Who is Victória Simonns?

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Victória Simonns: Elevating Brazilian Beauty with Style, Spice & Sass

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Victória Simonns began her journey in digital content creation with a passion for beauty, fashion, and storytelling rooted in her personal experiences. From early on, she used her platform to merge self-expression with community building, gaining recognition for her vibrant style and relatable humor. Her content reflects a bold, unapologetic voice that resonates deeply with Brazilian Gen Z audiences. This connection helped her rapidly grow across platforms, especially TikTok and Instagram.

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As a trans woman, Victória brings powerful representation to the influencer space, using her visibility to challenge societal norms and uplift marginalized voices. Her viral videos often explore themes of identity, self-love, and resilience—delivered with humor, creativity, and a candid tone. She blends entertainment with empowerment, crafting a narrative that’s as playful as it is profound. Her personal stories aren't just content—they're cultural moments that invite conversation.

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Victória’s aesthetic is colorful, confident, and fashion-forward, often mixing streetwear, glam, and pop culture nods in one seamless scroll. She collaborates frequently with other creators and brands, bringing an authentic edge to sponsored campaigns. Her personality shines through every reel, skit, or tutorial, creating a sense of familiarity even with first-time viewers. This consistency in tone and energy makes her brand instantly recognizable.

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More than just a beauty blogger, Victória is a multidimensional creator using her platform to break barriers and redefine digital influence in Brazil. Whether she’s dancing in a viral TikTok or sharing a heartfelt Instagram caption, her message remains clear: visibility matters. Her content isn’t just consumed—it’s felt. And that emotional resonance is what continues to set her apart in the competitive world of online creators.

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An Influencer Active on Social Media

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Victória Simonns dominates Instagram and TikTok, where her fashion-forward flair and bold self-expression resonate with over 6.4 million followers across both platforms.

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Victória Simonns' Social Media Strategy Analysis

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Instagram Strategy: Bold St‍orytelling Through Visuals and Identity

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On Instagram, Victória curates her identity through an aesthetic-driven feed that highlights beauty, personal moments, and fashion-forward content. With 833.9K followers, she has built a loyal community by combining makeup tutorials, empowering captions, and viral Reels. She uses the platform to speak directly to her audience with a tone that’s both glamorous and grounded.

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Victória’s Reels strategy centers on skits and relatable storytelling—especially around trans visibility and life milestones. Posts like her coming out story or mother-daughter tributes receive strong reactions and shares, generating organic reach and emotional connection. She balances humor and vulnerability in a way that creates trust and authenticity.

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She posts around 8 times per month, achieving an impressive 2.7% engagement rate and 342K average views on Reels. These metrics are particularly strong considering Instagram’s competitive algorithm. Her visual consistency—whether it’s bold fashion shoots or comedic sketches—helps position her as a recognizable lifestyle figure.

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Instagram is also a space where she interacts with fellow creators and followers through comments and story Q&As. Victória maximizes the platform’s interactive features like polls, stickers, and shoutouts to fuel two-way engagement. Her content doesn’t just appear—it invites response, which strengthens her community presence and brand resonance.

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• Username: @victoriasimonns
• Influence Score: 90.4/100
• Followers: 833.9K
• Activity: 8 posts/month
• Engagement Rate: 2.7%
• Growth: +3.87% (30K+ followers)
• Average Engagement: 22.5K
• Posting Habits: Twice/week at 2 PM EST

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TikTok Strategy: Empowerment Meets Entertainment on the "For You" Page

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Victória Simonns thrives on TikTok by blending high-energy choreography with punchy, relatable narratives that resonate with Gen Z audiences. Her videos often feature dynamic camera angles, bold transitions, and storytelling skits based on personal experiences or social commentary. These creative elements help her stand out in a fast-scrolling feed and keep viewers watching until the end.

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Her content also reflects her identity and unapologetic self-expression, especially as a trans woman in Brazil’s beauty and lifestyle space. By weaving humor with empowerment, Victória creates content that is both entertaining and thought-provoking. She uses trending audio, dances, and formats to stay discoverable, while maintaining a strong, authentic voice.

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With over 5.6M followers, she posts around 5.7 videos per week, keeping her feed fresh and algorithm-friendly. Her engagement rate of 0.91% and average views of 528K per video indicate solid traction with her target audience. Her visual style—vibrant colors, confident poses, and quick pacing—makes her content easy to recognize and instantly clickable.

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Victória’s TikTok isn’t just a performance space—it’s a platform for community-building and visibility. She frequently engages in duets, trends, and comment responses, adding a conversational layer to her content. This helps transform viewers into loyal followers. Her consistent posting and niche relevance have earned her a spot in the top 1% of Brazilian TikTok creators.

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• Username: @victoriasimonns
• Influence Score: 86.9/100
• Followers: 5.6 M
• Activity: 5.7 videos/week
• Engagement Rate: 0.91%
• Growth: 0% (stable)
• Average Engagement: 51.2K
• Posting Habits: Daily at 4 PM EST

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YouTube Strategy: Underutilized Potential Waiting for a Breakout

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Victória’s YouTube presence is currently her weakest platform, with 156K subscribers and no recent activity in over a year. The platform remains dormant with 0% growth, 0 engagement, and no posting frequency, according to her current performance stats. While it once held potential, it now stands as a missed opportunity in her otherwise strong digital portfolio.

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Her YouTube content historically focused on lifestyle and personality-driven videos, similar in tone to her Instagram content but longer in form. However, without regular uploads or optimization, it hasn’t kept pace with her growing visibility on other platforms. This has resulted in her channel being non-impactful in terms of reach or revenue.

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• Username: @victoria.simonns
• Influence Score: 19.9/100
• Followers: 156K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement (30 days): 0
• Posting Habits: Once a year at 8 PM EST

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Victória Simonns' Social Media Influence Summary

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Victória ranks #1,600 on Instagram Brazil, and #15 among Brazilian beauty bloggers, paralleling a #199 global beauty bloggers ranking. Her Influence Score—both high and stable—signals significant clout in visual beauty niches and strong brand resonance.

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Learn more about the Favikon Methodology here

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Content Strategy: Confidence, Curves & Community

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Victória’s content strategy is rooted in unapologetic self-expression. She mixes fitnesswear, glam, and lifestyle shots—all tied together through empowered storytelling. Her narrative is simple but powerful: confidence through style, intimate glimpses, and community-first messaging.

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Reachability & Partnerships

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Victória has tagged brands like Tropa do Coro six times, signaling upcoming brand affinity in entertainment niches. Her high engagement and visual consistency make her a dream collaborator for beauty, wellness, and activewear labels.

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She’s approachable yet professional—schedule-friendly, brand-safe, and open to fused lifestyle campaigns. Her posts are visual assets unto themselves, ready for repurposing on stories, ads, or product placements.

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Conclusion: Redefining Brazilian Beauty with Confidence & Authenticity

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Victória Simonns is more than an influencer—she’s a modern icon for Brazilian beauty and self-expression. With millions of followers and industry-leading engagement rates, she’s perfectly positioned to amplify any brand’s campaign. As she continues to tell personal stories through hair flips and #pov clips, she proves that authenticity is the ultimate statement.

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View the AI-powered profile

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