Top 20 Beauty Blogger in the US in 2025

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Here’s the list of the Top 20 Beauty Blogger in the US in 2025:

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‍20. Crystal Nicole

Crystal Nicole is a beauty, lifestyle, and fashion influencer based in Austin, TX. She transitioned from a civil engineering student to a full-time content creator, focusing on natural hair, skincare, and home decor. With a strong presence on TikTok and Instagram, she engages her audience through DIY projects, product reviews, and personal vlogs. Crystal promotes various brands, showcasing her expertise in beauty routines and home organization, while also sharing her journey of self-discovery and personal growth.

Authority Score : 8 735 pts

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19. Alexis Braun

Alexis Braun is a beauty and fashion content creator known for her engaging tutorials and product reviews on TikTok and Instagram. She collaborates with various beauty brands, showcasing makeup techniques and fashion styles. Her posts often feature detailed product lists, making her a go-to source for beauty enthusiasts. With a significant following, she effectively engages her audience through relatable content and personal insights into her beauty routine.

Authority Score : 8 753 pts

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18. Alexis Jacobo

Alexis Jacobo is a lifestyle content creator based in NYC, focusing on aesthetics, skincare, and daily routines. Her social media presence emphasizes a clean girl aesthetic, showcasing her morning routines, apartment decor, and personal experiences. She engages her audience with relatable content, often featuring ASMR elements and cozy vibes. Her posts frequently highlight brands and products, indicating potential partnerships in lifestyle and beauty sectors.

Authority Score : 8 852 pts

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17. Sydney Everhart

Sydney Everhart is a vibrant content creator known for her engaging TikTok videos focused on beauty, makeup routines, and relatable humor. She connects with her audience through personal anecdotes and lighthearted skits, often featuring her dog and friends. Her Instagram showcases her lifestyle and celebrations, emphasizing her fun and approachable personality. With a strong presence on TikTok and YouTube, she appeals to a young audience interested in beauty trends and relatable content.

Authority Score : 8 880 pts

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16. Rachel Huh

Rachel Huh is a vibrant content creator based in New York and Boston, known for her engaging TikTok and Instagram posts that focus on skincare, makeup routines, and lifestyle vlogs. She frequently shares her experiences with beauty products, personal updates, and cultural explorations, often incorporating humor and relatability. With a significant following, her content resonates particularly with young audiences interested in beauty and lifestyle trends.

Authority Score : 8 911 pts

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15. Lizzy Wong

Lizzy Wong is a beauty and lifestyle content creator known for her engaging makeup tutorials and fashion looks. Her TikTok and Instagram posts often feature 'Get Ready With Me' (GRWM) videos, showcasing her makeup routines and outfit choices, particularly for special occasions. She emphasizes Asian hairstyles and cultural attire, reflecting her heritage. Lizzy collaborates with beauty brands, sharing product recommendations and personal experiences, while maintaining a light-hearted and relatable approach to her content.

Authority Score : 8 920 pts 

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14. Loren Asad

Loren Asad is a Muslim beauty enthusiast sharing her life experiences and beauty tips on TikTok. Her content features travel vlogs, beauty product reviews, and lifestyle updates, often highlighting her adventures in Paris and Las Vegas. With a focus on beauty and personal style, she engages her audience through relatable and visually appealing posts, showcasing various beauty products and techniques. Loren's presence is marked by a vibrant and youthful aesthetic, appealing to a diverse audience interested in beauty and lifestyle.

Authority Score : 8 929 pts

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13. Thyri Frazier

Thyri Frazier is a vibrant makeup model and lifestyle content creator known for her engaging presence on TikTok and Instagram. She shares beauty tips, personal anecdotes, and humorous takes on life as a big sister. Her content often revolves around makeup tutorials, skincare advice, and relatable sisterly advice, appealing to a young audience interested in beauty and lifestyle. With a focus on inclusivity and fun, she connects with her followers through lighthearted and entertaining posts.

Authority Score : 8 934 pts 

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12. Ella G | EllaGLife

Ella G is a prominent ballet dancer and content creator with a significant following on YouTube and TikTok. She shares engaging content focused on beauty, ballet, and lifestyle, including makeup tutorials, vlogs, and personal stories. With over 1.2 million subscribers on YouTube, her videos often feature collaborations and product reviews, showcasing her vibrant personality and connection with her audience, whom she affectionately refers to as 'BESTIES'.

Authority Score : 9 009 pts 

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11. Abbey Yung

Abbey Yung is a certified trichologist specializing in hair and beauty, with a significant following on TikTok (1.7M) and YouTube (600k). She shares her expertise through the 'Abbey Yung Method', focusing on personalized hair care routines and product recommendations. Her content often addresses common hair myths and promotes a variety of products across price points, emphasizing the importance of scalp health and hair damage prevention.

