Who's Who on Social Media
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Who is Weam Kamel?

His leadership shows that success today means more than profits, it means creating value for people and communities. Based in Abu Dhabi, she’s built a strong voice in the finance recruitment scene, using her platform to share real insights, human stories, and lessons from her own professional journey.

October 12, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Weam Kamel: Empowering careers, one conversation at a time

His leadership shows that success today means more than profits, it means creating value for people and communities. Based in Abu Dhabi, she’s built a strong voice in the finance recruitment scene, using her platform to share real insights, human stories, and lessons from her own professional journey. Her posts mix expert advice with refreshing vulnerability, earning her a trusted reputation as one of the UAE’s top HR voices.

1. Who she is

Weam Kamel is a Finance Recruitment Specialist based in Abu Dhabi, known for her sharp understanding of the Middle Eastern job market. She specializes in finance and accounting roles, working closely with both clients and candidates to create opportunities that drive meaningful career growth. Beyond recruitment, she’s an advocate for flexible work, inclusion, and women’s empowerment in the workplace. Her LinkedIn presence reflects a blend of professional credibility and personal depth, from celebrating wins to sharing the struggles that shaped her path. Recognized among the top 20 HR influencers on LinkedIn, Weam continues to redefine what it means to be authentic in the HR space.

2. A network of heavyweights

Weam’s circle connects her with leading professionals and organizations across the UAE. Her network includes brands like Emirates, ACCA, and SIRO, alongside senior HR and finance leaders who shape the region’s talent landscape. It’s a network built on trust and shared expertise, allowing her to bridge conversations between global brands and local talent. Each connection reinforces her influence in the HR and finance recruitment community.

Weam Kamel's sphere of influence

3. Why people listen

Weam Kamel's popular posts across social media

People listen to Weam because she speaks like one of them, with honesty, empathy, and depth. Her posts blend real-life anecdotes with actionable insights about hiring, salaries, and leadership. She’s not afraid to be open, whether she’s reflecting on her own financial struggles or celebrating milestones with her team. That mix of vulnerability and authority makes her advice relatable, her stories engaging, and her presence unforgettable.

4. Authenticity that resonates

Weam Kamel's Authenticity Score Details

With a Favikon Authenticity Score of 83.5/100, Weam’s profile stands out for its human warmth and industry credibility. Her content feels lived-in, from personal reflections on her past to conversations about gender equality and professional growth. She shares moments that go beyond job titles, inviting her audience to see the person behind the recruiter. This honesty builds trust and keeps her followers coming back for more.

5. Numbers that back it up

Weam Kamel's social media rankings

Weam’s audience has grown naturally from 13,748 to 27,826 followers, reflecting consistent engagement and community trust. Her Favikon Influence Score sits at 6,515 points, placing her in the top 1% of LinkedIn creators in the UAE and top 2% in the HR industry. With an engagement quality rated 78/100 and content scores above 85 across AI detection and expertise, her posts combine reach with real impact, remaining data-driven, heartfelt, and consistently insightful.

6. Collaborations that matter

Weam’s professional collaborations span across respected organizations like Emirates and ACCA, with engagements that highlight career development, finance leadership, and HR innovation. She actively participates in recruitment panels, workshops, and community events focused on empowering women in finance. Her collaborations consistently reflect her mission: to help others find purpose and opportunity in their careers.

7. Why brands should partner with Weam Kamel

Partnering with Weam means aligning with a voice that connects expertise with empathy. She’s ideal for brands aiming to reach professionals who value authenticity, diversity, and growth.

  • Thought leadership campaigns around hiring trends and career mobility in the UAE
  • Speaking engagements or workshops on recruitment and women’s leadership
  • Co-created content around salary insights, finance market shifts, and job satisfaction
  • Employer branding projects promoting diversity, inclusion, and flexible work

8. What causes she defends


Weam is deeply committed to Female Empowerment (90%) and Women in Tech/STEM (80%). Her posts and engagements often highlight women’s career challenges and the importance of creating equitable spaces in the workplace. From advocating for flexible work policies to celebrating women leaders, she uses her platform to push for change where it matters most. She’s a visible force in making the corporate world more inclusive and supportive of women’s ambitions.

9. Why Weam Kamel is relevant in 2025

As recruitment transforms through AI and digital tools, Weam remains grounded in what truly matters, the human connection. Her insights into salary trends, candidate behavior, and flexible work culture offer brands and professionals clarity in a rapidly evolving landscape. In a year where authenticity defines influence, her voice stands out as both practical and inspiring.

Conclusion: Leading with purpose

Weam Kamel isn’t just shaping careers, she’s shaping culture. Her content bridges professionalism with humanity, reminding us that success stories start with real people and honest conversations. Whether guiding candidates or inspiring peers, she leads with empathy, purpose, and courage. That’s what makes her one of the most trusted and relevant voices in the UAE’s HR space today.

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