Top 20 HR Influencers in Brazil on Social Media in 2025
Brazil is a hub for HR leadership, with top experts shaping workplace culture and talent strategies. Discover the top 20 HR influencers on social media in 2025, driving innovation and excellence in human resources.
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Here’s the list of the Top 20 HR Influencers in Brazil on Social Media in 2025:
20. Catia Porto
Catia Porto is a seasoned Global Human Resources Executive with over 25 years of experience in leading high-performance teams across Fortune 500 companies. Currently serving as Vice President of Human Resources at Vale, she is passionate about leadership development, having trained over 3,000 professionals. Catia has dual nationality (Brazilian and British) and has lived in multiple countries. She actively promotes women's empowerment in the workplace through her initiatives, including the ELLA program, which supports female professionals.
Favikon Authority Score: 8 017 pts
19. Ivana Souza
Ivana Souza is a seasoned HR specialist focusing on people management and organizational development. She offers consulting services through her company, GT2RH, helping leaders and HR professionals achieve results by implementing strategic HR practices. Ivana is passionate about empowering HR professionals to transition from operational roles to strategic positions, emphasizing the importance of effective communication and leadership in achieving organizational goals.
Favikon Authority Score: 8 138 pts
18. Debora Boscolo
Debora Boscolo is an HR Influencer and Education Consultant with over 20 years of professional experience in administrative, financial, projects, and human resources. She has worked in various sectors such as investment banking, construction, retail, industry, e-commerce, cosmetics, auditing, consulting, international trade, and textiles. Debora has been recognized as one of the 'TOP 100 Influencers in HR on LinkedIn' for her dedication to people. She is passionate about people and education, particularly in the field of Neuroeducation. Her mission is to help people understand how childhood brain development is affected by education and provide them with tools and skills to create a healthy environment for emotional, cognitive, and social growth. Debora is committed to helping companies, schools, and families become socially responsible, improving the quality of life for their employees, educators, and family members. She offers solutions for managing stress and family conflicts through lectures, workshops, and training. Debora is a professional who prioritizes integrity and care when making decisions involving human beings. She is always open to new insights, perspectives, and teachings, and believes in the importance of continuous learning. Contact Debora through email or Instagram for more information.
Favikon Authority Score: 8 061 pts
17. Adriano Lima
Adriano Lima is a seasoned HR professional with over 30 years of experience, currently serving as Global CHRO at Minerva Foods. He is a LinkedIn Creator and HR Influencer, sharing insights on leadership, people management, and mental health. His posts emphasize the importance of empathetic leadership and creating supportive work environments. Adriano is passionate about transforming managers into inspiring leaders and actively engages with a large audience across multiple social media platforms.
Favikon Authority Score: 8 086 pts
16. Cecília Novaes
Cecília Novaes is a Talent Acquisition Specialist at Santander Brasil, focusing on recruitment and selection in the retail sector. With a background in Psychology and Human Resources, she emphasizes creating value and connecting people to opportunities. Her LinkedIn presence showcases her commitment to professional development, sharing insights on recruitment processes and the importance of resilience in job searching. She actively engages with her audience through motivational posts and updates about her career journey.
Favikon Authority Score: 8 184 pts
15. Danielly Wendy Fantin Vernil
Danielly Wendy Fantin Vernil is a strategic HR supervisor focused on talent acquisition, training, and development. She emphasizes the importance of humanizing recruitment processes and fostering a supportive work environment. Her posts advocate for simplifying hiring procedures and valuing candidates beyond their resumes. With a strong presence on LinkedIn, she engages with a community interested in career development and human resources, sharing insights and personal experiences to inspire others in the field.
Favikon Authority Score: 8 241 pts
14. Patricia Pessoa Pousa
Patricia Pessoa Pousa is an executive and PhD specializing in workplace mental health. She serves as a Senior HR Operations Manager, focusing on people management, leadership development, and change management. Her social media presence emphasizes mentorship, employee engagement, and the importance of a supportive work environment. She shares insights on career growth, recognition, and the psychological aspects of work, advocating for humanized leadership and mental well-being in organizations.
Favikon Authority Score: 8 264 pts
13. Richard Heiras
Richard Heiras is a leadership and HR specialist with over 25 years of experience in the technology sector. He focuses on humanized leadership, emotional intelligence, and team management. As a speaker and top influencer in HR, he emphasizes the importance of personal development and effective communication in the workplace. His content often addresses the challenges of toxic leadership and promotes a collaborative work environment. He is recognized for his contributions to leadership training and has a significant presence on LinkedIn.
Favikon Authority Score: 8 292 pts
12. Raquel de Oliveira Amaral
Raquel de Oliveira Amaral is a career transition specialist and headhunter with over 25 years of experience in HR, sales, and marketing. She has helped more than 10,000 clients find new job opportunities and is recognized as one of the top influencers in HR in Brazil. Raquel focuses on empowering professionals to improve their career prospects through personalized resume and LinkedIn profile optimization, interview preparation, and executive coaching. Her mission is to inspire individuals to seek fulfilling careers and better working conditions.
Favikon Authority Score: 8 293 pts
11. Juliana Asperti
Juliana Asperti is an HR influencer and mentor specializing in professional transitions and personal branding. With over 10 years in HR, she focuses on empowering individuals to find purpose in their work. Her social media content emphasizes practical career advice, mental health, and the realities of the corporate world, often challenging traditional hiring practices. She has transformed over 1,000 careers globally, advocating for a more humane approach to recruitment and employee management.
