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Here’s the list of the Top 20 Beauty Bloggers in the US in 2026:

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20. Thyri Frazier

Thyri Frazier is a vibrant makeup model and lifestyle content creator known for her engaging presence on TikTok and Instagram. She shares beauty tips, personal anecdotes, and humorous takes on life as a big sister. Her content often revolves around makeup tutorials, skincare advice, and relatable sisterly advice, appealing to a young audience interested in beauty and lifestyle. With a focus on inclusivity and fun, she connects with her followers through lighthearted and entertaining posts.

Favikon Authority Score : 8 915 pts 

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19. Morgan Cohen

Morgan Cohen is a vibrant social media creator known for her engaging TikTok and Instagram content. She shares a mix of lifestyle, fashion, and personal anecdotes, often featuring brands like Garage Clothing. Her posts resonate with a youthful audience, showcasing her unique style and experiences in NYC. With a strong emphasis on relatable moments and humor, she connects well with her followers, making her a notable figure in the lifestyle influencer space.

Favikon Authority Score : 8 936 pts 

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18. Caroline Ricke

Caroline Ricke is a multilingual content creator known for her engaging presence across TikTok, Instagram, and YouTube. She shares personal anecdotes, fashion insights, and lifestyle content, often highlighting her experiences in different cultures. With a strong focus on self-expression and body positivity, she connects with her audience through relatable humor and candid moments. Caroline also promotes various brands, showcasing her collaborations with companies like Samsung and Dove.

Favikon Authority Score : 8 938 pts 

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17. Sydney Morgan

Sydney Morgan is a vibrant content creator known for her engaging and entertaining videos across platforms like YouTube and TikTok. With a focus on beauty, makeup challenges, and lifestyle content, she has amassed a significant following, showcasing her fun personality and creativity. Her posts often feature product reviews, tutorials, and humorous takes on beauty trends, appealing to a young audience interested in makeup and self-expression.

Favikon Authority Score : 8 946 pts 

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16. Sydney Everhart

Sydney Everhart is a vibrant content creator known for her engaging TikTok videos focused on beauty, makeup routines, and relatable humor. She connects with her audience through personal anecdotes and lighthearted skits, often featuring her dog and friends. Her Instagram showcases her lifestyle and celebrations, emphasizing her fun and approachable personality. With a strong presence on TikTok and YouTube, she appeals to a young audience interested in beauty trends and relatable content.

Favikon Authority Score : 8 952 pts 

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15. Sara Khorashi

Sara Khorashi is a prominent social media personality and entrepreneur, known for her engaging content on TikTok and Instagram. As the owner of Believe in Hair, she shares insights on hair products, personal experiences, and lifestyle tips, amassing a significant following. Her posts often highlight collaborations, product promotions, and personal anecdotes, resonating with a diverse audience interested in beauty and self-expression.

Favikon Authority Score : 8 955 pts 

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14. Kensington Tillo

Kensington Tillo is a beauty and lifestyle content creator known for her engaging TikTok and Instagram posts. She shares makeup tutorials, fashion inspiration, and personal anecdotes, often collaborating with beauty brands like Dior and Tatcha. Her content resonates with a youthful audience, showcasing a blend of glam and relatable moments. Kensington actively engages with her followers, offering glimpses into her life and beauty routines, while also addressing social issues like the impact of wildfires.

Favikon Authority Score : 8 963 pts 

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13. Addi Shaw

Addi Shaw is a prominent social media personality based in Fort Worth, TX, known for her engaging TikTok content, which includes personal anecdotes, beauty product promotions, and lifestyle snippets. As the owner of Hey Hottie Cosmetics, she frequently showcases her brand's products and interacts with her audience through relatable and fun posts. Her content often features collaborations with friends and highlights her experiences in the beauty industry, making her a relatable figure for young audiences interested in cosmetics and lifestyle.

Favikon Authority Score : 9 006 pts 

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12. Tatyana Lafata

Tatyana Lafata is a Brazilian beauty guru and content creator known for her engaging beauty tutorials and lifestyle insights. She hosts 'The Beauty Room' podcast and shares her expertise on platforms like TikTok and Instagram, where she connects with her audience through relatable content and personal experiences. Tatyana emphasizes self-love, beauty routines, and wellness, making her a trusted figure in the beauty community.

Favikon Authority Score : 9 051 pts 

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11. Brooke Ashley Hall

Brooke Ashley Hall is a prominent content creator known for her engaging family-oriented vlogs and lifestyle content. Her social media presence emphasizes beauty, aesthetics, and family life, often featuring playful and suspenseful themes. As part of 'The Beverly Halls,' she shares relatable moments and DIY projects, appealing to a broad audience interested in family dynamics and lifestyle tips. Her content is characterized by a blend of humor and creativity, making her a favorite among viewers seeking light-hearted entertainment.

