Who is Tina Merry?

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Tina Merry: Building Games, Community, and a More Inclusive Industry

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Tina Merry has become a warm and unmistakable voice in the gaming world. Her posts feel like conversations with a friend who happens to be a seasoned founder and industry leader. She talks openly about wins, setbacks, and the realities behind launching games and building teams. People follow her because she brings both heart and honesty to a space that often hides the human side of development.

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1. Who she is

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Tina Merry is a Canadian gaming executive, CEO, and long-time advocate for diversity and belonging in the industry. Her background includes leadership roles at EA and hands-on experience in game development, team building, and studio operations. She co-founded Simply Sweet Games, where she leads product launches, fundraising, and creative vision. Over the years, she has supported emerging studios, mentored new founders, and championed more inclusive hiring and leadership practices. Her career positions her as a builder who understands both the technical and human sides of game creation.

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2. A Network of Heavyweights

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Tina’s network spans major gaming institutions and iconic entertainment brands. She connects with leaders from Nintendo, LEGO, Women in Games, the Government of Canada, GDC, DigiBC, and numerous founders across indie and AAA studios. She also engages with industry advisors, producers, and community organizers who shape conversations around gaming, creativity, and policy. Her network reflects real influence and long-term credibility within the global games ecosystem.

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3. Why people listen

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People listen to Tina because she speaks with warmth and vulnerability. Her updates show real moments from her entrepreneurial journey, whether she is announcing a game milestone, celebrating her team, or asking the community for support. She writes clearly and with purpose, making the business of gaming accessible to players, developers, and future founders. Her posts feel personal, which draws people in.

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4. Authenticity that resonates

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Tina scores 96.5 out of 100 on the Favikon Authenticity Index, and it shows in every post. Her interactions include heartfelt comments, shared stories, and honest reflections from industry peers. She posts milestone photos, team celebrations, screenshots from game builds, and even hand-drawn-style visuals that reflect her personality. Nothing feels curated for perfection. It feels real, warm, and driven by genuine connection with the community she cares about.

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5. Numbers that back it up

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Tina’s follower count has grown steadily from 3,221 to over 5,800 in just 18 months. Her engagement rate stays strong with consistent comments from founders, producers, and players. She ranks in the top 12 percent of Canadian LinkedIn creators and within the top 24 percent worldwide in the video games category. Her Influence Score sits at 4,157 points, lifted by a strong posting rhythm tied to major releases and studio milestones.

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6. Collaborations that matter

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Tina comes with a long track record of meaningful partnerships. She has collaborated with industry organizations, game incubators, government-led programs, and women-in-tech initiatives. Her studio work involves building relationships with testers, publishers, and community teams. She also engages with industry events like GDC and XDS, supporting discussions on better leadership, production pipelines, and inclusive team cultures. Everything she does reinforces her belief in games as a force for connection and creativity.

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7. Why brands should partner with Tina Merry

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Brands benefit from Tina’s credibility, community trust, and insider knowledge of gaming culture.

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• Thought leadership campaigns on inclusive gaming, founder journeys, or industry innovation.

• Speaking engagements for gaming conferences, incubators, and tech events.

• Co-created content around game development, community building, or startup growth.

• Product validation and advisory collaborations for game tools, engines, or emerging tech in the gaming ecosystem.

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8. What causes she defends

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Tina is a clear advocate for diversity, inclusion, and representation in the gaming industry. She champions women in tech, supports founders from underrepresented backgrounds, and speaks openly about the challenges they face. Her posts highlight mentorship programs, women-led studios, and community spaces that amplify marginalized voices. She also supports broader “tech for good” initiatives, encouraging game studios to build ethical, uplifting, and people-first experiences.

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9. Why Tina Merry is relevant in 2026

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Gaming in 2026 is evolving fast, with AI-driven pipelines, new indie funding models, and a global push for healthier studio cultures. Tina sits at the intersection of all these shifts. She brings firsthand experience as a founder navigating modern game development while advocating for the industry to be safer, more inclusive, and more sustainable. Her voice helps shape how studios grow and how communities come together.

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Conclusion: Leading With Heart

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Tina Merry stands out because she leads from a place of empathy and expertise. She reminds the industry that gaming is about people first. Her posts celebrate creativity, perseverance, and community, making her a grounding presence in an often-chaotic space. As the industry continues to transform, Tina’s influence will only grow, guiding others toward a more collaborative and inclusive future.

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