Favikon Authority Score: 8 354 pts
10. Denise Brasil
Denise Brasil is a seasoned HR consultant and educator with over 20 years of experience in human resources, specializing in compensation and benefits and career development. She is a Top Voice on LinkedIn, recognized for her insights on leadership and employee engagement. Denise actively mentors professionals and collaborates with various companies to enhance workplace culture and employee satisfaction. Her content focuses on career growth, organizational development, and the importance of supportive leadership.
Favikon Authority Score: 8 387 pts
9. Andréa Greco
Andréa Greco is a prominent HR influencer and international speaker with over 470k followers on LinkedIn. She specializes in human resources, recruitment, and career coaching, emphasizing a humanized approach to HR processes. With 17 years of experience, she offers workshops, courses, and consulting services. Andréa is also an author and has received multiple awards for her influence in HR. Her content focuses on empowering women, career development, and effective recruitment strategies.
Favikon Authority Score: 8 420 pts
8. Eliete Oliveira
Eliete Oliveira is a seasoned HR professional with over 25 years of experience in recruitment, training, and career development. She specializes in mentoring for interviews, LinkedIn consulting, and talent assessment. Her content focuses on career advice, workplace diversity, and mental health, often addressing gender issues and ageism in the corporate world. Eliete actively engages her audience through insightful posts and videos, promoting self-awareness and professional growth.
Favikon Authority Score: 8 443 pts
7. Ricardo Basaglia
Ricardo Basaglia, CEO of Michael Page Brazil, the largest recruitment company in Latin America. He is a prominent headhunter and career mentor with over 20 years of experience in recruiting leaders. He shares insights on leadership, career development, and personal growth through various platforms, including columns in major publications and a podcast. His content focuses on empowering professionals to reach their potential and navigate their careers effectively, making him a key figure in the Brazilian recruitment landscape.
Favikon Authority Score: 8 458 pts
6. Ester Morgan
Ester Morgan is a headhunter and speaker specializing in retail and luxury markets. She is recognized as a top HR influencer in Brazil and founded Excelência RH, the first HR consultancy focused on luxury retail. Her content emphasizes the importance of age diversity in the workplace, advocating for the hiring of professionals over 50. She shares insights on recruitment, career development, and the challenges faced by older workers, aiming to inspire and educate her audience on these critical issues.
Favikon Authority Score: 8 475 pts
5. William Moreira
William Moreira is a prominent CEO and headhunter with over 600K followers on LinkedIn. He specializes in recruitment, career mentoring, and traffic management on LinkedIn, focusing on brand promotion and influencer marketing. Recognized as a top HR influencer in Brazil, he has a strong background in public administration and human resources, with over 15 years of experience. His content often reflects on workplace dynamics, remote work, and professional development, providing valuable insights and resources for job seekers and professionals.
Favikon Authority Score: 8 539 pts
4. Barbara Maria Pereira
Barbara Maria Pereira is a career mentor and professional relocation specialist with over 10 years of experience in human resources. She focuses on recruitment, selection, and career development, offering services for both individuals and companies. Barbara is recognized as a top career coach and influencer on LinkedIn, emphasizing the importance of mindset transformation and personal value in the job market. Her posts often provide productivity tips, career advice, and motivational insights, fostering a supportive community for professionals.
Favikon Authority Score: 8 580 pts
3. Léo Kaufmann
CEO e Curador do RH Summit, Léo Kaufmann é reconhecido como uma das principais vozes no LinkedIn. Utiliza o humor como ferramenta para provocar reflexões e fomentar discussões sobre liderança, cultura corporativa e diversidade. Com uma trajetória que passa pelo Exército Brasileiro e contact centers, desenvolveu uma visão única sobre dinâmicas de trabalho e gestão de pessoas. Defensor ativo da inclusão no ambiente corporativo, amplia esse debate por meio do LinkedIn, Instagram e TikTok, engajando sua audiência e gerando impacto. Léo também foi reconhecido como a 6ª pessoa LGBT+ mais seguida no LinkedIn Brasil e está entre os 20 principais influenciadores de RH do Prêmio iBest.
Favikon Authority Score: 8 665 pts
2. Aline Sousa
Aline Sousa is a prominent figure in the field of Human Resources and career development, recognized as a LinkedIn Top Voice with over 650,000 followers. She is a professor, speaker, and co-author of a significant work on Human Resources. Aline is dedicated to promoting fair and transparent organizational practices, emphasizing the importance of leadership and employee engagement. She is also involved in consultancy and training, focusing on personal branding and recruitment marketing.
Favikon Authority Score: 8 696 pts
1. Eduardo Felix
Eduardo Felix is a top HR influencer in Brazil and Latin America, specializing in talent acquisition and career development. He is the author of 'Atrair, Recrutar e Selecionar' and a mentor and trainer in strategic human resources management. His social media presence focuses on employee experience, mental health in the workplace, and leadership development. Eduardo advocates for transparent HR practices and emphasizes the importance of personal and professional growth.
Favikon Authority Score: 8 888 pts
View the full top 200 ranking here:
🏆 Top 20 HR Influencers in Brazil on Social Media
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