Who is Yasmin Hadfield?

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Yasmin Hadfield: Beauty, Empowerment, and Mental Health Through Honest Storytelling

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Yasmin Hadfield is a beauty and mental health advocate known for mixing vulnerability with lighthearted storytelling. Her TikTok videos often feature her lying on the beach or in casual home settings, using humor to open conversations around self-love, recovery, and emotional wellbeing. She uses personal anecdotes to break down stigma around mental health, often referencing her own struggles and growth. Her authenticity has made her a relatable figure for women navigating similar experiences.

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Unlike many creators who focus solely on aesthetics, Yasmin consistently prioritizes emotional connection in her content. She doesn’t shy away from showing raw or unfiltered moments, which has built trust with her audience. Her caption style often includes affirmations or encouraging one-liners, reinforcing her mission to uplift. This has positioned her as a supportive presence, particularly for young mothers and women facing mental health challenges.

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She frequently collaborates with beauty brands that reflect her values, such as P.Louise Makeup Academy and Doll Beauty. Her product content is rarely transactional—instead, she integrates brand mentions into casual, everyday contexts, like getting ready while discussing her emotions. This storytelling-first approach makes her brand content feel personal rather than promotional. It's part of why her engagement remains strong, especially on TikTok.

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Yasmin’s community includes followers who return not just for beauty inspiration, but for moments of realness. Her Instagram, though less active than TikTok, features heartfelt posts that resonate deeply, often with vulnerable captions posted late at night. She balances her content with moments of joy, self-deprecation, and occasional parenting updates. Her ability to speak directly to her audience’s emotions is what truly sets her apart.

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An Influencer Active on Social Media

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Yasmin has a strong presence on TikTok (923.5K followers) and Instagram (117.8K followers). Her voice is clear: empowering women through real talk, beauty content, and personal recovery stories.

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Yasmin's Social Media Strategy Analysis

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TikTok: Where Empowerment Meets Engagement

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Yasmin Hadfield’s TikTok content is grounded in storytelling that merges humor with vulnerability. She frequently shares relatable clips filmed at home or by the sea, often speaking directly to the camera about emotional struggles, healing, or everyday chaos. Her use of dry humor to introduce sensitive themes—like mental health dips or parenting guilt—creates a disarming effect that builds viewer trust. It's this balance of raw emotion and comedic timing that drives her average of 376.6K views per video.

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She posts around 14.2 videos per week, showing a consistent, high-volume strategy that caters to the TikTok algorithm. Her videos aren’t overproduced—they’re raw, casual, and built on personal expression, which keeps them feeling authentic. Her captions often include one-liners or gentle affirmations, like “still here,” or “one day at a time,” encouraging silent support from her audience. This tone resonates especially with women navigating motherhood or emotional recovery.

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Yasmin maintains an engagement rate of 1.98%, with 18.2K average engagements per post, showing that even without trending audio or gimmicks, her sincerity holds attention. She often repeats successful formats: morning check-ins, mirror rants, or quiet moments at the beach with text overlays reflecting inner thoughts. These stylistic choices become visual signatures that regular viewers recognize immediately. Her growth is steady at +2.26%, driven by the emotional loyalty of her followers.

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She also uses TikTok to organically integrate branded content, tagging partners like SHEIN UK or P.Louise Makeup in the middle of real-life discussions rather than staged promotions. This storytelling-first strategy ensures ads don’t break the emotional tone of her page. Posting twice daily at 3AM caters to both late-night scrollers and early risers—an unusual but effective rhythm that fits her UK–US mixed audience. Her TikTok presence is not just active, it’s deeply felt.

