Here’s the list of the Top 20 SaaS Influencers in the Netherlands in 2025:
20. Filippo Irdi
Filippo Irdi is a B2B SaaS marketing professional specializing in demand generation and product marketing. He has experience in scaling teams and implementing effective marketing strategies, particularly in the Dutch scaleup ecosystem. His content focuses on innovative marketing tactics, audience targeting, and the integration of sales and marketing efforts. He actively engages with his network through insightful posts and webinars, sharing knowledge on optimizing marketing campaigns and enhancing customer acquisition.
Favikon Authority Score: 194 pts
19. Rémon de Muijnck
Rémon de Muijnck is the co-founder of Savvy Moves, a PPC media agency specializing in driving revenue for B2B SaaS and tech companies through paid media, data analytics, and marketing automation. He shares insights on optimizing LinkedIn Ads and B2B marketing strategies, emphasizing the importance of demand generation and effective lead management. His posts often address common challenges faced by SaaS companies, providing actionable solutions and frameworks for success in the B2B landscape.
Favikon Authority Score: 351 pts
18. Ruben de Lange
Ruben de Lange is a Partner at Simon-Kucher & Partners, specializing in SaaS growth strategies. He actively engages with the SaaS community through events like TechSummit, focusing on sustainable growth, pricing strategies, and customer retention. His posts emphasize the importance of monetizing innovations and optimizing customer success teams to drive revenue. With a strong presence on LinkedIn, he shares insights on industry trends and best practices for software companies, positioning himself as a thought leader in the tech sector.
Favikon Authority Score: 2 433 pts
17. Evert-Jan Tromp
Evert-Jan Tromp is the Vice President of Cloud Sales EMEA at SAP, specializing in customer acquisition and portfolio expansion. With over 15 years in the SAP ecosystem, he leads sales execution for cloud solutions across various industries. His posts highlight his commitment to innovation, digital transformation, and team collaboration, showcasing his leadership in driving business success through technology. He emphasizes the importance of preparation and tenacity, drawing parallels between personal challenges and business strategies.
Favikon Authority Score: 2 575 pts
16. Zhenya Bankouski
Zhenya Bankouski is a RevOps Partner and Co-Founder at Revenue Wizards, specializing in revenue operations for B2B SaaS companies. His expertise lies in scaling revenue engines and optimizing sales processes. He actively shares insights on LinkedIn about the importance of documentation, collaboration, and the integration of AI in revenue operations. Zhenya engages with a global audience, focusing on helping businesses streamline their operations and improve customer journeys.
Favikon Authority Score: 2 952 pts
15. Lars van Wieren
Lars van Wieren is the founder of Starred.com, a B2B SaaS company focused on enhancing candidate experience in recruitment. He advocates for data-driven hiring practices and emphasizes the importance of candidate feedback to improve hiring processes. His content often highlights the intersection of technology and recruitment, aiming to create a more inclusive hiring environment. Lars actively engages with the SaaS community, sharing insights on recruitment trends and strategies through webinars and social media posts.
Favikon Authority Score: 3 104 pts
14. Cassie Yusofi
Cassie Yusofi is a SaaS Sales Leader and Co-founder & CEO of Aimars.io, specializing in data-driven solutions for sales teams. With experience across three continents, she focuses on enhancing sales productivity and coaching through innovative technology. Her posts reflect a commitment to empowering women in leadership and addressing challenges faced by migrant founders. Cassie actively engages in discussions about sales strategies, AI integration, and the importance of diversity in tech.
Favikon Authority Score: 3 614 pts
13. Wolter Rebergen
Wolter Rebergen is a co-founder of SaaS Masters, focusing on B2B SaaS growth strategies and fractional leadership. He actively engages with the SaaS community through events, webinars, and educational content, emphasizing customer-centric approaches and operational excellence. His posts reflect a strong commitment to sharing knowledge and fostering collaboration among SaaS professionals, showcasing his expertise in subscription management and revenue operations.
Favikon Authority Score: 3 945 pts
12. Ton Dobbe
Ton Dobbe is a seasoned expert in transforming sales-led SaaS companies into market leaders. With over 20 years of experience in global enterprise software, he focuses on helping CEOs articulate their unique value propositions and achieve sustainable growth. As the founder of Value Inspiration and author of 'The Remarkable Effect', he emphasizes the importance of differentiation and customer-centric strategies. His insights are shared through engaging LinkedIn posts and speaking engagements, including major tech events.
Favikon Authority Score: 4 389 pts
11. André Bressel
André Bressel is a go-to-market leader and RevOps enthusiast with extensive experience in eCommerce and Sales/MarTech SaaS. He specializes in optimizing sales processes through automation and AI, mentoring diverse teams, and fostering community among revenue leaders. As an advisor at Pinetco GmbH, a HubSpot Diamond Partner, he supports high-impact transformations in marketing, sales, and service for SaaS, education, and industrial businesses. His posts emphasize the importance of effective sales strategies, community building, and personal development in leadership roles. Bressel is also involved in initiatives to support the next generation of revenue leaders, showcasing a commitment to mentorship and professional growth.