Favikon Authority Score : 9 097 pts

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10. Laura Lee

Laura Lee is a prominent beauty influencer and entrepreneur based in Los Angeles. She is the founder of Laura Lee Los Angeles and MinimLA, showcasing her expertise in makeup tutorials, beauty reviews, and lifestyle content across platforms like YouTube and Instagram. Laura co-hosts the podcast Fool Coverage, where she shares insights and engages with her audience. Her content often combines humor with beauty, making her relatable. She actively supports community rebuilding efforts and promotes her brands through discount codes and collaborations.

Favikon Authority Score : 9 090 pts 

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09. Abbey Yung

Abbey Yung is a certified trichologist specializing in hair and beauty, with a significant following on TikTok (1.7M) and YouTube (600k). She shares her expertise through the 'Abbey Yung Method', focusing on personalized hair care routines and product recommendations. Her content often addresses common hair myths and promotes a variety of products across price points, emphasizing the importance of scalp health and hair damage prevention.

Favikon Authority Score : 9 097 pts 

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08. Jackie Aina

Jackie Aina is a prominent beauty influencer and co-founder of FORVR Mood, a brand available at Sephora. Based in Los Angeles, she focuses on changing beauty standards and advocating for inclusivity in the beauty industry. Her content spans makeup tutorials, self-care routines, and discussions on individuality, particularly within the Black community. Aina actively engages with her audience through various platforms, promoting empowerment and representation in beauty.

Favikon Authority Score : 9 246 pts 

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07. AlyForLife

Aly is a vibrant content creator known for her engaging 'Get Ready With Me' (GRWM) videos featuring her cat, Jasper. With a strong presence on TikTok and Instagram, she emphasizes self-expression and fun in her content, often showcasing fashion hauls and makeup tutorials. Her posts resonate with a youthful audience, celebrating individuality and creativity. Aly's content frequently includes playful interactions with her pet, making her relatable and entertaining.

Favikon Authority Score : 9 304 pts 

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06. Jayda Wayda

Jayda Wayda is a prominent TikTok creator known for her engaging and vibrant content, often featuring beauty tips, lifestyle insights, and personal anecdotes. She promotes her beauty brand, Jayda Cheaves Beauty, and shares her journey in fitness and self-improvement. Her posts resonate with a youthful audience, showcasing a blend of humor and authenticity, while also emphasizing the importance of self-love and confidence.

Favikon Authority Score : 9 324 pts

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05. Dakota Latalladi

Dakota Latalladi is a Puerto Rican content creator based in Florida, known for her engaging DIY and beauty tutorials, particularly focusing on curly hair routines and nail art. Her social media presence showcases a vibrant personality, often sharing personal moments and cultural references, especially related to Puerto Rican identity. With a significant following on TikTok and Instagram, she combines humor and creativity in her posts, appealing to a youthful audience interested in beauty and lifestyle content.

Favikon Authority Score : 9 366 pts 

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04. Erika Titus

Erika is a vibrant social media personality known for her engaging TikTok and Instagram content, often featuring personal anecdotes, beauty tips, and lifestyle updates. She actively interacts with her audience, sharing moments from her life and promoting brands like Innisfree and HapaKristin. Erika's posts reflect a playful and relatable style, often incorporating humor and personal reflections. She also hosts meet-and-greet events, fostering a strong connection with her followers.

Favikon Authority Score : 9 379 pts 

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03. Itati A. Lopez

Itati A. Lopez is a prominent social media personality and CEO of Viyant Beauty, known for her engaging TikTok and Instagram content. She shares personal insights, beauty tips, and lifestyle updates, often featuring her wedding and daily life. Itati hosts a podcast titled 'Suelta La Lengua Con Itati,' where she discusses various topics with a light-hearted approach. Her posts reflect a strong connection with her audience, showcasing giveaways and collaborations with brands, particularly in the beauty and lifestyle sectors.

Favikon Authority Score : 9 402 pts 

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02. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Favikon Authority Score : 9 444 pts

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01. Samara Boulter

Samara Boulter is a vibrant social media personality known for her engaging TikTok and Instagram content, where she showcases her unique style as a 'pink diva mermaid queen.' With a significant following, she shares beauty tips, personal moments, and collaborations with brands, particularly in the beauty industry. Her posts often highlight her close friendships and playful personality, making her a relatable figure among her audience.

Favikon Authority Score : 9 485 pts 

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Also See 👀
‍🏆 TOP 20 VEGAN INFLUENCERS IN THE US IN 2026
‍🏆 TOP 200 BEAUTY BLOGGERS IN THE US
‍HOW DOES FAVIKON RANK INFLUENCERS?