Authority Score : 9 093 pts

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10. Laura Lee

Laura Lee is a prominent beauty influencer and entrepreneur based in Los Angeles. She is the founder of Laura Lee Los Angeles and MinimLA, showcasing her expertise in makeup tutorials, beauty reviews, and lifestyle content across platforms like YouTube and Instagram. Laura co-hosts the podcast Fool Coverage, where she shares insights and engages with her audience. Her content often combines humor with beauty, making her relatable. She actively supports community rebuilding efforts and promotes her brands through discount codes and collaborations.

Authority Score : 9 099 pts

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09. AlyForLife

Aly is a vibrant content creator known for her engaging 'Get Ready With Me' (GRWM) videos featuring her cat, Jasper. With a strong presence on TikTok and Instagram, she emphasizes self-expression and fun in her content, often showcasing fashion hauls and makeup tutorials. Her posts resonate with a youthful audience, celebrating individuality and creativity. Aly's content frequently includes playful interactions with her pet, making her relatable and entertaining.

Authority Score : 9 137 pts

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08. Monica Ravichandran

Monica Ravichandran is a beauty content creator based in Los Angeles, specializing in makeup tutorials and product reviews tailored for brown skin. Her content focuses on honest reviews, color theory, and makeup tips that cater specifically to individuals with darker skin tones. She actively engages with her audience through various platforms, promoting inclusivity in beauty standards and advocating for products that work for diverse skin types.

Authority Score : 9 138 pts

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07. Nicole Sahebi

Nicole Sahebi is a Persian beauty and lifestyle influencer based in Los Angeles, known for her engaging content on TikTok and Instagram. She shares fashion, beauty tips, and personal experiences, often collaborating with brands like Drunk Elephant and Clinique. With a significant following, her posts reflect a vibrant lifestyle, showcasing makeup tutorials, fashion hauls, and event appearances. Nicole's content resonates with a young audience interested in beauty trends and lifestyle inspiration.

Authority Score : 9 160 pts

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06. Kayli Boyle

Kayli Boyle is a beauty and lifestyle content creator known for her engaging posts on haircare, nails, and personal growth. She shares tutorials, product recommendations, and personal experiences across platforms like TikTok and YouTube. Her content often revolves around hair transformations, DIY nail art, and beauty routines, appealing to a young audience interested in self-care and beauty tips. Kayli promotes her own nail inspiration account and emphasizes her journey in beauty and self-improvement.

Authority Score : 9 204 pts

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05. Sydney Morgan

Sydney Morgan is a vibrant content creator known for her engaging and entertaining videos across platforms like YouTube and TikTok. With a focus on beauty, makeup challenges, and lifestyle content, she has amassed a significant following, showcasing her fun personality and creativity. Her posts often feature product reviews, tutorials, and humorous takes on beauty trends, appealing to a young audience interested in makeup and self-expression.

Authority Score : 9 226 pts

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04. Jackie Aina

Jackie Aina is a prominent beauty influencer and co-founder of FORVR Mood, a brand available at Sephora. Based in Los Angeles, she focuses on changing beauty standards and advocating for inclusivity in the beauty industry. Her content spans makeup tutorials, self-care routines, and discussions on individuality, particularly within the Black community. Aina actively engages with her audience through various platforms, promoting empowerment and representation in beauty.

Authority Score : 9 230 pts

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03. Jayda Cheaves

Jayda Wayda is a prominent TikTok creator known for her engaging and vibrant content, often featuring beauty tips, lifestyle insights, and personal anecdotes. She promotes her beauty brand, Jayda Cheaves Beauty, and shares her journey in fitness and self-improvement. Her posts resonate with a youthful audience, showcasing a blend of humor and authenticity, while also emphasizing the importance of self-love and confidence.

Authority Score : 9 248 pts

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02. Itati A. Lopez

Itati A. Lopez is a prominent social media personality and CEO of Viyant Beauty, known for her engaging TikTok and Instagram content. She shares personal insights, beauty tips, and lifestyle updates, often featuring her wedding and daily life. Itati hosts a podcast titled 'Suelta La Lengua Con Itati,' where she discusses various topics with a light-hearted approach. Her posts reflect a strong connection with her audience, showcasing giveaways and collaborations with brands, particularly in the beauty and lifestyle sectors.

Authority Score : 9 551 pts

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01. Huda Kattan

Huda Kattan is the Founder & Co-CEO of Huda Beauty, recognized as the #1 Beauty Influencer on Instagram. Her social media presence highlights her entrepreneurial journey, brand achievements, and collaborations within the beauty industry. Kattan shares insights on beauty trends, product launches, and her team's efforts, showcasing a strong connection with her audience through engaging content.

Authority Score : 9 677 pts

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