Who is Drew Afualo?

Drew Afualo has established herself as a fearless and influential voice on social media, particularly recognized for her outspoken personality and advocacy against misogyny. Known as "Baba Yaga," Drew uses her platforms to entertain, educate, and empower, especially through humor and unapologetic commentary. With a primary focus on TikTok, Drew has rapidly gained a large following and high engagement rates, establishing her as a major force in online video entertainment.

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Drew Afualo: A Bold Voice in Digital Commentary and Empowerment

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Drew Afualo has quickly become a prominent voice in the world of social media, known for her fearless commentary and unapologetic approach to handling online harassment and misogyny. With her straightforward and humorous style, Drew has built a massive following on TikTok, where she goes by the moniker "Baba Yaga." Her ability to blend humor with bold statements has resonated with millions, allowing her to create a unique space where her audience feels empowered and represented. Drew’s content often features her humorous takedowns of offensive comments, delivering pointed critiques while simultaneously making her followers laugh—a balance that has proven to be incredibly successful.

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In addition to her online presence, Drew is expanding her influence through traditional media. She has secured a book deal with Quest, an imprint under Penguin Random House, where she will be able to share her perspective in a more long-form, literary format. This venture into publishing demonstrates her versatility and her desire to broaden the scope of her message beyond social media. Her role as a red carpet correspondent for the Oscars and her experience hosting high-profile events underscore her appeal in mainstream media. She also hosts The Comment Section, an exclusive podcast on Spotify, where she delves deeper into cultural topics and continues her signature style of candid commentary.

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Drew’s online presence reflects a brand built on authenticity, advocacy, and humor. Her willingness to address controversial issues head-on has made her a beloved figure for followers who appreciate her honesty and courage. As her influence grows, Drew is leveraging her platform not only to entertain but also to drive important conversations around gender dynamics, empowerment, and equality. Her journey from social media personality to author and podcast host highlights her evolution as a creator and her potential to make an even greater impact in both the digital and traditional media landscapes.

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An Influencer active on social media

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Drew Afualo's social media presence spans across TikTok, Instagram, and YouTube, with TikTok as her largest platform, where she engages millions with high-frequency, high-impact content.

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Drew Afualo's Social Media Strategy

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TikTok: The Hub of Drew's Commentary and Humor

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Drew Afualo’s TikTok account, with an impressive 8.2 million followers, is the cornerstone of her digital influence. She leverages her platform to address misogynistic comments and challenge societal norms with a humorous yet sharp style that resonates deeply with her audience. Drew's daily posts feature her characteristic wit, bold responses to negative comments, and engaging discussions on trending issues. Her high engagement rate of 17.35% showcases how strongly her followers connect with her content. TikTok serves as a space where Drew’s unapologetic tone reaches a large audience that eagerly anticipates her takes on current topics.

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• Username: @drewafualo
• Influence Score: 96.1/100
• Followers: 8.2M
• Activity: 6.5 videos/week
• Engagement Rate: 17.35%
• Growth: +2.08% (167.4K followers)
• Average Engagement: 246K
• Posting Habits: Everyday at 4 AM

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Instagram: A Glimpse into Drew’s Personal and Professional Life

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Drew’s Instagram account provides a blend of personal moments, professional highlights, and promotional content. With 1.2 million followers, her Instagram presence complements her TikTok by offering a more intimate look into her life, including moments with loved ones and behind-the-scenes glimpses. Drew’s engagement rate of 7.45% indicates a solid connection with her audience on this platform, though the growth rate is slightly slower than her TikTok. Instagram allows Drew to showcase a different side of her personality, balancing her bold online persona with softer, more personal moments.

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• Username: @drewafualo
• Influence Score: 95/100
• Followers: 1.2M
• Activity: 10 posts/month
• Engagement Rate: 7.45%
• Growth: +1.78% (20.3K followers)
• Average Engagement: 86.4K
• Posting Habits: Twice a week at 6 AM

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Drew Afualo's Social Media Influence Summary

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Drew’s authority score of 9,462 on Favikon solidifies her status as a prominent voice in social media, particularly within the video entertainment niche. She ranks within the top 1% on TikTok in the United States, a testament to her influence and popularity in digital commentary. Her presence on Instagram, where she also ranks in the top 1%, reinforces her versatility and cross-platform appeal. As a creator unafraid to speak her mind, Drew has built a loyal following who appreciate her unapologetic approach.

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In terms of rankings, Drew holds the #56 spot in the U.S. for video entertainment on social media. This strong positioning reflects her ability to consistently produce engaging content, making her a highly relevant figure in the industry. Her high influence scores on TikTok (96.1) and Instagram (95) further highlight her resonance with her audience, establishing her as a leading creator in her field.

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Content Strategy

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Drew Afualo’s content strategy revolves around humor, empowerment, and cultural commentary. Her sharp, comedic style allows her to address difficult topics, especially misogyny, in a way that feels approachable and engaging. By blending humor with social critique, Drew has managed to cultivate a community that both respects and enjoys her perspectives. She posts regularly, maintaining high engagement with her fans who look forward to her unique takes on trending issues.

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Her strategic use of platforms maximizes her reach and impact. TikTok serves as her primary stage for quick, impactful commentary, while Instagram provides a more personal perspective, allowing followers to connect with her on a different level. Despite her minimal activity on YouTube, Drew’s potential on this platform remains untapped, offering room for future growth if she decides to expand her content style.

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Reachability and Partnerships

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Drew Afualo’s reachability is classified as “Very Difficult,” with an estimated sponsored post cost of $25K. This premium pricing aligns with her strong engagement rates and the deep connection she has with her followers. Her brand partnerships reflect her personality, as seen in collaborations with Spotify for her podcast, The Comment Section, and a book deal with Penguin Random House. These partnerships align well with her bold persona, highlighting her as an influencer who values authentic and empowering collaborations.

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As Drew continues to grow her brand, partnerships with companies that align with her values, especially in media, publishing, and advocacy, would likely be well-received by her audience. Brands that seek to engage in cultural commentary or promote empowerment would benefit greatly from Drew’s influence and unique voice.

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Drew Afualo’s social media presence is a powerful blend of humor, advocacy, and relatability, making her a standout figure in digital commentary. Her success on TikTok and Instagram, coupled with her authority in social media rankings, positions her as a key influencer in the video entertainment space. With future potential on platforms like YouTube and an opportunity for a newsletter, Drew has numerous paths for growth. As a creator who remains true to her values, Drew Afualo continues to be a dynamic and influential voice, capturing the loyalty of millions who appreciate her fearless approach to online content.

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