Who is Shaquan Roberts aka Quan?

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Shaquan Roberts: Celebrating Family, Fatherhood, and Uplifting Content on Social Media

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Shaquan Roberts is a New York-based content creator who built his platform around fatherhood and his relationship with his wife, Rissa. His content often includes heartfelt captions addressed directly to her, especially during family milestones and holidays. He shares updates about their children’s growth, weaving parenting stories with messages of appreciation. These posts create a continuous narrative of gratitude and emotional connection.

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Rather than relying on viral trends, Shaquan focuses on documenting everyday life through family photos and sincere reflections. His content captures moments like outdoor walks, family celebrations, and coordinated outfits with his kids. Each post is centered around a real-life experience and framed with personal meaning. His photography style is clean and natural, with minimal filters or edits.

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Shaquan is also part of a close-knit network of creators, including his wife Rissa G and son Shine Anthony, both of whom frequently appear in his posts. This recurring presence creates a visual timeline of their family story, strengthening viewer connection. Unlike creators who separate personal and public life, he fully integrates his role as a father and partner into his content. His followers feel like extended family members watching each chapter unfold.

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His Instagram is a space for family-first storytelling, where the tone remains consistent: warm, thankful, and optimistic. He avoids controversy and maintains a “very safe” brand profile, making him suitable for campaigns rooted in trust and authenticity. Past collaborations with Timberland and True Religion were seamlessly embedded into family-oriented posts. His content isn’t just visual—it’s grounded in personal values and emotional clarity.

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An Influencer Active on Social Media

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Shaquan Roberts is highly active on Instagram, where he concentrates his efforts, with a minor and now inactive presence on X.

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Shaquan Roberts' Social Media Strategy Analysis

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Instagram: Family Life Meets High Engagement

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Shaquan Roberts uses Instagram as his core platform, where he consistently shares family-centered content. His posts highlight his identity as a father and partner, often pairing studio-quality photos with sincere, reflective captions. Rather than chasing trends, he posts about birthdays, holidays, and personal milestones. These updates create a visual timeline of his life with Rissa and their children.

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He posts around six times per month, each with thoughtful messaging—frequently expressing love and responsibility. A recurring theme is his role as a father, which is reinforced through visual storytelling (like matching outfits or portraits with his son). His audience engages strongly with this emotional framing, leading to an average of 51.4K engagements per post. Posts often perform best when he speaks directly to his family in the caption.

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His visual identity is consistent: clean, well-lit imagery that often uses neutral backgrounds or natural light. Shaquan avoids cluttered visuals and opts for images that keep the focus on family connection. His use of Instagram doesn’t rely on video or Reels but instead focuses on high-impact still images. This polished presentation helps maintain a premium yet relatable tone across his feed.

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Despite not using trends or viral tactics, Shaquan sees 5.23% engagement and continues to grow steadily at +0.29% per month. He posts once a week at 2 PM EST, likely optimizing for early-day scroll traffic. His captions are rarely promotional unless paired with a natural family reference, which is why brand partnerships often blend in seamlessly. This slow, steady style has allowed him to build a loyal and emotionally connected audience.

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• ‍Username: @quan___‍
• Influence Score: 91.5/100‍
• Followers: 983.1K‍
• Activity: 6 posts/month‍
• Engagement Rate: 5.23%‍
• Growth: +0.29%‍
• Average Engagement: 51.4K‍
• Posting Habits: Once a week at 2 PM EST

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X (Twitter): No Longer in Use

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Shaquan’s X account has been inactive for two years, with no tweets or engagement activity. The account has 38.1K followers, but without updates, it doesn’t contribute to his current influence or brand potential. His past use of the platform was limited, and he never used it as a storytelling or engagement tool. While the handle remains live, it functions only as a placeholder.

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There is no cross-promotion of content or links to his Instagram on the account, and growth has been flat. The account shows 0% engagement and no activity per week, which signals it’s no longer relevant to his content strategy. While X could have served as a space for parenting tips or motivational threads, Shaquan has chosen to focus entirely on visual-first platforms.

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• ‍Username: @quan___‍
• Influence Score: 10.6/100‍
• Followers: 38.1K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 PM EST

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Quan’s Social Media Influence Summary

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Shaquan Roberts holds top positions in both Instagram and video entertainment, ranking #1666 in the U.S. and #8643 worldwide on Instagram, and #947 in the U.S. for Video Entertainment. With an Favikon Influence Score of 8,855 points, he ranks in the top 1% globally, driven by high engagement and steady growth. His authority is especially strong in family-focused content, where his emotional storytelling consistently resonates.

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Learn more about the Favikon Methodology here

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Content Strategy: Heartfelt, Grounded, and Consistent

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Shaquan’s content strategy is based on emotional honesty and consistency. Each post offers a moment of appreciation—whether it's about his wife, his child, or his growth as a father. He avoids jumping into trends or using filters that distort his message. His followers expect posts that celebrate family rather than chase virality. He uses storytelling as a tool, anchoring each visual in a message of gratitude or reflection.

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Reachability and Partnerships

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Shaquan Roberts is highly reachable for brand partnerships, especially on Instagram where his content is consistent, emotionally grounded, and family-oriented. His past collaborations with Timberland, True Religion, and TraxNYC Diamond Jewelry were framed within personal milestones like Father’s Day or family outings. These integrations felt native to his storytelling style, often tied to expressions of gratitude or parenthood. His estimated post rate of $10K aligns with the quality and impact of his engagement.

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He does not distribute content through newsletters or external platforms, making Instagram the most efficient contact point. His captions offer a natural space for soft product mentions without disrupting the post’s emotional tone. Because he avoids controversial topics and maintains a “very safe” brand safety score, he’s well-suited for parenting, lifestyle, and wellness brands. His high engagement rate (5.23%) ensures that branded messages are seen—and felt—by a connected audience.

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Conclusion: Leading with Love and Loyalty in Digital Storytelling

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Shaquan Roberts has carved out a space where fatherhood, family, and motivation intersect in content that is both engaging and emotionally resonant. His presence on Instagram is rooted in sincerity, and his partnerships reflect alignment with the values he lives out online. With strong engagement, consistent growth, and high visibility in the family lifestyle space, Shaquan offers brands a stable, trustworthy platform for collaboration. His influence isn’t built on volume—it’s built on meaning, and that makes his content stand out.

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