Who is Molly-Mae?

Molly-Mae Hague has redefined the landscape of social media influence with her unparalleled ability to connect with audiences globally. As a former contestant of Love Island, she leveraged her platform to become a successful entrepreneur and one of the most-followed influencers in the UK. Molly-Mae’s content blends fashion, lifestyle, and personal stories, creating a brand that resonates with millions. Her influence spans across Instagram, TikTok, and YouTube, where she consistently delivers high-quality and engaging content, making her a key figure in the digital world.

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Molly-Mae Hague: A Social Media Icon and Lifestyle Trendsetter

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Molly-Mae Hague is a British influencer, entrepreneur, and reality TV personality who has captivated millions with her stylish content and business acumen. Rising to fame as a finalist on the UK reality series Love Island, Molly-Mae used her newfound platform to establish herself as one of the most influential digital creators in the fashion and lifestyle space. Known for her polished aesthetic and authentic personality, she has built a loyal audience by sharing her life, style tips, and career milestones. With millions of followers across platforms like Instagram, TikTok, and YouTube, Molly-Mae has become a household name and a role model for aspiring influencers worldwide.

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Beyond her social media success, Molly-Mae is a savvy entrepreneur who has turned her passion for beauty into a thriving business. She is the founder of Filter by Molly-Mae, a vegan and cruelty-free beauty brand specializing in tanning products and skincare essentials. The brand's commitment to quality and ethical practices mirrors Molly-Mae’s values, making it a favorite among her followers. Additionally, Molly-Mae has collaborated with several luxury and high-street brands, including PrettyLittleThing, Adidas, and Celine, further cementing her reputation as a trusted voice in the fashion and beauty industries. Her entrepreneurial ventures demonstrate her ability to seamlessly blend her influence with impactful business initiatives.

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In her personal life, Molly-Mae shares a balance of aspirational and relatable content that has endeared her to fans. From documenting her journey as a new mother to sharing insights into her daily routines and fashion choices, she creates a genuine connection with her audience. This authenticity, combined with her meticulous attention to detail in content creation, has made her one of the most recognizable and successful influencers in the UK. Molly-Mae’s journey from reality TV star to business mogul is a testament to her hard work, vision, and ability to adapt in the ever-changing world of social media.

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An Influencer active on social media

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Molly-Mae’s social media presence spans Instagram (8.3M followers), TikTok (3.9M followers), YouTube (2M subscribers), and X (438.6K followers), establishing her as a leading voice in lifestyle, beauty, and reality TV.

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Molly-Mae's Social Media Strategy Breakdown

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Instagram: The Pinnacle of Luxury and Lifestyle

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Molly-Mae’s Instagram is her strongest platform, with 8.3M followers and an impressive 4.81% engagement rate. Known for its curated aesthetic, her Instagram content highlights fashion, family life, and brand collaborations. Molly-Mae’s posts, such as her Halloween-themed family photos and luxury brand partnerships, generate significant engagement, averaging 400.9K interactions per post.

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Her strategy involves consistent posting (twice weekly) at peak times to maximize visibility. Molly-Mae frequently partners with high-profile brands like Celine and Adidas, seamlessly integrating promotions into her authentic content. The visual storytelling she employs on Instagram sets her apart, creating a sophisticated narrative that appeals to her aspirational audience.

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• Username: @mollymae
• Influence Score: 96.5/100
• Followers: 8.3M
• Activity: 10 posts last month
• Engagement Rate: 4.81%
• Growth: +0.58% (+84.7K followers)
• Average Engagement: 400.9K
• Posting Habits: Twice a week at 2 AM

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TikTok: Viral Content and Relatable Moments

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On TikTok, Molly-Mae captivates her 3.9M followers with short-form videos that balance lighthearted humor with high-quality visuals. With an engagement rate of 5.79%, her TikTok videos showcase her daily life, style tips, and motherhood moments. Posts like her Halloween costume reveal and playful videos with her daughter consistently go viral, averaging 4.5M views.

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TikTok allows Molly-Mae to connect with a younger audience through authentic and unpolished content, showcasing a different side of her personality compared to Instagram. Despite posting less frequently (twice a month), her content’s impact is significant.

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• Username: @mollymaehague
• Influence Score: 93.2/100
• Followers: 3.9M
• Activity: 0.5 videos/week
• Engagement Rate: 5.79%
• Growth: +1.87% (+71.7K followers)
• Average Engagement: 225.9K
• Posting Habits: Twice a month at 4 AM

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YouTube: In-Depth Personal Content

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With 2M subscribers, Molly-Mae’s YouTube channel provides a deeper look into her life through vlogs and tutorials. Her engagement rate of 1.93% reflects the loyalty of her audience, who tune in for content like her “Week in My Life” series and GRWM videos. The platform allows her to showcase her personality in long-form content, with videos often crossing 1M views.

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Her posting frequency is modest, at 2.3 videos per month, but the high-quality production and personal storytelling make up for the limited activity. YouTube complements her other platforms by offering a comprehensive narrative that blends family, fashion, and lifestyle.

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• Username: @mollymae9879
• Influence Score: 90.4/100
• Followers: 2M
• Activity: 2.3 videos/month
• Engagement Rate: 1.93%
• Growth: +0.73% (+14.2K subscribers)
• Average Engagement: 37.9K
• Posting Habits: Once a week at 8 AM

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Molly-Mae's Social Media Influence and Rankings Summary

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Molly-Mae’s authority score of 9,564 points places her at the top of the Lifestyle & Reality TV niche in the UK. Her influence across platforms solidifies her as a leading digital creator. On Instagram, she ranks among the top 1% of UK influencers, reflecting her unparalleled reach and engagement. Her ability to dominate rankings showcases the strength of her personal brand.

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Content Strategy: Luxury Meets Relatability

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Molly-Mae’s content strategy is a blend of aspirational luxury and down-to-earth relatability. Whether showcasing her latest designer collaboration or sharing candid motherhood moments, she maintains authenticity. Her consistency across platforms and ability to adapt her content for different audiences have been key to her success. By tailoring her messaging to suit each platform, she ensures a wide appeal without losing her core identity.

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Reachability and Partnerships

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Molly-Mae’s reachability is classified as “Very Difficult”, with an estimated cost of $33.8K per sponsored post. Despite this exclusivity, she has built successful partnerships with global brands like PrettyLittleThing, Adidas, and Celine. These collaborations align with her brand ethos, enhancing her credibility and expanding her influence.

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Molly-Mae Hague stands as a trailblazer in the world of digital content and entrepreneurship. From her curated Instagram feed to her viral TikTok videos, she has successfully transitioned from reality TV star to a global influencer. With her brand, Filter by Molly-Mae, and ongoing collaborations, she continues to set trends and inspire her audience. Molly-Mae’s ability to balance authenticity with sophistication ensures her lasting impact in the ever-evolving world of social media.

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