Who is Steph Toms?

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Steph Toms: Creativity and Honesty in the World of Beauty

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Steph Toms is a UK-based makeup artist and digital content creator, widely recognized for her expertise in beauty and her honest, relatable approach to content creation. Her journey began with a passion for makeup, which she transformed into a full-fledged career, amassing a dedicated following on platforms like YouTube, Instagram, and Twitch. Known for her ability to demystify beauty trends and products, Steph has become a trusted voice in the beauty industry, offering her followers insights and inspiration.

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On YouTube, Steph’s channel has grown to over 500K subscribers, where she shares makeup tutorials, product reviews, and beauty tips. Her videos combine technical expertise with approachable storytelling, making them a go-to resource for beauty enthusiasts. Steph’s authenticity and candor about her experiences—both personal and professional—set her apart, creating a loyal community that values her transparency and creativity.

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Beyond YouTube, Steph has cultivated a strong presence on Instagram and TikTok, where she shares visually captivating beauty content alongside glimpses of her personal life. Her curated posts highlight her love for makeup artistry while showcasing her approachable personality. Steph’s ability to balance professional-quality content with candid moments has helped her build a connection with her followers that goes beyond aesthetics.

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In addition to her beauty content, Steph is a proud cat mom and an advocate for staying true to oneself. She has faced challenges such as algorithm changes and creative blocks, but her perseverance and adaptability have kept her relevant in the ever-changing world of social media. Her journey is a testament to her resilience and commitment to providing value to her audience, making her a standout creator in the beauty and lifestyle niche.

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An Influencer Active on Social Media

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Redefining Beauty Content with Authenticity and Creativity

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Steph's Social Media Strategy Analysis

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YouTube: The Core of Her Beauty Empire

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Steph Toms’s YouTube channel is the cornerstone of her social media presence, boasting over 500K subscribers. Known for her makeup tutorials, product reviews, and beauty tips, Steph creates content that is both educational and entertaining. Her approachable tone and expertise make her channel a go-to resource for beauty enthusiasts looking to enhance their skills and discover new products.

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Her content strategy focuses on providing value through detailed tutorials and honest product reviews. By maintaining a balance between trending topics and evergreen content, Steph ensures her channel remains relevant to her audience. Posting 2.6 videos per month, she prioritizes quality over quantity, creating videos that deeply resonate with her followers.

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YouTube is also a hub for brand collaborations and monetization. Steph seamlessly integrates sponsored content into her videos, ensuring it aligns with her audience's preferences. This strategic approach strengthens her credibility while creating a win-win partnership for brands and viewers alike. Her transparency in reviews further cements her audience’s trust.

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To grow her channel further, Steph could explore collaborations with other creators or exclusive series focused on niche beauty topics. These additions could attract new viewers while providing more depth for her current audience. With her expertise and storytelling ability, YouTube remains her most impactful platform.

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• Username: @stephanietoms
• Influence Score: 67.8/100
• Followers: 505K
• Activity: 2.6 videos/month
• Engagement Rate: 0.24%
• Growth: 0% (no change)
• Average Engagement: 1.2K interactions
• Posting Habits: Irregular

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Instagram: A Hub for Personal and Professional Content

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Steph Toms’s Instagram, with 141.4K followers, serves as a platform for both beauty content and personal updates. Her feed is a mix of professional makeup looks, brand collaborations, and candid moments, making her profile both aspirational and relatable. Her carefully curated posts reflect her creativity and expertise in makeup artistry.

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Her Instagram strategy revolves around audience engagement and visual storytelling. By posting once a week at 12 PM EST, Steph maintains a consistent presence while balancing quality with regularity. Her captions are often personal and conversational, fostering a sense of connection and authenticity that resonates with her audience.

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Collaborations with beauty and lifestyle brands form a significant part of her Instagram presence. Steph ensures her sponsored posts feel natural, blending them seamlessly into her organic content. This approach not only boosts her credibility but also increases the effectiveness of brand campaigns, making her a sought-after partner for collaborations.

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To further enhance her engagement, Steph could leverage Instagram’s interactive features such as Reels, polls, and live sessions. These tools could increase her visibility, attract new followers, and deepen her connection with her audience. Instagram remains a vital platform for showcasing her artistry and personality.

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• Username: @itsstephtoms
• Influence Score: 70.8/100
• Followers: 141.4K
• Activity: 3 posts/month
• Engagement Rate: 0.32%
• Growth: -0.5% (-718 followers)
• Average Engagement: 451 interactions
• Posting Habits: Once a week at 12 PM EST

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TikTok: A Space for Growth and Experimentation

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Steph Toms’s TikTok, with 90K followers, is her platform for exploring short-form beauty content. Known for its trend-driven nature, TikTok allows Steph to experiment with bite-sized videos that showcase her makeup artistry and creativity. Though her activity has been limited recently, the platform offers significant potential for expanding her reach.

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Her TikTok strategy involves blending her expertise with current trends, creating content that is both engaging and relevant. By participating in popular challenges and adapting to platform-specific aesthetics, Steph can attract a younger, trend-savvy audience. TikTok’s viral nature makes it a powerful tool for rapid growth.

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To fully leverage TikTok, Steph could focus on regular uploads and interactive content such as responding to follower comments or collaborating with other creators. These strategies would not only boost her engagement but also strengthen her connection with her audience. Consistency in posting would help establish her presence on the platform.

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Although TikTok is currently an underutilized platform for Steph, its growth potential is immense. By focusing on short, impactful videos that highlight her unique style, she can tap into a broader audience and further diversify her content strategy.

