Who is Thiago Maffra?

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Thiago Maffra: Driving Brazil’s financial revolution at XP Inc.

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Thiago Maffra is one of the most recognized voices in Brazil’s financial sector, blending leadership with innovation. As CEO of XP Inc., he drives conversations around growth, expansion, and the future of investing in Latin America. His presence on social media captures the energy of Brazil’s booming fintech landscape, combining big-stage moments with behind-the-scenes leadership.

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1. Who he is

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Thiago Maffra is the CEO of XP Inc., Brazil’s leading investment platform. With a background in engineering and a CFA credential, he has built a career on merging technical expertise with financial leadership. At XP, he oversees strategy, growth, and innovation, guiding the company through regional expansions and high-profile partnerships. His leadership has seen XP achieve record profits, millions of active clients, and a growing role in shaping Brazil’s financial ecosystem. Beyond his executive role, Thiago is a visible industry figure, regularly featured at XP’s flagship Expert XP event, which brings together global leaders and local investors alike.

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2. A network of heavyweights

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Thiago’s network is stacked with top-tier leaders across finance, business, and technology. From XP’s co-founders to industry pioneers in Brazil, his circle reflects strong institutional credibility. His collaborations extend to international figures, from Arnold Schwarzenegger at Expert XP to global corporate leaders. Partnerships with organizations in sports, like the NFL in Brazil, also highlight his ability to connect finance with broader cultural and market moments.

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3. Why people listen

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People pay attention to Thiago because he makes finance accessible without watering it down. His communication is grounded in facts, business insights, and real results. Whether it’s unveiling new XP launches, reflecting on regional expansion, or celebrating big milestones with his team, his posts resonate because they combine authority with clarity. Audiences feel they are learning directly from the CEO’s desk, not a PR script.

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4. Authenticity that resonates

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With an Authenticity Score of 96.5/100, Thiago strikes a strong balance between corporate leadership and relatable communication. His posts are clearly authored with personal anecdotes, real metrics, and leadership insights. The engagement he draws comes from industry professionals, XP employees, and business peers sharing their own perspectives. While polished, his content remains grounded in human connection, whether it’s celebrating achievements or highlighting the people behind XP’s success.

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5. Numbers that back it up

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Thiago has a following of more than 151K, with consistent growth over the past four years. His Influence Score sits at 8,255 points, placing him in the top 1% on LinkedIn Brazil and top 3% among CEOs and tech leaders worldwide. His posts regularly hit high engagement levels, with major moments like Expert XP 2025 reaching millions of views. These numbers show his audience is not only large but also highly engaged with his leadership content.

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6. Collaborations that matter

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Thiago’s collaborations showcase the weight of his influence. He has brought global icons like Arnold Schwarzenegger to Expert XP, creating a platform that merges finance with culture. XP’s partnerships with the NFL in Brazil have positioned the company at the intersection of sports and business. His leadership is also tied to corporate and institutional relationships that drive regional expansion and product innovation.

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7. Why brands should partner with Thiago Maffra

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Thiago is the go-to partner for brands that want to align with financial innovation, leadership, and credibility in Brazil’s growing markets.

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• Thought leadership campaigns around finance, investment, and innovation.

• Speaking at large-scale events like Expert XP to reach engaged audiences.

• Co-created content on business growth, leadership, and regional expansion.

• Brand partnerships that link finance with lifestyle, sports, and cultural influence.

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8. Why Thiago Maffra is relevant in 2025

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In 2025, Latin America is at the center of global investment attention, and Brazil is leading the charge. As CEO of XP, Thiago stands at the forefront of this shift, representing both stability and innovation in a fast-changing financial landscape. His ability to communicate strategy, showcase results, and connect with cultural movements makes him highly relevant in the current global business environment.

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Conclusion: Leading with financial vision

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Thiago Maffra is more than a CEO. He’s a connector of people, ideas, and opportunities. His leadership at XP Inc. reflects a vision for the future of finance that is inclusive, ambitious, and global. By pairing authentic insights with milestone achievements, he has earned a reputation as one of Brazil’s most credible business leaders. His influence continues to grow, making his voice essential for anyone looking to understand the future of investment in Brazil.

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