Who is Tahaab Rais?

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Tahaab Rais: Storytelling strategist who turns insights into impact

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Tahaab Rais blends boardroom strategy with film-grade storytelling. He is the Chief Strategy Officer and an award-winning film director at Publicis Groupe. His voice is clear, human, and practical. He shares the work, the lessons behind it, and the people who made it happen.

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1. Who he is

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Tahaab leads strategy across markets while continuing to make ideas that win in culture and in effectiveness rooms. His posts reveal the craft behind campaigns, from editing choices to measurement and learning. He documents real milestones like regional Agency Group of the Year and breaks down why they happened. He also lets the personal in, speaking about loss, resilience, and creative purpose. Before and beyond titles, he is a builder of teams who can think, feel, and ship.

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2. A Network of Heavyweights

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His orbit spans Publicis Groupe leaders, regional CMOs, and award institutions that set the bar for marketing. You will spot Effie Awards judges and winners, Dubai Lynx and creative councils, and collaborators across production and brand side. The mix signals credibility across strategy, creativity, and effectiveness. When Tahaab speaks, decision-makers are already in the room.

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3. Why people listen

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He explains the work without the buzzwords. Case posts read like mini masterclasses, with what was tried, what changed in the edit, and what moved the numbers. He asks for questions and answers with specifics. The tone is generous, never preachy, so people lean in.

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4. Authenticity that resonates

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Favikon score says it clearly: 94 out of 100. His feed blends award wins with honest project deconstructions and behind-the-scenes clips. He shares vulnerable moments, including his mother’s breast cancer journey, and how that shaped his outlook. You get a strategist who is also a person, which is why comments feel like real conversations.

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5. Numbers that back it up

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Follower growth climbs steadily from roughly 14.5K to 17K+ over two years with no strange spikes. Engagement quality sits in the healthy range with thoughtful dialogue from peers and clients. His influence score is 5,515 points, and rankings place him near the top in the UAE for Advertising and PR. Posting rhythm is consistent with meaty updates, not filler.

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6. Collaborations that matter

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Tahaab’s partnerships live where creativity meets effectiveness. Think award programs and juries, regional brand teams shipping multi-market campaigns, and Publicis cross-practice squads. He also collaborates with production talent to direct brand films that travel beyond one market. The through-line is standards that hold up in both the craft room and the boardroom.

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7. Why brands should partner with Tahaab Rais

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If you want work that is brave and proves value, he is your guy. Possible plays:

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• Thought-leadership series on strategy craft that turns case studies into teachable playbooks

• CMO roundtables or keynotes on building creative systems for multicultural markets

• Workshops for brand and agency teams on insight mining, film direction, and measurement

• Co-created short films that humanize complex products while landing business metrics

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8. What causes he defends

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Purpose shows up in personal ways on his feed. He advocates for Breast Cancer Awareness by sharing his family’s story and encouraging early checks. He flags Fraud Awareness themes when they intersect with consumer trust and brand safety. He supports youth opportunity through sports initiatives like Nets for Change in India. The picture is consistent: creativity should lift people, not just campaigns.

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9. Why Tahaab Rais is relevant in 2026)

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Marketing in 2025 rewards operators who can thread AI, culture, and proof. Tahaab is already there, showing how to use new tools without losing human judgment. He connects brand building with performance in markets that are young, digital, and diverse. In a noisy year, his blend of strategy and storytelling cuts through.

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Conclusion: Bright Ideas, Real Outcomes

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Tahaab Rais makes complex strategy feel simple and useful. He lets the audience in on the process, not just the podium shot, which builds trust. Brands and teams that work with him get clarity, momentum, and work that audiences actually feel. That is a rare mix, and it is why his voice keeps growing.

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