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• Username: @itsstephtoms
• Influence Score: 12.7/100
• Followers: 90K
• Activity: None in the last month
• Engagement Rate: 0%
• Growth: 0% (no change)
• Average Engagement: N/A
• Posting Habits: Irregular

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Twitch: Engaging in Real-Time

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As a Twitch streamer, Steph Toms connects with her audience in a unique, real-time format. Known for her interactive beauty streams and casual conversations, Twitch allows her to engage with followers on a deeper level. Her live sessions create a space for community-building and personal interaction.

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Her Twitch strategy revolves around authenticity and accessibility. By streaming live, Steph offers a behind-the-scenes look into her creative process, answering audience questions and sharing beauty tips. This interactive format fosters a sense of intimacy and trust, setting her apart from pre-recorded content.

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Twitch also serves as a platform for monetization through donations, subscriptions, and sponsored streams. These revenue streams complement her other platforms, making Twitch an integral part of her overall strategy. By collaborating with brands during live streams, she ensures authentic and dynamic content delivery.

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To further grow her Twitch presence, Steph could establish a consistent streaming schedule and explore collaborations with other creators. These steps would not only increase her visibility but also provide more opportunities for audience engagement. Twitch remains a valuable platform for real-time interaction and community-building.

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• Username: @stephtoms
• Followers: (Not provided in the data)
• Activity: (Not provided in the data)
• Engagement Rate: (Not provided in the data)
• Posting Habits: (Not provided in the data)

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Twitter: A Platform for Personality and Quick Updates

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Steph Toms’s Twitter account, with 26.7K followers, serves as a space for her personality to shine and for engaging with her audience through quick, unfiltered updates. Known for her humorous and relatable tweets, Steph uses the platform to share insights into her daily life, promote her YouTube videos, and occasionally interact with followers. While her Twitter activity has slowed down, it remains an integral part of her online presence.

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Her Twitter strategy revolves around creating a conversational and approachable tone. By blending lighthearted humor with professional updates, she keeps her content engaging and relatable. Although Steph’s current activity on the platform is low, her followers appreciate her candid nature, which helps build a sense of familiarity and connection.

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Despite its potential, Steph’s Twitter growth has been stagnant, with a decline of 0.25% over the past 30 days. This could be addressed by increasing her posting frequency and leveraging the platform for promotional purposes, such as live interactions or collaborations. With the right approach, Twitter can act as a bridge for her audience to discover her content on other platforms.

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To enhance her presence on Twitter, Steph could focus on consistency and interactive posts, such as Q&A sessions or trending hashtags. Incorporating more visuals, such as makeup previews or behind-the-scenes glimpses, could also boost engagement. Twitter remains a valuable tool for maintaining her brand’s voice and reaching a broader audience.

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• Username: @itsstephtoms
• Influence Score: 9.6/100
• Followers: 26.7K
• Activity: None in the last four months
• Engagement Rate: 0%
• Growth: -0.25% (-66 followers)
• Average Engagement: N/A
• Posting Habits: Irregular

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Steph Toms' Social Media Influence Summary

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Steph Toms’s Favikon Authority Score of 8,091 ranks her as a recognized figure in the beauty niche. She is ranked #259 in Makeup (United Kingdom) and within the Top 24% on Instagram in the UK. Her commitment to authenticity and creativity continues to set her apart in the competitive beauty industry.

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Content Strategy: Creativity and Authenticity

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Steph Toms’s content strategy focuses on providing value through expertise and relatability. Whether through detailed tutorials on YouTube or visually striking posts on Instagram, she ensures her audience receives both inspiration and education. Her ability to balance professional content with personal updates keeps her audience engaged. By expanding her presence on platforms like TikTok and exploring new avenues like newsletters and podcasts, Steph could further solidify her influence. Her commitment to staying true to herself and her audience makes her a standout creator in the beauty industry.

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Reachability and Partnerships

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Steph Toms’s reachability is classified as "easy," with an estimated sponsored post cost of $900. This makes her an accessible and affordable collaborator for brands in the beauty and lifestyle industries. Despite her modest pricing compared to some top-tier influencers, her niche expertise and dedicated following add significant value to any campaign. Her ability to authentically connect with her audience ensures a high return on investment for brands partnering with her.

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Steph’s multi-platform presence allows her to cater to diverse brand needs. Whether it’s detailed product reviews on YouTube, engaging visuals on Instagram, or potential TikTok collaborations, Steph offers flexibility for tailored campaigns. Her capacity to seamlessly integrate sponsored content into her organic posts makes her an attractive choice for brands seeking authentic endorsements.

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Her collaborations are carefully chosen to align with her values and audience interests. Steph works primarily with beauty and lifestyle brands, ensuring her partnerships feel natural and relevant to her followers. This thoughtful approach has earned her credibility and trust within her community, making her a reliable partner for effective marketing campaigns.

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To maximize her reach and engagement, Steph could focus on building long-term brand relationships. Establishing recurring partnerships would not only boost her credibility but also provide brands with sustained exposure. By leveraging her authenticity and niche expertise, Steph has the potential to solidify her reputation as a trusted voice in the beauty industry while delivering impactful results for her collaborators.

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Conclusion: A Beauty Icon in the Making

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Steph Toms’s journey as a makeup artist and content creator showcases her passion for beauty and authenticity. With a strong presence on YouTube and Instagram, she continues to inspire and educate her audience. Her creativity, resilience, and dedication ensure her lasting impact in the beauty world.

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