Who is Andre Rebelo aka Typical Gamer?

Typical Gamer, also known as TG, has carved out a prominent space in the online gaming world. With over 15 million followers on YouTube, his dynamic approach to content creation keeps his audience engaged across multiple platforms. His influence is substantial, supported by regular engagement and high-quality content that showcases popular games like Fortnite, Minecraft, and GTA 5. This analysis provides a comprehensive look into his social media strategy, influence, and engagement metrics across various platforms, exploring how he captivates his fans and continues to grow his online presence.

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Typical Gamer: A Powerhouse in the Gaming World with Unmatched Social Media Influence

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Typical Gamer, or TG, is a Canadian content creator known for his entertaining and family-friendly gaming content. From his early days of live-streaming to becoming a household name in the gaming community, TG has consistently focused on engaging gameplay, innovative streaming formats, and a relatable personality. His YouTube channel, featuring daily streams, game highlights, and tutorials, serves as his main platform, where he has amassed a massive following. Alongside his content, TG actively promotes merchandise and sponsors, cementing his status as a top-tier gaming influencer.

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TG’s journey has been marked by notable partnerships, participation in gaming events, and collaborative efforts with other well-known content creators. He has attended major gaming tournaments such as the G-STAR 2019 event and the Fruit Fight tournament, where he showcases his skills and connects with fans in person. TG’s success can be attributed to his consistency, transparency, and ability to adapt to new trends in the gaming world.

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Despite the competitive nature of the gaming industry, TG has managed to build a loyal fanbase by offering a unique mix of live gameplay, humor, and interactive challenges. His active engagement on social media allows him to maintain a close connection with his audience, ensuring that they stay informed about his latest streams, content releases, and future plans.

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An Influencer active on social media

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Typical Gamer has a robust presence on YouTube, TikTok, X, and Instagram, where he shares engaging gaming content, product promotions, and personal updates.

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Typical Gamer's Social Media Strategy

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YouTube: Dominating the Gaming Space with Consistent Engagement

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Typical Gamer’s YouTube channel is his primary platform, where he uploads 36.7 videos monthly, averaging 271.3K views per post. His content primarily consists of Fortnite gameplay, tutorials, and live-streamed sessions that capture his genuine reactions and humor. This platform serves as a hub for his fans, offering them a mix of daily live streams and shorter videos, making it easy for both dedicated fans and casual viewers to engage with his content.

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• Username: @TypicalGamer
• Influence Score: 91.7/100
• Followers: 15.4M
• Activity: 36.7 Videos/month
• Engagement Rate: 1.91%
• Growth: +1.29% (+197.7K)
• Average Engagement: 5.2K
• Posting Habits: Daily at 8 AM

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TikTok: Expanding Influence with Short-Form Content

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On TikTok, TG has gathered 2.4 million followers, where he posts around 1.9 videos weekly. His TikTok content, often focusing on short gaming clips and highlights, resonates well with a younger audience who enjoy fast-paced and entertaining snippets. With a high engagement rate of 7.03%, TG effectively uses TikTok to expand his reach and attract new fans.

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• Username: @TypicalGamer
• Influence Score: 88.3/100
• Followers: 2.4M
• Activity: 1.9 Videos/week
• Engagement Rate: 7.03%
• Growth: +8.59% (+189.9K)
• Average Engagement: 103K
• Posting Habits: Twice a week at 2 AM

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X (formerly Twitter): Real-Time Updates and Announcements

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TG’s presence on X is characterized by fewer posts, with an average of 0.3 tweets per week. His posts typically include updates on gaming tournaments, promotional content, and personal commentary. Although his engagement rate is lower than on other platforms, X serves as a platform for TG to connect with his followers in real-time.

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• Username: @typicalgamer
• Influence Score: 83/100
• Followers: 1.1M
• Activity: 0.3 Tweet/week
• Engagement Rate: 0.46%
• Growth: +0.27% (+3K)
• Average Engagement: 5K
• Posting Habits: Monthly at 2 AM

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Instagram: Personal Insights and Visual Storytelling

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On Instagram, TG has amassed 715.5K followers, where he shares visual updates that often include behind-the-scenes looks, travel shots, and gaming-related promotions. With an engagement rate of 4.12%, TG uses Instagram to show a more personal side of his life while maintaining his gamer persona.

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• Username: @typicalgamer
• Influence Score: 78.8/100
• Followers: 715.5K
• Activity: 2 Posts/month
• Engagement Rate: 4.12%
• Growth: -0.14% (-1K)
• Average Engagement: 29.4K
• Posting Habits: Once a week at 7 AM

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Typical Gamer's Social Media Influence Summary

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Typical Gamer’s influence score reflects his strong impact on the gaming community. With a Favikon authority score of 9,288, TG ranks among the top gaming influencers in Canada, specifically excelling in Fortnite and Minecraft categories. His reach is amplified by high engagement rates across platforms, particularly on YouTube and TikTok. TG's rankings are within the top 1% on YouTube in Canada, underscoring his dominance in the gaming sector.

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Content Strategy: Building Community Through Interactive Gameplay

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TG’s content strategy revolves around providing entertaining, family-friendly gameplay with real-time reactions and humorous commentary. His frequent posting schedule on YouTube keeps his followers engaged, while TikTok serves as a platform for digestible, short-form content. By showcasing both skillful gameplay and approachable humor, TG connects with his audience on a personal level, creating a community that extends beyond typical viewership.

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Reachability and Partnerships

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With an estimated sponsored post cost of $21K and “Very Difficult” reachability, TG’s brand partnerships are selective, focusing on companies that align with his gaming persona. His collaborations with brands like PlayStation and other major gaming companies add credibility to his influence, enhancing his position as a top gaming ambassador.

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Typical Gamer has established himself as a major player in the online gaming community, with a dedicated fanbase and a solid presence on multiple platforms. His strategic approach to content creation and engagement, combined with his selective partnerships, positions him as a leading figure in the gaming industry.

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