Top 20 SEO Experts in the US on Social Media in 2025

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Here’s the list of the Top 20 SEO Experts in the US on Social Media in 2025:

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20. Alex Groberman

Alex Groberman is a seasoned SEO and social media strategist, founder of Alex Groberman Labs, with a proven track record of generating over $1 million in annual profit from his own projects and driving $20 million in revenue for clients across various industries. His expertise includes technical SEO, content optimization, and social media marketing, focusing on measurable results and transparency. He shares actionable insights on leveraging social media algorithms to enhance online presence and revenue growth.

Favikon Authority Score: 6 249 pts

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19. Nick LeRoy

Nick LeRoy is a freelance SEO consultant based in St. Paul, Minnesota, specializing in SEO strategy, technical SEO, and editorial strategy. He is the owner of SEOjobs.com, a job board dedicated to connecting SEO professionals with employers. Nick also authors the #SEOForLunch newsletter, sharing insights and updates on the SEO industry. His content focuses on practical advice for freelancers, industry trends, and the importance of effective communication in SEO.

Favikon Authority Score: 6 275 pts

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18. Sam Sami

Sam Sami is a seasoned SEO specialist and founder of multiple digital marketing ventures, including Brandclickx. With over 4 years of experience, he has successfully collaborated with more than 68+ international brands, focusing on strategic content creation and optimization. His posts emphasize the importance of technical SEO, user experience, and effective keyword strategies, aiming to empower businesses to enhance their online visibility and drive sustainable growth. Sam is dedicated to sharing actionable insights and fostering community engagement.

Favikon Authority Score: 6 646 pts

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17. Jason Hennessey

Jason Hennessey is a prominent entrepreneur and SEO expert, known for his deep understanding of the Google algorithm and search marketing. He is the CEO of Hennessey Digital, a company that has grown significantly under his leadership. Jason is also an author, speaker, and podcast host, sharing insights on SEO and digital marketing. His work focuses on legal industry marketing, and he is a regular contributor to major publications. He supports education and empowerment in digital marketing.

Favikon Authority Score: 6 708 pts

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16. Steven Schneider

Steven Schneider is the CEO and co-founder of TrioSEO, specializing in ROI-focused SEO strategies for B2B brands. He emphasizes creating high-intent organic traffic through human-written content, offering free audits and detailed SEO checklists. His posts often include practical SEO tips, keyword research strategies, and insights into content optimization, aimed at helping SaaS and B2B companies enhance their online presence. Steven's expertise is evident in his analytical approach to SEO and digital marketing.

Favikon Authority Score: 6 711 pts

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15. Shane Barker

Shane Barker is a digital strategist and brand consultant with over two decades of experience in marketing. He is the founder of TraceFuse.ai, specializing in Amazon review management and e-commerce strategies. As a UCLA instructor and international speaker, he shares insights on influencer marketing, SEO, and content creation. His work has been featured in major publications, and he actively engages with his audience through informative posts and guides on digital marketing trends.

Favikon Authority Score: 6 729 pts

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14. Chris M. Walker

Chris M. Walker is the CEO and founder of Legiit, a unique B2B growth engine focused on empowering businesses through technology and skilled freelancers. He shares practical marketing strategies, entrepreneurial insights, and personal experiences to help others achieve business success. His content emphasizes actionable advice, community building, and a no-nonsense approach to digital marketing. Chris is dedicated to fostering a supportive ecosystem for freelancers and businesses alike, advocating for ethical practices in the industry.

Favikon Authority Score: 7 048 pts

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13. Glenn Gabe

Glenn Gabe is a seasoned digital marketing consultant specializing in SEO, SEM, and web analytics. He provides insights on Google algorithm updates and technical SEO through various platforms, including his blog and podcast. With over 27 years of experience, he has helped numerous companies enhance their organic search performance and recover from algorithm changes. Glenn is also a columnist for Search Engine Land and offers SEO training through workshops and bootcamps.

Favikon Authority Score: 7 275 pts

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12. Michael King

Michael King is a prominent marketing technologist and founder of iPullRank, specializing in SEO and generative AI. He is recognized as a thought leader, having driven over $4B in incremental revenue for Fortune 500 companies. As a keynote speaker and rapper, he has toured globally and is the author of an upcoming book on "The Science of SEO.” His social media presence reflects his expertise in digital marketing, AI, and search technologies, engaging with a community interested in innovative marketing strategies.

Favikon Authority Score: 7 375 pts

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11. Kevin Indig

Kevin Indig is a growth advisor with over a decade of experience in high-growth companies like Atlassian and Shopify. He specializes in SEO, content strategy, and market analysis, helping clients like Reddit and Dropbox optimize their growth strategies. Kevin shares insights on emerging technologies, AI, and the evolving landscape of digital marketing through his Growth Memo newsletter, which has garnered a significant following. His content focuses on actionable strategies for sustainable growth in competitive markets.