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• ‍Username: @yazhadfield‍
• Influence Score: 90.9/100‍
• Followers: 923.5K‍
• Activity: 14.2 videos/week‍
• Engagement Rate: 1.98%‍
• Growth: +2.26%‍
• Average Engagement: 18.2K‍
• Posting Habits: Twice a day at 2 PM EST

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Instagram: A Calmer Feed for Emotional Connection

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Yasmin’s Instagram acts as a slower, more reflective counterpart to her TikTok feed. Instead of daily updates, she posts around 8 times per month, focusing on curated photos with emotionally transparent captions. These often reveal deeper struggles, like loss or family challenges, inviting followers into quiet moments of her life. Her content isn’t about picture-perfect aesthetics—it’s about meaning behind the image.

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She consistently engages her audience through visual metaphors, like sunflowers, sunsets, or quiet family portraits, as seen in her recent photo framed by a heart-shaped arch of blooms. Each image is accompanied by heartfelt captions—"nearly, almost, not quite but someday"—which spark waves of support in the comments. These posts are not filler—they serve as emotional check-ins with her community. That consistency in tone builds a bond deeper than likes.

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Despite lower posting frequency, Yasmin’s engagement rate is an impressive 12.44%, and her average reel views (412.2K) surpass those on TikTok. This shows her ability to hold attention with fewer but more emotionally charged updates. Posts often go live around 10 AM EST, likely aligning with moments of reflection both for her and her audience. Her growth on Instagram (+15.91%) is likely fueled by shares and saves rather than surface-level likes.

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She doesn’t chase trends on Instagram. Instead, she uses the platform to reinforce community and showcase personal milestones or reflections. Collaborations with brands like Benefit UK and Doll Beauty are seamlessly embedded, maintaining her tone of trust and relatability. If TikTok is where she talks, Instagram is where she pauses—and her audience is tuned in to both.

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• ‍Username: @yasminhadfieldx‍
• Influence Score: 88.9/100‍
• Followers: 117.8K‍
• Activity: 8 posts/month‍
• Engagement Rate: 12.44%‍
• Growth: +15.91%‍
• Average Engagement: 14.7K‍
• Posting Habits: Twice a week at 10 AM EST

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Yasmin Hadfield’s Social Media Influence Summary

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Yasmin scores 8,852 points on the Favikon Influence Score, placing her in the Top 3 influencer tier. She is highly ranked in both motherhood and TikTok categories, sitting at #103 in Motherhood (U.S.), #390 in Motherhood (Worldwide), #1296 in TikTok (U.S.), and #7678 in TikTok (Worldwide). These Top 1% rankings highlight her strong authority and influence across beauty, lifestyle, and motherhood niches.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Vulnerability, Beauty, and Everyday Strength

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Yasmin’s content is built around a conversational tone that makes viewers feel seen and supported. Her core themes are beauty, mental health awareness, and female empowerment—which she explores with authenticity and clarity. Her posts are visually simple but emotionally layered, often using humor to disarm heavy topics and foster connection.

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Reachability and Partnerships

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Yasmin is highly reachable for partnerships that align with her values of emotional authenticity, beauty confidence, and mental health awareness. She consistently tags key collaborators like SHEIN UK, P.Louise Makeup Academy, and Doll Beauty in her posts—often five times or more—indicating a trusted relationship and repeated brand visibility. Her integration of branded products into personal storytelling makes her content feel genuine, not promotional. This creates a stronger emotional response from her audience, making campaigns more memorable.

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She is especially responsive to campaigns targeting women in the UK and U.S. who are navigating motherhood or personal healing. With an estimated rate of $10K per post, her value comes from her deep audience connection rather than pure reach. Yasmin’s posts often come with thoughtful captions and community engagement in the comments, which adds organic amplification to any partnership. She favors Instagram and TikTok for sponsored content, particularly when products align with themes of empowerment, routine, or self-care.

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Conclusion: A Voice for Beauty with Purpose

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Yasmin Hadfield isn’t just another beauty creator. She is a consistent, emotionally intelligent storyteller who has built a safe space for women navigating motherhood, self-love, and recovery. Her Top 1% rankings, strong brand safety, and emotionally resonant content make her a valuable partner for brands that care about authentic influence and community-driven growth.

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View the AI-powered profile

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