Who is Prajakta Koli?

Prajakta Koli, also known as "MostlySane," is a popular Indian content creator, YouTuber, and actress renowned for her humorous and relatable videos. With millions of followers across YouTube and Instagram, she captivates audiences through skits, vlogs, and insightful takes on everyday life in India. Beyond entertainment, Prajakta is a vocal advocate for social causes, using her platform to promote gender equality, mental health awareness, and other important issues.

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Prajakta Koli: A Pioneering Indian Content Creator and Advocate for Social Change

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Prajakta Koli, widely known as "MostlySane," is a celebrated content creator, YouTuber, blogger, and actress from Mumbai, India. With her engaging blend of humor, relatable content, and social commentary, she has amassed a substantial following, particularly on YouTube and Instagram. Her YouTube channel, MostlySane, features a mix of vlogs, skits, and challenge videos, resonating with viewers of all ages across India and beyond. Prajakta's comedic style and relatable storytelling have not only made her a household name but have also enabled her to leverage her influence for social causes, including gender equality and mental health awareness.

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Beyond her digital presence, Prajakta has successfully transitioned into mainstream media, taking on acting roles in films, web series, and commercials. This move has expanded her reach and established her as a versatile entertainer who connects with fans across various platforms. Her passion for advocating for social change is evident in her consistent support for initiatives promoting women's empowerment and social justice. Through collaborations with various NGOs and participation in global events like YouTube's Creators for Change, she has demonstrated a commitment to using her platform to amplify crucial societal issues.

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With a Favikon authority score of 9,505 points, Prajakta is ranked among the social media elite, particularly in India’s video entertainment industry. Her social media influence is marked by high engagement rates and a dedicated follower base across multiple platforms. Despite a minor decline in growth recently, her reach and impact remain substantial, positioning her as a leading voice in India's digital content landscape. With her powerful combination of humor, authenticity, and social responsibility, Prajakta Koli continues to inspire and engage millions, reinforcing her role as one of India's most influential content creators.

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An Influencer active on social media

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Prajakta Koli boasts a multi-platform presence with notable influence across YouTube, Instagram, and Twitter (X), reaching millions of followers with her engaging content.

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Instagram: Engaging Millions with Everyday Relatability

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Prajakta's Instagram presence is her largest and most active, with a following of 8 million. Here, she posts regularly, sharing snippets from her personal life, fashion, lifestyle, and behind-the-scenes moments from her projects. Her Instagram feed is a mix of personal updates and lighthearted posts that reflect her down-to-earth personality. Prajakta also uses the platform to engage with fans through stories and reels, keeping her content dynamic and fresh. Her engaging captions and humorous take on everyday life help her resonate with a wide audience, ensuring high engagement.

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• Username: @mostlysane
• Influence Score: 88.5/100
• Followers: 8 million
• Activity: 20 posts last month
• Engagement Rate: 2.67%
• Growth: -0.26% (-21K followers)
• Average Engagement: 214.8K
• Posting Habits: Everyday at 4 PM

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YouTube: Authentic and Entertaining Content for a Diverse Audience

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Prajakta's YouTube channel, MostlySane, remains one of her core platforms, with 7.2 million followers. Known for its humorous skits and vlogs, her content is highly relatable to her Indian audience, often portraying stereotypical Indian family dynamics, youth experiences, and social issues in a light-hearted manner. Prajakta's YouTube videos allow her to engage deeply with her audience, providing a platform for longer, more interactive content than her other channels. Her YouTube growth has recently stabilized, yet her consistent engagement on this platform signifies her strong, loyal fanbase.

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• Username: MostlySane
• Influence Score: 80.9/100
• Followers: 7.2 million
• Activity: 2.3 videos per month
• Engagement Rate: 2.08%
• Growth: 0%
• Average Engagement: 5.8K
• Average Views: 279.4K
• Posting Habits: Once a week at 8 AM

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Twitter (X): Occasional Updates and Fan Interactions

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Although Twitter (X) is not Prajakta’s most active platform, she uses it to share occasional updates, shoutouts, and interactions with her followers. With 398.8K followers, her presence here is less consistent, focused primarily on personal reflections and expressions of gratitude to her fanbase. Her Twitter activity remains minimal, with limited growth and engagement compared to her other platforms, but it serves as a space for more candid, straightforward interactions.

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• Username: @iammostlysane
• Influence Score: 67.7/100
• Followers: 398.8K
• Activity: 0.3 tweets per week
• Engagement Rate: 0.02%
• Growth: -0.12% (-482 followers)
• Average Engagement: 70
• Average Views: 3.2K
• Posting Habits: Once a month at 5 AM

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Prajakta Koli's Social Media Influence Summary

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Prajakta’s Favikon authority score of 9,505 points places her prominently among the social media elite, particularly within India’s video entertainment industry. Ranked #23 in the Video Entertainment category in India, she holds a strong position in social media influence, surpassing many contemporaries. Her content consistently reflects her personality, drawing in a dedicated audience that appreciates her authenticity, humor, and advocacy work.

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Content Strategy: Humor, Relatability, and Advocacy

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Prajakta's content strategy centers on humor and relatability. Her skits often depict common Indian scenarios, family dynamics, and youth experiences, making her content resonate with millions across the country. Additionally, she leverages her platforms to speak on social issues such as gender equality and mental health, seamlessly blending advocacy with entertainment. This balance allows her to maintain a broad appeal while also contributing positively to her community.

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Her storytelling approach on YouTube, combined with shorter, engaging snippets on Instagram, helps her stay connected with her audience across different formats. Her strategic use of captions and interactions on each platform reinforces her connection with her followers, allowing her to engage deeply despite varied content styles.

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Reachability and Partnerships

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Prajakta’s reachability is classified as "Very Difficult," with an estimated sponsored post cost of $9K. Despite this, she has collaborated with high-profile brands like Gillette Venus and Netflix, aligning with brands that match her values and resonate with her audience. Her partnerships reflect her commitment to authenticity, as she chooses brands that complement her content rather than overshadow it.

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These brand collaborations have been successful, enhancing her credibility and influence while allowing her to reach broader audiences. By aligning with socially responsible brands, Prajakta continues to grow her influence while maintaining her core values.

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Prajakta Koli stands out as one of India’s leading content creators, known for her unique blend of humor, advocacy, and relatability. Her influence extends beyond social media, with her efforts toward social change reinforcing her role as a responsible influencer. As she continues to grow and diversify her content, Prajakta’s commitment to authenticity and social impact ensures her lasting impact in India’s digital landscape.

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