Who is Abby Baffoe?

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Abby Baffoe: Empowering Beauty and Travel Content Through Authenticity

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Abby Baffoe is a creator who has built a strong digital community centered around beauty and personal growth. With a passion for storytelling, she uses her platform to inspire young women through relatable content. Her presence on social media reflects her commitment to authenticity and self-confidence. Abby’s ability to merge fashion and empowerment makes her a standout voice in the industry.

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Her influence is driven by engaging content that blends humor, beauty, and real-life experiences. Abby has built a platform where followers feel connected to her personal journey and shared aspirations. She frequently discusses themes of sisterhood, reinforcing the idea of collective support. With a rapidly growing audience, she has gained trust as a lifestyle authority.

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Beyond beauty, Abby incorporates travel and self-care into her content, making her a versatile influencer. She embraces trends while maintaining a sense of individuality that keeps her followers engaged. Her partnerships with brands such as Kosas and TRESemmé further establish her credibility. Abby’s approach to digital influence ensures she remains relevant in the ever-changing industry.

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Abby’s growth on social media has positioned her as an emerging leader in lifestyle and empowerment. Her ability to connect with her audience makes her highly engaging and impactful. She continues to expand her reach through consistent content and brand collaborations. With a dedicated following, Abby is set to influence the next generation of confident and stylish women.

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An Influencer Active on Social Media

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Abby Baffoe commands a strong presence on TikTok and Instagram, using her platforms to create engaging content that blends beauty, lifestyle, and personal empowerment.

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Abby Baffoe's Social Media Strategy Analysis

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TikTok Strategy – Engaging & Viral Content

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Abby Baffoe has leveraged TikTok to build a highly engaged community through relatable and empowering content. She focuses on beauty, lifestyle, and self-care, blending humor with personal anecdotes. Her ability to capture trends and turn them into viral videos has significantly boosted her visibility. By posting 14.9 videos per week, she maintains a consistent presence on the platform.

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Her TikTok content balances educational beauty tutorials with fun, lighthearted moments that showcase her personality. She frequently shares product recommendations, styling tips, and self-care routines that resonate with her followers. Engaging in conversations through comments helps her foster an authentic connection. With 1.1M followers, her reach continues to expand among young women.

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Abby’s engagement rate on TikTok is 6.59%, which indicates a strong connection with her audience. She ensures high visibility by posting twice a day, maximizing interaction on her videos. Her average views per video stand at 665K, reinforcing her influence in the lifestyle niche. Abby’s viral moments further amplify her growth on the platform.

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Through strategic brand partnerships, Abby seamlessly incorporates sponsored content into her TikTok feed. Collaborations with beauty and fashion brands allow her to promote products organically. She maintains credibility by only featuring trusted products that align with her values. Her ability to balance entertainment and brand promotion keeps her content engaging.

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• Username: @abbybaffoe
• Influence Score: 90.2/100
• Followers: 1.1M
• Activity: 14.9 videos per week
• Engagement Rate: 6.59%
• Growth: 0% (steady following)
• Average Engagement: 72.5K
• Posting Habits: Twice a day at 7 PM EST

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Instagram Strategy – Aesthetic & Community Building

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Abby’s Instagram presence is centered around a blend of curated fashion, beauty, and lifestyle content. Her feed showcases a mix of high-quality imagery and engaging Reels, drawing in a loyal audience. With 274.2K followers, she has successfully created a community that values her authenticity. Abby posts 18 times per month, ensuring a consistent flow of content.

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She maximizes Instagram’s visual format by posting Reels, which have gained millions of views. One of her most popular videos reached 18M views, proving her content’s viral potential. Her engagement rate stands at 1.93%, reflecting strong interactions with her audience. Abby’s ability to create aesthetic and relatable content makes her a favorite among young women.

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Through Instagram Stories, Abby maintains daily engagement with her audience, offering behind-the-scenes content. She interacts with her followers through Q&A sessions, polls, and exclusive product reviews. Her ability to connect with her community in real-time enhances her authenticity. With 356.3K average views, her reach remains impressive.

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Brand collaborations play a significant role in Abby’s Instagram strategy, helping her maintain relevance. She has worked with DSW, Kosas, and TRESemmé, reinforcing her authority in the beauty and fashion space. These partnerships align with her brand, allowing her to promote products in an organic way. Abby’s ability to integrate brands naturally enhances her credibility.

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• Username: @abbybaffoe
• Influence Score: 88.2/100
• Followers: 274.2K
• Activity: 18 posts per month
• Engagement Rate: 1.93%
• Growth: +2% (5.4K new followers)
• Average Engagement: 5.3K
• Posting Habits: Every day at 7 PM EST

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Recommended tools
‍TikTok Profile Analyzer‍Instagram Profile Analyzer‍Brand Deals for Influencers

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Abby Baffoe's Social Media Influence Summary

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Abby Baffoe ranks within the top 1% of travel bloggers in the United States, demonstrating her strong presence in the digital space. On TikTok, she falls in the top 2% in the U.S. and the top 1% worldwide in the travel category. Her ability to blend lifestyle, beauty, and empowerment has allowed her to establish a unique niche.

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Learn more about the Favikon Methodology here

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Content Strategy – A Blend of Beauty, Travel, and Sisterhood

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Abby Baffoe’s content strategy revolves around empowerment, authenticity, and engagement. She uses her platforms to share personal moments, beauty routines, and travel experiences that connect with her audience. By balancing aspirational content with relatable storytelling, she fosters an environment where followers feel both inspired and seen.

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Reachability and Partnerships

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Abby Baffoe’s reachability is a key factor in her influence within the beauty and lifestyle industry. With a strong presence on both TikTok and Instagram, she maintains an active engagement strategy. Her ability to connect with brands and audiences ensures her content remains fresh and impactful. Through consistent interactions, she fosters long-term loyalty among her followers.

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Her content strategy revolves around accessibility, allowing her to form meaningful partnerships with brands. She has worked with DSW, Kosas, and TRESemmé, showcasing their products in an authentic way. Abby’s partnerships are carefully curated, ensuring they align with her audience’s interests. Her engagement rate of 6.59% on TikTok highlights her ability to drive brand awareness.

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With a posting frequency of 33 times per month, Abby keeps her audience engaged across platforms. She is open to collaborations, particularly for sponsored posts and product reviews. Her content is carefully crafted to balance brand promotions and organic storytelling. Her average engagement per post on Instagram is 5.3K, reinforcing her credibility.

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Abby’s network extends beyond just brands, as she collaborates with fellow influencers in the beauty and fashion space. She is ranked #23 in the Travel Bloggers category in the U.S., proving her impact in multiple niches. Her ability to connect with like-minded creators amplifies her reach. This approach allows her to expand her influence while staying true to her brand.

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Conclusion: A Dynamic Force in Beauty, Fashion, and Empowerment

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Abby Baffoe is a rising digital creator who blends beauty, lifestyle, and travel into an engaging and authentic content strategy. With a strong following on TikTok and Instagram, she has positioned herself as a trusted voice in the influencer space. Her emphasis on sisterhood and self-confidence resonates deeply with her audience, fostering a loyal community.

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View the AI-powered profile

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