Favikon Authority Score: 7 391 pts

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10. Cyrus Shepard

Cyrus Shepard is an SEO consultant and founder of Zyppy SEO, specializing in helping businesses enhance their Google traffic through effective SEO strategies. With a background at Moz, he shares insights on SEO, marketing, and content creation across platforms like Twitter and LinkedIn. His posts often critique Google's algorithms and provide actionable tips for improving search visibility. He is also a speaker and author, contributing to various SEO publications and engaging with the online marketing community.

Favikon Authority Score: 7 539 pts

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9. Peter Rota

Peter Rota is an elite SEO specialist with a focus on technical SEO, helping businesses improve their online visibility and revenue. He shares insights on SEO strategies, audits, and tools, emphasizing a no-nonsense approach. His content often includes case studies showcasing significant traffic and sales increases for clients. Peter engages with the SEO community on LinkedIn, providing valuable tips and addressing common misconceptions in the industry. He is currently seeking consulting opportunities after recent layoffs.

Favikon Authority Score: 7 713 pts

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8. Ann Handley

Ann Handley is a digital marketing and content expert, recognized as a Wall Street Journal bestselling author. She serves as the Chief Content Officer at MarketingProfs, where she empowers marketers with practical skills. Her social media presence focuses on writing, content quality, and the impact of AI on marketing. Handley is a keynote speaker and has authored influential books like 'Everybody Writes.' She advocates for authentic engagement and the importance of empathy in content creation.

Favikon Authority Score: 7 917 pts

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7. Chris Dreyer

Chris Dreyer is the CEO and Founder of Rankings.io, specializing in SEO for personal injury law firms. He hosts the Personal Injury Mastermind podcast, where he shares insights on legal marketing and interviews industry leaders. An accomplished author, he has written books on niche marketing strategies. His social media presence focuses on helping law firms enhance their online visibility and client acquisition through effective marketing techniques.

Favikon Authority Score: 7 917 pts

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6. Barry Schwartz

Barry Schwartz is a prominent figure in search engine marketing and optimization, serving as the President of RustyBrick, Inc. He is known for his contributions to the SEO community through his work as an editor for Search Engine Roundtable and Search Engine Land. His social media presence focuses on updates and insights related to Google algorithms, search ranking volatility, and industry trends, often sharing interviews and analyses that engage the SEO community.

Favikon Authority Score: 7 937 pts

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5. Lily Ray

Lily Ray is a prominent SEO expert and DJ based in NYC, known for her deep expertise in search engine optimization. As the Senior Director of SEO & Head of Organic Research at Amsive Digital, she leads a large team and shares her insights through articles, interviews, and conferences globally. Her content focuses on Google algorithm updates, E-E-A-T, and technical SEO. She was named the #1 most influential SEO expert in 2022 by USA Today.

Favikon Authority Score: 7 949 pts

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4. Matt Diggity

Matt Diggity is a prominent SEO expert and entrepreneur, known for sharing actionable SEO strategies based on real test results. He is the founder of Diggity Marketing, Leadspring, The Search Initiative, and the Chiang Mai SEO Conference. Matt offers insights into SEO, digital marketing, and entrepreneurship through his YouTube channel and social media platforms. He is also an angel investor, seeking opportunities in digital startups.

Favikon Authority Score: 7 981 pts

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3. Nathan Gotch

Nathan Gotch is a seasoned SEO expert and entrepreneur, known for his deep expertise in search engine optimization. He is the Co-Founder of Rankability and the Founder of Gotch SEO Academy, where he provides comprehensive SEO training and resources. Nathan shares cutting-edge SEO strategies through his YouTube channel and other platforms, focusing on data-driven techniques to improve search rankings and organic traffic. His work is widely recognized in the SEO community, with features on platforms like Semrush and Ahrefs.

Favikon Authority Score: 8 014 pts

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2. Connor Gillivan

Connor Gillivan is a seasoned entrepreneur and SEO expert, known for scaling B2B and SaaS companies. He shares daily insights on SEO strategies, content marketing, and business growth through engaging posts. With a track record of founding multiple successful businesses, including FreeUp, he now runs a portfolio of companies and offers SEO training. His content focuses on practical advice, tools, and methodologies for improving online visibility and driving traffic, making him a valuable resource for marketers and business owners.

Favikon Authority Score: 8 142 pts

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1. Rand Fishkin

Rand Fishkin is the co-founder of SparkToro and Snackbar Studio, and author of 'Lost and Founder.' He focuses on marketing, audience research, and the evolving landscape of digital marketing, often discussing the impact of AI on the industry. His social media presence emphasizes the importance of understanding audience behavior and adapting marketing strategies accordingly. He identifies as a feminist and enjoys cooking, often sharing insights on marketing trends and challenges faced by marketers today.

Favikon Authority Score: 8 347 pts

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View the full top 50 ranking here:

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🏆 Top 50 SEO Creators in the US on Social Media

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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