Who is Tess Scholten?

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Tess Scholten: Where culture meets conversion

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Tess Scholten helps brands move at the speed of culture. She reads trends early, turns them into sharp creative, and ships work that actually performs. As founder of For You Agency, she blends strategy and content with a creator’s instinct. If you want to win on TikTok and still look smart in the boardroom, you call Tess.

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1. Who she is

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Tess is a cultural marketing strategist and the founder of For You Agency in the Netherlands. She built her reputation by translating fast moving internet signals into brand stories people want to share. Early in her career she earned a Forbes 30 Under 30 nod, then expanded into agency leadership and authoring a book. On stage, she teaches teams how to decode TikTok, community behavior, and brand personas. In the feed, she posts lessons from real campaigns and behind the scenes decisions. She positions herself as the point where creators, brands, and culture align.

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2. A network of heavyweights

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Her work connects with leaders across beauty, FMCG, and lifestyle. Names around her orbit include Unilever, Estée Lauder, NIVEA, Sézane, and NAKD, plus founders and operators who shape social first brands. Media and business titles amplify her frameworks while creators join her threads with examples and feedback. The mix gives Tess reach in both C suites and creator chats.

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3. Why people listen

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Tess talks like a strategist who tests everything. Her tone is quick, witty, and honest about what worked and what flopped. She breaks ideas into moves teams can run tomorrow and avoids vague trend speak. People engage because they leave with a smarter playbook and a laugh.

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4. Authenticity that resonates

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Her Favikon Authenticity Score is 90.5/100. Comments show peers swapping stories from shoots, clients adding context, and creators sharing their own data. She mixes casual selfie videos, car talk riffs, and feed carousels with clear takeaways. It feels human first, expert second, which is why it lands.

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5. Numbers that back it up

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Her following grew from 4,923 to 21,376 in just over two years with steady momentum. Engagement quality scores 82 Natural, AI content signals 88 Human like, and post content 92 Outstanding. Expertise sits at 89 Credible, aligned with agency operations and published work. Influence Score is 8,225 pts, with TikTok videos regularly crossing 187K to 351K views and Instagram posts around 108K.

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6. Collaborations that matter

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Tess showcases campaign case studies such as Knorr and Food Snacks, plus beauty and fashion launches with measurable lift. She partners with founders on positioning, content systems, and creator casting. Speaking slots and private trainings bring her frameworks to teams across Europe. The thread is simple, data informed creativity with a culture lens.

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7. Why brands should partner with Tess Scholten

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Tess turns cultural insight into performance without losing taste.

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• Co create a trend to test program that ships weekly TikTok concepts with clear KPIs.

• Run an executive workshop on culture, community, and creator fit for your category.

• Build a creator brief and casting guide that optimizes for story, not just reach.

• Produce a case study series that translates campaign learnings into repeatable playbooks.

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8. Why Tess Scholten is relevant in 2025

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Marketing is shifting to short form, community led, and creator built. AI speeds production, but taste and timing still win. Tess sits in that gap, pairing cultural sense with systems that scale. She helps brands act fast, measure properly, and stay human while the feed keeps changing.

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Conclusion: Culture with a spine

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Tess Scholten is more than a trend translator. She is a builder who turns messy cultural signals into clear creative that moves people and numbers. Her voice is practical, brave, and fun to learn from. For brands that want a modern playbook and a partner who can lead from brief to results, Tess delivers.

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