Who is Zoe Scaman?

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Zoe Scaman: Building bold futures for brands and fandoms

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Zoe Scaman isn’t afraid to shake things up. Known for her fearless takes on advertising, fandom culture, and brand innovation, she brings a voice that’s both sharp and refreshing. With a knack for connecting cultural shifts to business strategy, Zoe has become a go-to voice for those who want to understand where branding is really heading. She doesn’t just join conversations. She leads them.

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1. Who she is

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Zoe Scaman is the founder of Bodacious, a consultancy dedicated to reimagining brands, fandoms, and creative communities. With a background spanning global strategy roles and keynotes across the world, she has cemented her place as a bold industry thinker. Her work dives deep into how culture, media, and technology collide, providing forward-looking insights that brands can’t ignore. Over the years, she has collaborated with some of the world’s largest companies, while also championing independent creators and niche communities. Zoe positions herself as a strategist who doesn’t just analyze trends but builds futures.

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2. A network of heavyweights

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Zoe’s professional orbit speaks volumes about her credibility. She connects with leaders across PepsiCo, Beiersdorf, Kraft Heinz, Siemens, LinkedIn, and Nestlé, alongside influential figures in tech, media, and culture. This expansive network shows not only her influence but her ability to move comfortably between global corporations, innovative startups, and creative agencies. When Zoe speaks, decision-makers across industries are paying attention.

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3. Why people listen

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Her communication style is direct, unfiltered, and deeply human. Zoe isn’t afraid to tackle tough subjects like propaganda in advertising, industry ethics, and systemic failures in brand strategy. She balances critical analysis with personal reflections, which makes her voice both relatable and authoritative. People follow her because she makes sense of chaos, putting clarity around complex issues while staying grounded in real-world impact.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 98.5/100, Zoe stands out as a credible and trusted voice. Her posts mix industry insights with personal anecdotes, from her son’s first day at nursery to moments of raw reflection about parenting and leadership. This openness builds genuine connection with her audience, proving that expertise and vulnerability can go hand in hand. She doesn’t hide behind polished jargon; she shows up as herself, and that’s exactly why people listen.

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5. Numbers that back it up

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Zoe’s LinkedIn following has grown from 11.5K to nearly 40K over four years, with a steady and natural trajectory. Her engagement quality sits at 88/100, with thoughtful, in-depth discussions in the comments. Globally, she ranks in the top 1% of creators in Advertising & PR and is among the top 50 voices in the UK on LinkedIn. Her rhythm of consistent, high-impact posts ensures she stays visible while never sacrificing quality.

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6. Collaborations that matter

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Through Bodacious, Zoe has partnered with PepsiCo, Kraft Heinz, Siemens, Nestlé, LinkedIn, and multiple global agencies, helping them rethink branding for a new era. Beyond corporate clients, she regularly contributes thought leadership to industry outlets and speaks at global conferences. Her collaborations bridge strategy, creativity, and culture, ensuring brands walk away not just with ideas but with bold action plans.

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7. Why brands should partner with her

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For brands looking to challenge the status quo, Zoe is the strategist you want in the room. She can bring campaigns to life with depth, relevance, and cultural credibility.

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• Thought leadership pieces that align brand positioning with cultural conversations

• Speaking engagements and workshops on branding, fandoms, and innovation

• Co-created content series exploring the future of advertising and consumer behavior

• Strategic consulting to test, validate, and future-proof brand direction

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8. What causes she defends

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Zoe doesn’t just talk about business; she uses her platform to support wider causes. She is a strong advocate for female empowerment (90%) and women in tech/STEM (80%), consistently pushing for more inclusive and equitable representation in leadership and creative industries. Her posts highlight systemic challenges faced by women and underrepresented voices, offering not just critique but pathways to change.

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9. Why she's relevant in 2025

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In a year defined by shifting trust in media, the rise of AI, and new expectations of transparency, Zoe’s voice is more crucial than ever. She’s not just reacting to the industry. She’s calling it out, reshaping narratives, and guiding brands through cultural turbulence. At a time when audiences demand honesty and action, Zoe delivers the blueprint for how companies can build trust while staying bold.

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Conclusion: Leading with courage

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Zoe Scaman is more than a strategist; she’s a cultural truth-teller. Her mix of fearless critique, personal openness, and bold vision makes her a rare voice in advertising and PR. She reminds brands and audiences alike that leadership today means honesty, inclusivity, and courage. In 2025, Zoe continues to prove that the future belongs to those who are brave enough to speak it into existence.

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