTok as her primary storytelling engine, posting an average of 10.9 videos per week with a consistency that maximizes visibility in both U.S. and MENA regions. She posts at 2PM, aligning with optimal reach across two time zones—a move that reflects her bicultural digital positioning. Each video is sharply edited to catch attention within seconds, often using self-deprecating humor, such as joking about wardrobe malfunctions or beauty blunders.

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Her TikToks frequently feature her sister Sima, who has become an informal sidekick in her content—creating a mini-sitcom dynamic that builds character continuity. She doesn’t use voiceovers or generic music trends as crutches; instead, she anchors each video in candid moments, like “@sima clearly her first time following directions.” This running sibling narrative makes followers feel like part of the family rather than passive viewers.

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Saby avoids over-relying on makeup tutorials, which is rare for a beauty creator. Instead, her videos are often fashionably dressed chaos—ripping a dress on camera or failing a dance test—which reflects the irreverent, chaotic humor that her Gen Z fans love. The chaos isn’t accidental—it’s her brand. Her top-performing TikTok with 5.5M views ("I ripped my dress") is a perfect example: real, clumsy, and cinematic all at once.

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Despite posting multiple times a day, her 34.3K average engagements per video and 542.9K average views show no drop-off in quality or resonance. She maintains a 1.01% engagement rate by staying unpredictable—one day filming in LA, the next dancing in a Turkish salon. This cross-border spontaneity isn’t just content—it’s a cultural bridge that amplifies her appeal.

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• Username: @sabyhesri
• Influence Score: 89.5/100
• Followers: 3.4M
• Activity: 10.9 videos/week
• Engagement Rate: 1.01%
• Growth: 0% (30-day period)
• Average Engagement: 34.3K
• Posting Habits: Twice a day at 2 PM EST

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Instagram Strategy: Stylized, Playful, and Caption-Driven

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Unlike TikTok, Saby's Instagram strategy leans heavily on curated visual aesthetics that balance glamor and goofiness. Her feed alternates between red carpet-style mirror selfies, travel shots, and vibrant home moments. Each image is composed with intention, but the captions remain playfully self-aware—like her "Best time best vibes best people 🍓" post, which pairs coastal elegance with emoji flair.

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She posts 9 times per month, typically at 3AM, maintaining consistency without flooding the feed. Her June birthday post, “Happy I’M Saby 🎂,” racked up over 30.6K likes, showing that her audience is not just passive but celebratory—willing to engage with her milestones and make them feel like community events. This deep fan loyalty is critical to her Instagram performance.

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Instead of linking out or overusing hashtags, Saby relies on strong visual storytelling and casual language to drive engagement. Her followers don’t scroll past her posts—they stop to read her dry humor or scan her outfits, which always feature bold colors and luxury-adjacent styling. These are not just outfit posts—they’re stylized character moments in the Saby Hesri universe.

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Brand collabs are subtly embedded through visible product placement or story tags, rather than explicit sponsored captions. This keeps the feed organic while still securing partnerships. Her ongoing relationships with brands like Bloom Nutrition and REVOLVE appear seamlessly across her grid, always within her tone of voice and visual identity.

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• Username: @sabyhesri
• Influence Score: 91.1/100
• Followers: 1M
• Activity: 9 posts/month
• Engagement Rate: 2.2%
• Growth: +2.29% (30-day period)
• Average Engagement: 22.7K
• Posting Habits: Twice a week at 3 PM EST

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YouTube Strategy: Dormant but Residually Valuable

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Though Saby's YouTube channel hasn’t seen activity in 5 months, it still hosts a subscriber base of 610K—a testament to the long-form appeal she once cultivated. The channel functions more like a digital archive now, but for new fans discovering her via TikTok or Instagram, it serves as a valuable top-of-funnel platform that offers extended versions of her personality.

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Her lack of recent content means 0% engagement and 0% growth, which positions YouTube as her least prioritized platform. However, this isn’t negligence—it’s strategic. Saby’s audience isn’t currently consuming long-form as much as they are short-form, and she’s adapted to meet demand where attention spans are shorter and reaction time is key.

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• Username: saby hesri official
• Influence Score: 20.2/100
• Followers: 610K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Podcast Spotlight: “So, Anyways...” – Saby Hesri’s Unfiltered Take on Life and Laughter

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Saby Hesri’s podcast, “So, Anyways…”, is an extension of her on-screen personality—raw, comedic, and deeply human. Where her TikTok and Instagram are fast-paced and visually-driven, the podcast slows things down, offering long-form reflections on everything from personal insecurities to cultural identity. It’s not just filler content—it’s where followers meet the unfiltered Saby. She strips back the glamour and lets listeners into the behind-the-scenes chaos that makes her content so relatable.

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Each episode feels like a late-night FaceTime with your most chaotic and loveable friend. Saby doesn’t rely on scripting or high-production intros; instead, she speaks conversationally, often veering off-topic mid-thought and looping back with a sigh and a “so, anyways…”—the signature phrase that inspired the title. That casual structure is intentional. It’s not polished perfection—it’s stream-of-consciousness storytelling with humor and vulnerability baked in.

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Saby frequently uses the podcast to explore topics she doesn’t tackle on her social feeds, such as mental health, Middle Eastern family dynamics, or her evolving views on femininity. She doesn’t position herself as an expert or guru—she simply shares, stumbles, and laughs through it all. This honesty earns her loyalty not just from fans, but from listeners who see her as a big sister figure navigating life with grace and plenty of sarcasm.

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What sets “So, Anyways…” apart is its ability to bridge her digital persona with her offline reality. It’s where followers discover the inner monologue behind the 60-second videos and glamorous photoshoots. Whether she’s ranting about dating disasters or recounting absurd beauty mishaps, Saby reminds listeners that influence doesn’t have to be filtered—and that’s exactly why it works.

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Saby Hesri's Social Media Influence Summary

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Saby Hesri ranks in the Top 1% of TikTok creators in Syria, Top 5 overall for video entertainment in the country, and Top 3% on Instagram Syria, reflecting her elite influence across the region.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaos, Culture, and Comedy—Saby Hesri’s Signature Formula for Global Engagement

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Saby’s content is meticulously shaped around relatability and real-time humor. Her TikToks feel like spontaneous slices of her life, but their consistent virality suggests strategic planning. Whether riffing on beauty mishaps or travel bloopers, every post is paced and framed for maximum entertainment value.

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Reachability and Partnerships

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Saby is a top pick for beauty and lifestyle campaigns targeting Arabic-speaking youth. With confirmed collaborations with brands like Bloom Nutrition, DIBS Beauty, Tower 28, and Huda Beauty, she has demonstrated her value in creating native-style sponsored content that doesn’t disrupt her usual tone.

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She’s highly reachable and open to partnerships, especially across TikTok and Instagram where she maintains high activity. Her track record shows consistent tagging of sponsors and authentic product placement. For brands targeting the Gen Z beauty buyer—especially in the U.S., MENA, or bilingual markets—Saby is a dream match.

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Conclusion: Saby Hesri Is More Than a Creator—She’s a Movement

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Saby Hesri is redefining what it means to be a beauty and lifestyle influencer in the digital age. Grounded in culture, driven by comedy, and powered by creativity, she’s built a global following by simply being herself. Her rise is a masterclass in relatability, and as brands look for authentic voices to drive campaigns forward, Saby is already ten steps ahead.

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