Top 20 Cleaning Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Cleaning Influencers in 2025: 

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20. Önder Tepe

Önder Tepe is a home decor and cleaning enthusiast, sharing tips and routines for maintaining a tidy living space. His content focuses on home organization, cleaning hacks, and DIY projects, often featuring personal anecdotes and engaging storytelling. He actively collaborates with brands related to home products and cleaning supplies, showcasing innovative solutions for everyday tasks. His posts reflect a passion for creating a comfortable and aesthetically pleasing home environment, appealing to a broad audience interested in lifestyle and home improvement.

Favikon Authority Score : 8 926 pts

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19. Vanesa Amaro

Vanesa Amaro is a cleaning expert and lifestyle influencer known as the 'queen of cleaning.' With over 5 million followers on TikTok, she shares practical cleaning tips, hacks, and product recommendations, often featuring brands like Clorox and Scrub Daddy. Her content is primarily in Spanish and English, appealing to a diverse audience. Based in Austin, Texas, she emphasizes the importance of cleanliness and organization in daily life, engaging her followers with relatable advice and personal anecdotes.

Favikon Authority Score : 8 931 pts

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18. Anna Louisa

Anna Louisa is a UK-based content creator specializing in home cleaning and organization. She shares practical cleaning tips, hacks, and motivational content aimed at helping her audience manage household chores efficiently. As the author of 'The 5 Minute Clean Routine', she provides insights into creating personalized cleaning routines. Her social media presence includes engaging videos and posts that resonate with busy individuals, particularly parents, seeking to simplify their cleaning tasks.

Favikon Authority Score : 8 947 pts

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17. Roo

Roo is a cleaning and lifestyle content creator, known for her engaging posts about home organization, cleaning routines, and personal life updates. As an ambassador for Cleanipedia, she shares practical cleaning tips and promotes her book, 'Getting Sh*t Done', which offers insights into managing daily chaos. Her content often features her journey into motherhood, homeownership, and personal anecdotes, resonating with a community interested in family life and home care.

Favikon Authority Score : 8 983 pts

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16. Brenda Haines

Brenda Haines is a professional organizer and author based in Argentina, specializing in home organization and cleanliness. She shares practical tips and ideas for maintaining an orderly living space through her social media platforms. Her content includes advice on decluttering, organizing various areas of the home, and promoting her books, 'Tu Espacio Organizado' and 'Los 100 mandamientos del orden y la limpieza'. Brenda also runs a shop offering organizational products and conducts workshops.

Favikon Authority Score : 8 992 pts

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15. Eva Ortega

Eva Ortega is a cleaning and organizing expert, sharing content focused on home cleaning, organization tips, and product reviews. With a significant following on TikTok and Instagram, she engages her audience through ASMR-style videos that showcase cleaning routines and product demonstrations. Her posts often include affiliate links to cleaning products and home decor items, reflecting a strong emphasis on practical home management and aesthetic appeal.

Favikon Authority Score : 9 021 pts

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14. Rhuan Félix

Rhuan Félix is a pool maintenance expert from Juiz de Fora, Brazil, sharing practical tips and product recommendations for pool cleaning and maintenance. His content primarily focuses on effective methods for treating green pools and maintaining water quality, often featuring products from Montreal Piscinas. With a strong presence on YouTube and Instagram, he engages his audience with satisfying cleaning videos and relatable content about pool care.

Favikon Authority Score : 9 024 pts

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13. Brogan

Brogan, known as 'Not the Worst Cleaner', has a significant social media presence focused on cleaning and mental health. With a background in psychology, she emphasizes the connection between cleaning and mental well-being, offering free cleaning services to those in need. Her content showcases extreme cleaning transformations, often highlighting the emotional impact of her work on clients. She collaborates with brands like Scrub Daddy, promoting products while advocating for mental health awareness.

Favikon Authority Score : 9 069 pts

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12. Gastón Williams

Gastón Williams is a prominent content creator focused on home organization, cleaning tips, and DIY projects. With a significant following on TikTok and Instagram, he shares practical advice for maintaining a clean and organized home, often using humor and relatable anecdotes. His content includes hacks for cleaning various household items and appliances, as well as tips for efficient home management. He engages his audience with interactive posts, encouraging them to share their experiences and suggestions.

Favikon Authority Score : 9 163 pts

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11. Rosanna Gray

Rosanna Gray is a lifestyle content creator focused on cleaning, organizing, and home restocking. Her social media presence features ASMR-style videos showcasing aesthetically pleasing home organization tips and meal prep ideas. With a strong engagement on TikTok and Instagram, she connects with her audience through relatable content and practical advice, often collaborating with brands for product promotions. Her posts emphasize a cozy, organized home environment, appealing to followers interested in lifestyle improvement.

