Who is Stijn Smet?

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Stijn Smet: Customer Success with Heart and Hustle

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Stijn Smet mixes hard metrics with warm storytelling. He leads customer success at Whale and talks openly about growth, failure, and identity. His posts feel like a conversation with a sharp, supportive colleague. People follow him for practical advice and a very human perspective on work.

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1. Who he is

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Stijn Smet is Head of Customer Success at Whale, where he helps product and people teams scale customer outcomes. He built his credibility through hands on work with onboarding, retention, and CS strategy. He also hosts podcasts and speaks at events, which amplifies his practical lessons. Stijn is open about personal growth and career experiments, which makes his expertise feel earned. His background blends startup grit and structured CS frameworks. He positions himself as a leader who cares about metrics and the humans behind them.

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2. A Network of Heavyweights

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Stijn’s circle includes customer experience leaders, startup founders, and community builders. He connects with operational teams, product folks, and HR partners across Europe. His network shows up in podcast guests, event panels, and peer collaborations. That gives him reach into both practitioner communities and decision makers who fund growth.

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3. Why people listen

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People tune in because Stijn keeps things practical and candid. He shares resume lessons, hiring experiences, and leadership mistakes with humility. His tone is enthusiastic, slightly playful, and refreshingly direct. That makes complex CS topics easy to apply at work next Monday.

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4. Authenticity that resonates

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Stijn’s Favikon Authenticity Score is 93 out of 100, which signals strong, genuine engagement. His feed mixes selfies, candid updates, candid career pivots, and event recaps. Comments show real back and forth and personal stories from his network. The overall pattern reads as consistent and human, not templated or performative.

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5. Numbers that back it up

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His reach places him in the top few percent for LinkedIn creators in Belgium and the customer experience niche. Follower growth moved naturally from about 12,200 to 15,100 over 18 months. Influence sits around 6,125 points and engagement quality scores in the high 80s. He posts regularly with a mix of images, short reflections, and event highlights that drive comments and saves.

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6. Collaborations that matter

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Stijn works with product teams, event organizers, and peer networks to spread CS best practices. His collaborations often combine content, workshops, and live sessions that teach tactical skills. These partnerships make his lessons actionable and widely accessible.

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7. Why brands should partner with Stijn Smet

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Partnering with Stijn reaches an engaged audience of CS practitioners and startup leaders.

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• Host a thought leadership series on retention and customer centric operations

• Sponsor speaking slots or panels at CS summits he attends or hosts

• Co-create actionable guides or toolkits for onboarding and churn reduction

• Run live workshops or webinars that showcase product integrations and success metrics

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8. What causes he defends

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Stijn actively supports LGBTQIA+ visibility and inclusion. He shares personal milestones and advocates for workplace acceptance and equitable hiring. His voice helps normalize conversations about identity within professional settings. That advocacy shows up in posts, speaking spots, and community engagement.

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9. Why Stijn Smet is relevant in 2026

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In 2026 companies will double down on retention, experience design, and people first operations. Stijn’s mix of tactical CS knowledge and public storytelling makes him useful for teams that need to scale responsibly. He also represents a modern leader who links culture, product, and growth. Brands that care about authentic community building will find his approach especially timely.

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Conclusion: A Human Approach to Customer Success

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Stijn Smet brings empathy, clarity, and action to customer success. He teaches through lived experience and practical frameworks. For teams that want measurable outcomes and better customer relationships, his voice delivers both expertise and heart. Partnering with him means connecting strategy to real people.

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