Who is shanayahmariee?

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Shanayah Marie: Empowering Gen Z Through Beauty, Positivity, and Raw Storytelling

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Shanayah Marie is a content creator whose rise on TikTok has been built around authenticity and emotional transparency. Rather than following scripted trends, she shares unfiltered glimpses into her life—from her nighttime routines to reflections on public breakups. Her audience, largely Gen Z, is drawn to her casual delivery and willingness to show vulnerability in a way that feels personal, not performative.

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What sets Shanayah apart is her ability to transform everyday moments into meaningful content. Whether she’s filming a “Get Ready With Me” while navigating a hard day or jokingly lobbying for the legalization of marinara sauce, she blends humor with introspection. Her approach resonates with young viewers who crave honesty over polish and connection over perfection.

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Her content promotes themes of self-acceptance, mental wellness, and individuality—without ever appearing staged. She frequently collaborates with brands like Frilliance and Invisalign but does so in a way that aligns naturally with her storytelling, avoiding forced promotion. These partnerships often appear in her routines, reinforcing her trust with followers rather than interrupting it.

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Shanayah’s audience sees her not just as a creator but as a digital confidante. She posts consistently, maintains a calm and grounded tone, and uses humor to soften heavier topics. By focusing on emotional relatability over trend-chasing, Shanayah has carved out a niche that feels both deeply personal and culturally relevant.

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An Influencer Active on Social Media

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While TikTok is her primary platform, Shanayah has also built meaningful presences on Instagram and YouTube—though the latter is currently dormant. Her reach is strongest with a U.S.-based, English-speaking Gen Z audience engaged in lifestyle, beauty, and wellness.

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shanayahmariee's Social Media Strategy Analysis

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TikTok Strategy: Raw Storytelling Meets Daily Consistency

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Shanayah Marie’s TikTok strategy centers on emotional realism and routine-driven content. Her “GRWM for bed on a hard night” post, with over 790K views, exemplifies how she turns small personal moments into viral narratives. Rather than pushing high-energy edits, she speaks softly and directly to the camera, as if talking to a friend.

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She posts nearly every day at 5 PM, a deliberate habit that aligns with her audience’s morning scroll behavior. This early-bird consistency allows her to stay visible in the feed before peak hours, maintaining engagement momentum throughout the day. Her average views—over 100K per video—highlight how this timing strategy drives repeat exposure.

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Shanayah's storytelling is deeply grounded in emotional accessibility. Whether she's processing a breakup or sharing weekend brunch moments, she brings followers into her emotional world without oversharing. Her delivery remains steady, calm, and authentic—never overly dramatic or artificially exaggerated for views.

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Her partnerships are subtly woven into these routines, making them feel organic rather than promotional. With brands like Frilliance and Hollister Co., she integrates products into relatable scenes rather than standalone ads. This approach makes her ideal for brands seeking long-term trust with Gen Z consumers who are wary of hard sells.

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• Username: @filmswithsm
• Influence Score: 86.3/100
• Followers: 1.3M
• Activity: 7.7 videos/week
• Engagement Rate: 0.75%
• Growth: 0%
• Average Engagement: 9.7K
• Posting Habits: Everyday at 5 PM EST

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Instagram Strategy: Low-Frequency, High-Impact Posting

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Shanayah’s Instagram content is more curated and intentionally paced compared to her TikTok. With only three posts per month, she leverages scarcity to keep engagement high—her average post sees 8.5K engagements and over 250K views. Her captions are short, quirky, and personal, giving her posts a journal-like quality.

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Her visuals focus heavily on friendships, humor, and offline moments—like mall hangouts or beachside jokes about drinking alone. This positions her as someone who documents life with friends, not just herself, expanding the relatability of her content. The tone is always casual and rooted in her real-life social circles.

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Unlike influencers who rely heavily on filters or polished imagery, Shanayah embraces grainy shots, candid angles, and natural lighting. This lo-fi aesthetic reinforces her brand as someone unbothered by perfectionism, which resonates strongly with Gen Z’s preference for authenticity over curation.

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Brand collaborations on Instagram are minimal and intentionally sparse, helping preserve her credibility. When she tags brands like Invisalign, it’s usually in passing or in context with her day, not as a sponsored centerpiece. This strategy keeps her feed feeling personal while still commercially viable.

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• Username: @shanayahmariee
• Influence Score: 85.9/100
• Followers: 128.9K
• Activity: 3 posts/month
• Engagement Rate: 6.62%
• Growth: +0.35%
• Average Engagement: 8.5K
• Posting Habits: Once a week at 9 PM EST

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YouTube Strategy: Underdeveloped but Branded

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Shanayah’s YouTube presence currently remains minimal, with only five videos and no new uploads in the past four months. Despite the inactivity, she’s curated her branding clearly: banner design, username, and bio all align with her identity across platforms. Her channel maintains consistency in color palette and tone.

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While her influence score on YouTube is low (13.8/100), the channel shows potential as a long-form extension of her TikTok content. With her gift for emotional storytelling, she could thrive with vlogs or deeper personal narratives if she returns to posting regularly. The opportunity lies in giving her audience more time to connect beyond 60-second clips.

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• Username: @ShanayahMarie
• Influence Score: 13.8/100
• Followers: 5.4K
• Activity: 0.6 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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shanayahmariee's Social Media Influence Summary

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With an overall influence score of 3 and 8,745 points, Shanayah Marie is positioned strongly within her niche. On TikTok, she ranks in the Top 5% in the U.S. and Top 3% globally, highlighting her resonance with international Gen Z audiences. In the Lifestyle & Reality TV category, she ranks even higher—Top 3% U.S. and Top 2% worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Raw, Consistent, and Youth-Focused

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Shanayah’s content stands out for its emotional authenticity. Her videos often cover everyday topics—getting ready for bed, post-breakup thoughts, weekend brunch—but with an honest, reflective tone that feels almost journalistic. This authenticity is part of her brand's DNA and is what enables such high engagement across platforms.

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Reachability and Partnerships

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Shanayah is highly open to collaborations, particularly for TikTok brand partnerships and product reviews. She has already collaborated with Frilliance (tagged 18 times), Invisalign, and Hollister Co., each appearing multiple times in her content—indicating ongoing relationships.

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With an estimated rate of $5K per post, she offers good value considering her influence level and audience quality. Her high campaign ripeness—based on engagement levels, content style, and post frequency—signals strong ROI potential for future partners.

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Conclusion: Crafting Connection Through Consistency and Unfiltered Storytelling

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Shanayah Marie is not just another beauty and lifestyle influencer—she’s a creator who’s crafting a digital environment of self-expression, emotional honesty, and empowerment. With strong performance on TikTok, a growing presence on Instagram, and proven brand compatibility, she’s positioned to continue rising as one of Gen Z’s most trusted and influential voices. For brands aiming to connect with real audiences in a meaningful way, Shanayah offers not only reach but true resonance.

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