Favikon Authority Score : 9 168 pts

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10. Judith J Kombe

Judith J Kombe is a Canadian mother who shares her experiences of parenting, self-care, and home organization on Instagram. Her posts often reflect her gratitude towards family and life, showcasing moments with her children and her cleaning routines. She engages her audience with relatable content about motherhood and offers insights into her daily life, including product promotions related to home cleaning.

Favikon Authority Score : 9 211 pts

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9. Sihame

Sihame is a lifestyle content creator focused on home improvement, cleaning, and organization. She shares innovative cleaning techniques, DIY solutions, and product reviews across platforms like TikTok and Instagram, where she has a significant following. Her content often features family-oriented themes, including motherhood and practical tips for maintaining a tidy home. Sihame engages her audience with relatable experiences and promotes various cleaning products through collaborations.

Favikon Authority Score : 9 218 pts

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8. Aurikatariina

Aurikatariina, known as the 'World's Best Cleaner', specializes in free home cleaning services, sharing cleaning tips and hacks across platforms. Her content focuses on deep cleaning transformations, often featuring before-and-after visuals. She collaborates with brands like Sinicleaning and Scrub Daddy, promoting cleaning products and services. Her posts emphasize acts of kindness and community support, showcasing her passion for helping families in need.

Favikon Authority Score : 9 224 pts

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7. Catherine Benson

Catherine Benson, known as Cat Ben, focuses on cleaning, organization, and lifestyle content across social media platforms. As an O-Cedar #CleanSquad Ambassador, she shares practical tips and product recommendations, particularly for busy moms. Her TikTok posts often feature ASMR elements, showcasing home organization and cleaning routines that resonate with her audience. She promotes various products through affiliate links and partnerships, emphasizing a relatable and engaging approach to home management.

Favikon Authority Score : 9 247 pts

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6. ThePoolGuy

ThePoolGuy is a pool cleaning expert and content creator, sharing engaging videos related to pool maintenance, cleaning tips, and transformations. He promotes Aiper pool cleaning products and has a strong presence on TikTok and YouTube, where he showcases his work and encourages audience interaction. His content often features satisfying visuals of pool cleaning processes and renovations, appealing to homeowners and pool enthusiasts.

Favikon Authority Score : 9 249 pts

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5. Guilherme Gomes

Guilherme Gomes, known as 'Diárias do Gui', is a Brazilian influencer focused on cleaning and home transformation. He shares impactful stories of families in need, often highlighting cases of hoarding and precarious living conditions. His content resonates with a large audience, garnering millions of views across platforms. Through his work, he aims to inspire and support those facing challenging situations, creating a community around cleaning and organization.

Favikon Authority Score : 9 266 pts

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4. Bea Elton

Bea Elton is a content creator focused on deep cleaning and transformation videos. She offers free cleaning services to those in need, often tackling challenging environments like cockroach-infested kitchens and moldy bathrooms. Her content emphasizes mental health and community support, frequently collaborating with brands like Scrub Daddy UK. Bea's social media presence is characterized by her commitment to helping others and her engaging cleaning transformations.

Favikon Authority Score : 9 323 pts

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3. SB Mowing

SB Mowing is dedicated to community service through lawn care, offering free mowing services to those in need, including busy families, the elderly, and veterans. The creator shares transformative lawn care videos on platforms like TikTok and YouTube, showcasing the impact of their work. With a focus on helping others, SB Mowing engages a large audience through relatable content and community-driven initiatives.

Favikon Authority Score : 9 383 pts

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2. Rochelle N. Stewart

Rochelle N. Stewart, known as Niki, is a dedicated mom and homemaker who shares her passion for cooking, cleaning, and organization on platforms like TikTok and Instagram. Her content focuses on self-care, home organization, and practical tips for busy mothers, often featuring Costco hauls and meal prep ideas. With a strong presence in the 'CleanTok' community, she engages her audience through relatable content and motivational messages, emphasizing the importance of self-care and home management.

Favikon Authority Score : 9 433 pts

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1. Clean Girl

The Clean Girl is a cleaning enthusiast known for her unique content focused on cleaning abandoned graves and other unusual cleaning tasks. She promotes her Magic Foam cleaner through engaging videos across platforms like TikTok and YouTube, where she showcases her cleaning adventures and random acts of kindness. Her content resonates with a wide audience, emphasizing positivity and community service.

Favikon Authority Score : 9 567 pts

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🔎 See the Top 200 Cleaning Influencers 

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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