Who is Wajdan Gul?

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Wajdan Gul: Building the Middle East’s fitness empire one store at a time

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Wajdan Gul isn’t just a CEO. He’s the driving force behind one of the Middle East’s fastest-growing fitness wear brands, SQUATWOLF. His story is one of grit and vision, built from zero funding, no roadmap, and a small apartment. Today, he leads a brand that’s redefining gym culture across the region, blending performance, style, and community in every thread.

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1. Who he is

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Wajdan Gul is the Co-Founder and CEO of SQUATWOLF, a Dubai-based activewear brand born from pure determination. With no initial capital or experience, he turned a simple idea into a global fitness brand recognized for its high-quality design and inclusive vision. Over nine years, he has guided SQUATWOLF from an e-commerce startup into a retail powerhouse with stores across the Middle East, including its first international store in Qatar. His entrepreneurial mindset, paired with deep knowledge of retail, branding, and customer experience, has made him a leading voice in regional business innovation.

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2. A network of heavyweights

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Wajdan’s network reads like a who’s who of entrepreneurship and fitness innovation. He’s connected with Dubai Tourism, The Entertainer, and influential business leaders and founders across the UAE. His close ties with SQUATWOLF’s global partners, fitness creators, and startup mentors highlight his ability to bridge business and lifestyle seamlessly. Within his circle, you’ll find investors, creators, and innovators shaping the modern fitness ecosystem.

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3. Why people listen

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Followers engage with Wajdan because he tells the truth about entrepreneurship. His posts are refreshingly real, with no jargon, no gloss, just hard-earned lessons and honest reflections. Whether sharing the first flagship launch or moments of failure along the way, his tone stays grounded and transparent. People listen because he speaks the language of perseverance, inspiring aspiring founders who see themselves in his journey.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 96.5/100, Wajdan’s credibility is undeniable. His audience includes entrepreneurs, fitness enthusiasts, and business leaders who appreciate his candid storytelling. Comments are filled with genuine encouragement, personal anecdotes, and professional insights. His transparency around SQUATWOLF’s milestones, including funding struggles, scaling challenges, and leadership growth, has built a loyal following that values honesty over hype.

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5. Numbers that back it up

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Wajdan holds an Influence Score of 5,374 points, ranking in the Top 1% on LinkedIn UAE and Top 5% in Fashion across the region. His following has grown naturally from 4,200 to over 12,000, reflecting trust built through real engagement and consistent storytelling. His posts often reach tens of thousands of viewers, such as the Qatar store opening with 66.8K views and 2.1K likes. With engagement quality rated at 88/100, Wajdan continues to convert authenticity into measurable influence.

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6. Collaborations that matter

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Wajdan’s collaborations highlight both business excellence and brand innovation. Through SQUATWOLF, he has partnered with Dubai Tourism, local fitness communities, retail partners, and lifestyle influencers to promote health, visibility, and engagement. Each collaboration reinforces SQUATWOLF’s identity as a homegrown brand with global ambition.

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7. Why brands should partner with Wajdan Gul

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Wajdan represents the perfect blend of authenticity, entrepreneurship, and fitness culture. Partnering with him means aligning with a credible voice driving transformation in Middle Eastern retail and lifestyle.

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• Entrepreneurship campaigns centered on real startup stories and brand building

• Fitness and lifestyle activations with creators and communities across the UAE

• Speaking engagements on leadership, scaling, and resilience

• Collaborative storytelling between business and wellness brands

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8. Why Wajdan Gul is relevant in 2026

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In 2026, authenticity sells, and Wajdan embodies it. As consumers demand transparency and purpose-driven leadership, his voice stands out in a market saturated with noise. He represents the new generation of founders who build communities, not just companies. With fitness and wellness industries booming across the Middle East, Wajdan’s vision and execution keep SQUATWOLF at the center of that evolution.

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Conclusion: Leading the pack

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Wajdan Gul’s story isn’t just about business success, it’s about resilience, innovation, and staying true to your mission. He has built a brand that reflects the strength and spirit of its community, inspiring others to chase their own version of greatness. In a region where ambition runs high, Wajdan remains proof that vision and hard work still lead the way.

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