Favikon Authority Score: 4 529 pts
10. Remco de Vries
Remco de Vries is the VP of Global Demand Generation at DataSnipper, specializing in AI and intelligent automation in finance. With a strong background in B2B marketing and customer success, he has led high-performing teams and contributed to significant company growth. His posts reflect a passion for community building, customer engagement, and innovative marketing strategies, often highlighting industry events and team achievements. He actively shares insights on demand generation and the evolving landscape of customer success.
Favikon Authority Score: 4 640 pts
9. Max van den Ingh
Max van den Ingh is the Founder & CEO of Unmuted, a B2B SaaS marketing agency. He specializes in modern marketing strategies that adapt to the evolving landscape of B2B sales. With a focus on building high-performing teams and innovative go-to-market strategies, he has successfully led growth initiatives for various SaaS companies. His insights on marketing trends and team dynamics are shared through engaging LinkedIn posts and the House of Demand podcast.
Favikon Authority Score: 4 819 pts
8. Wouter Dieleman
Wouter Dieleman is a freelance consultant specializing in Account-Based Marketing (ABM) and HubSpot CRM strategy. With over a decade of experience, he helps B2B companies optimize their marketing and sales processes using HubSpot. His content focuses on practical applications of ABM frameworks like SPICED, providing insights into effective strategies for engaging with key accounts. Wouter is known for his collaborative approach, often sharing resources and tools to enhance the effectiveness of ABM campaigns.
Favikon Authority Score: 4 830 pts
7. Georgi Furnadzhiev
Georgi Furnadzhiev is a B2B marketing expert and community builder, currently serving as the Head of Community & Growth at The Growth Syndicate. He specializes in growth strategies for B2B SaaS companies, leveraging his experience in creating user-generated content growth engines and supporting startups in European markets. His posts often focus on personal growth, community engagement, and innovative marketing tactics, showcasing his commitment to fostering connections among B2B professionals.
Favikon Authority Score: 4 852 pts
6. Joran Hofman
Joran Hofman is a B2B SaaS founder and affiliate marketing expert, dedicated to helping startups grow through indirect marketing channels. He is the founder of Reditus, an affiliate management platform tailored for B2B SaaS companies. Joran actively engages with the SaaS community through his podcast, 'Grow Your B2B SaaS,' where he interviews industry leaders. His content focuses on practical strategies for customer acquisition, affiliate recruitment, and the challenges of bootstrapping a SaaS business.
Favikon Authority Score: 4 864 pts
5. Mark Appel
Mark Appel is the Chief Marketing Officer at Sendcloud, specializing in B2B marketing and SaaS growth. With over 30 years of experience, he focuses on customer experience, brand building, and demand generation. His leadership in marketing transformation and digital innovation is evident through his strategic insights shared in panel discussions and company updates. Mark is passionate about leveraging AI in marketing to enhance customer journeys and optimize performance.
Favikon Authority Score: 4 946 pts
4. Kevin van Beers
Kevin van Beers is a HubSpot expert with over 10 years of experience in CRM strategy, automation, and process optimization. He specializes in helping businesses maximize HubSpot's potential through tailored implementations, sales enablement, and marketing automation. His LinkedIn presence features insights on HubSpot updates, tips for effective CRM usage, and a focus on data-driven optimization. Kevin engages with a community of marketers and HubSpot users, sharing valuable content and fostering discussions around best practices.
Favikon Authority Score: 5 234 pts
3. Machiel Kunst
Machiel Kunst is the founder of a leading SaaS executive search and recruitment firm, Bluebird. With a background in SaaS sales, he focuses on helping companies hire exceptional talent quickly. His posts reflect personal growth, leadership insights, and a commitment to fostering a positive company culture. He shares experiences from his professional journey, including the challenges and successes of building a recruitment agency. His content often emphasizes the importance of hiring the right people and creating a supportive work environment.
Favikon Authority Score: 6 131 pts
2. Jacco van der Kooij
Jacco van der Kooij is a seasoned SaaS expert and thought leader focused on recurring revenue and growth strategies. He emphasizes the importance of customer success and innovative go-to-market (GTM) approaches, particularly in the context of AI and subscription models. His content often explores the evolution of SaaS, the impact of AI on sales processes, and the necessity for sustainable growth practices. He actively engages with the SaaS community through workshops, keynotes, and insightful posts, advocating for a shift towards efficiency and quality in revenue generation.
Favikon Authority Score: 6 352 pts
1. Koen Stam
Koen Stam is a seasoned sales leader with over 12 years of SaaS experience, currently serving as Head of Benelux at Personio. He specializes in building sales teams and revenue systems for B2B tech startups, focusing on growth strategies for SaaS companies. Koen is passionate about sharing knowledge and best practices in sales leadership, emphasizing the importance of emotional intelligence and team collaboration. His content often highlights innovative sales techniques and the significance of understanding customer needs.
Favikon Authority Score: 6 948 pts
Also See 👀
🏆 TOP 200 SAAS INFLUENCERS IN THE NETHERLANDS
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