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Who is Victoire Satto?
Victoire Satto is not afraid to shake the fashion industry. As the founder of The Good Goods, she’s built a platform that questions, educates, and inspires change within one of the world’s most polluting industries. Her voice is bold yet grounded, mixing science, activism, and sharp analysis to champion sustainability and transparency. Whether she’s debunking fast fashion claims or spotlighting circular innovation, Victoire is reshaping how fashion leaders think and act.

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Victoire Satto: The Voice Redefining Fashion’s Future
Victoire Satto is not afraid to challenge the fashion industry. As the founder of The Good Goods, she has built a platform that questions, educates, and inspires change within one of the world’s most polluting sectors. Her voice blends science, activism, and storytelling to make sustainability accessible to everyone. Whether she is exposing fast fashion practices or celebrating circular innovation, Victoire is transforming how the industry thinks about responsibility.
1. Who she is
Victoire Satto is the founder and CEO of The Good Goods, a media and consulting company dedicated to sustainable fashion and conscious consumption. A trained medical doctor (MD-PhD) turned fashion entrepreneur, she combines analytical thinking with creative purpose. Her unique background gives her the credibility to bridge science and style while promoting transparency and sustainability. Victoire’s mission is to help fashion become a tool for social and environmental progress. Through The Good Goods, she educates professionals and consumers on how fashion can be both ethical and desirable.
2. A network of heavyweights

Victoire has built a strong network of influential partners in the fashion and sustainability ecosystem. She works closely with organizations such as The Good Goods, Sator, and Re-Trace, and collaborates with fashion institutions like La Fédération du Prêt à Porter Féminin and Première Vision. Her community includes CSR experts, textile innovators, and changemakers driving transformation in fashion. This circle of trusted professionals strengthens her authority and helps amplify her impact across Europe.
3. Why people listen

People listen to Victoire because she speaks with clarity, conviction, and knowledge. Her posts are factual, reflective, and full of purpose. She writes with a balance of intellect and emotion, offering both hard truths and hope. Her audience appreciates that she challenges the system without alienating it. She invites discussion, asks difficult questions, and empowers her readers to act. Her tone is assertive yet empathetic, making her one of the most trusted voices in sustainable fashion.
4. Authenticity that resonates

Victoire’s Favikon Authenticity Score is a perfect 100/100, showing how consistently real and credible she is. Her followers engage with meaningful discussions rather than superficial likes or trends. Every post reflects her deep commitment to sustainability, from debunking greenwashing claims to highlighting local textile craftsmanship. She shares candid thoughts, team updates, and behind-the-scenes moments that make her message personal and relatable. Her honesty and integrity set her apart in a space where buzzwords often overshadow action.
5. Numbers that back it up

Victoire has 14.7K followers on LinkedIn and 14.7K on Instagram, placing her in the Top 1% of LinkedIn creators in France and Top 7% in the French fashion industry. Her content earns an Engagement Quality Score of 92/100 and a Post Content Score of 95/100, highlighting her influence and precision. She posts around seven times per month and has an Influence Score of 7,303 points. Her consistent 1.35% audience growth rate shows steady expansion through authentic, thought-provoking content.
6. Collaborations that matter
Victoire collaborates with leaders and institutions that share her sustainability values. Through The Good Goods, she partners with brands and media projects promoting transparency and responsible design. She contributes to research initiatives, educational programs, and CSR consulting that shape industry standards. Her work with European fashion federations and advocacy platforms positions her as a connector between creativity, policy, and impact.
7. Why brands should partner with Victoire Satto
Working with Victoire is an opportunity to join a movement toward a more transparent and ethical fashion industry.
- Co-created campaigns focused on sustainable innovation and circular fashion.
- Educational content about transparency, traceability, and responsible consumption.
- Thought leadership collaborations and speaking engagements on fashion reform.
- Consulting and strategic partnerships for brands seeking credible sustainability guidance.
8. What causes she defends

Victoire is a leading advocate for Anti-Fast Fashion, Climate Change, and Women in Tech/STEM. She calls out overproduction, exposes unethical labor practices, and challenges the dominance of ultra-fast fashion brands. Her content promotes environmental accountability and fair working conditions. She also supports women in scientific and technological roles, encouraging cross-disciplinary collaboration between fashion and innovation.
9. Why Victoire Satto is relevant in 2025
As sustainability becomes a central focus in global fashion, Victoire’s expertise and credibility make her more relevant than ever. Brands and policymakers are under pressure to adopt responsible practices, and her insights help guide this transition. She represents a new kind of fashion leader, one who values ethics as much as aesthetics. In 2025, Victoire stands at the crossroads of activism, education, and industry transformation.
Conclusion: A voice for change
Victoire Satto proves that fashion can be both beautiful and responsible. Her influence goes beyond trends and metrics, reaching into the heart of how we think about consumption. She is a leader who questions, educates, and inspires action through her words and work. In every sense, she embodies a new era of fashion, one driven by conscience, creativity, and courage.
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