Who is Vanessa Loiola?

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Vanessa Loiola: The Robot Queen Simplifying Automation for Everyone

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Vanessa Loiola is turning industrial robotics into something you actually want to scroll through. Her content is sharp, visual, and surprisingly fun, yes, even when she is explaining cobot speed or robot payloads. Known as “The Robot Queen,” she’s one of the few creators making deeptech accessible without dumbing it down. If you’re curious about robots, automation, or how industries really work, Vanessa’s feed is where to start.

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1. Who she is

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Vanessa Loiola is a Brazilian robotics expert, educator, and content creator on a mission to demystify industrial automation. With a background in engineering and years of hands-on experience, she’s built a reputation for turning complex topics into digestible, engaging content. She’s the founder of her own automation company and a key voice in the robotics space, particularly on LinkedIn where she shares insights, data, and tutorials with clarity and confidence. Her posts are a blend of visuals, storytelling, and technical breakdowns, and it works. She’s not just reporting on the robotics revolution, she’s part of it. Through her educational series and unboxings, Vanessa helps thousands navigate the fast-evolving automation landscape.

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2. A network of heavyweights

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Vanessa’s community is packed with big players in the industrial world. She’s closely connected to major robotics and automation brands like ABB, FANUC, KUKA, Yaskawa, and Mitsubishi Electric. She’s also regularly engaging with platforms like LinkedIn, NVIDIA, and Siemens, and events like Hannover Messe and EMO. From cobot manufacturers to industry 4.0 influencers, Vanessa’s network gives her both credibility and reach. She is not just adjacent to the sector. She is actively shaping the conversation alongside its biggest names.

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3. Why people listen

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Vanessa knows how to teach without preaching. Her tone is informative but approachable, and she mixes technical explanations with a dose of real-world context. Her popular #WednesdayInfo series is a great example: she breaks down robotics terms and systems with clean visuals, helpful comparisons, and a clear structure. Followers appreciate that she is not trying to impress. She is trying to inform. That’s why her posts spark so many comments from engineers, students, and professionals across the automation world.

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4. Authenticity that resonates

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With an Authenticity Score of 95.5/100, Vanessa strikes the perfect balance between expert and enthusiast. Her content is original, her tone is human, and her comment section shows it. Engineers share feedback, correct details, and swap real-world experiences, with no fluff and no bots. She’s not just throwing up pretty graphics, she’s creating a real dialogue. Her unboxings, side-by-side comparison charts, and throwback posts (like the 2017-to-2025 transformation) help build trust with her audience.

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5. Numbers that back it up

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Vanessa has grown her LinkedIn audience from 71K to over 101K followers in just 14 months, which is roughly 2,100 new followers per month, all organic. Her Influence Score is 4, supported by 8,048 points, and she ranks in the Top 1% on LinkedIn in Brazil, and Top 1% globally in Robotics & Deeptech. Her average posts get between 500 and 1.6K reactions, with highly engaged comment threads from professionals in automation and tech. She posts consistently, with a clear rhythm that builds trust.

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6. Collaborations that matter

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Vanessa is already in close collaboration with top automation players like ABB, KUKA, FANUC, and Stäubli, featuring their products in her tutorials and unboxings. Her content often highlights data from market leaders like NVIDIA, EPSON, and Universal Robots, providing value while subtly amplifying these brands. She’s also active in events like Hannover Messe, and positions herself as a go-to expert in the industrial event circuit. These are not just shoutouts. They are knowledge-driven partnerships that align with her mission to make robotics more accessible.

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7. Why brands should partner with Vanessa Loiola

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Vanessa brings authority, creativity, and reach, which is a powerful mix for any deeptech brand.

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• Thought Leadership Campaigns: Co-create content on robotics trends, automation tools, or emerging tech

• Product Demos & Unboxings: Feature your robots or systems in educational tutorials

• Conference & Workshop Appearances: Invite her to speak, teach, or host sessions at industry events

• LinkedIn Takeovers or Series: Collaborate on a brand-specific content week with how-tos or behind-the-scenes

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8. What causes she defends

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Vanessa is a committed advocate for Women in Tech and STEM, scoring 90% alignment on cause-based content. She regularly shares career tips, encourages young women to enter robotics, and highlights gender diversity in deeptech fields. Whether it’s through sharing her personal journey or showcasing other women in automation, she’s helping rewrite the script on who belongs in the tech world. She does not just represent women in robotics. She makes space for more of them to join.

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9. Why Vanessa Loiola is relevant in 2025

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As robotics becomes central to manufacturing, logistics, and even healthcare, Vanessa is more relevant than ever. With AI driving smarter automation, companies are desperate for experts who can explain the tech and earn trust doing it. Vanessa’s ability to simplify complex topics, plus her position at the intersection of tech and education, makes her a standout voice. She’s part of a new generation of industry creators building deep impact far beyond likes.

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Conclusion: Building the future, one robot at a time

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Vanessa Loiola is not just talking about robots. She is helping the world understand them. Her ability to blend technical depth with clear, engaging content has made her a leader in industrial automation education. She’s accessible, inspiring, and backed by real expertise. Whether you are a brand, a student, or an engineer, Vanessa is someone you want on your radar and in your feed.

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