Billie Eilish x Gucci - VIYF #56

From Gucci to Armani Beauty, high-end brands are seriously investing in influencer marketing.

September 16, 2022
Camille Valentin

Summer is over, and we’re all back to work and so are the influencers! These last few days, they shared their collabs with brands. One thing is certain with the Venice film festival and New York fashion week, our feeds are full of partnerships. These events are important for brands as they get a lot of media attention and coverage. Therefore collaborating with influencers who attend these events is really beneficial for brands.

Charli D’Amelio x Prada

A few days ago, Charli d’Amelio shared her collab with the high-end fashion brand, Prada. Promoting their new green bad, she added the hashtag #pradasymbole to her post. Charli D’Amelio is the second most followed creator on TikTok but she’s also rocking it on Instagram. She has a pretty good Favikon score of 3.5, an excellent engagement rate of 2.92%, and an excellent audience quality.

Sadie Sink x Armani Beauty

Sadie Sink is mostly well known for her role as Maxine in Stranger Things. She recently went to the Venice film festival to promote her new movie The Whale. She also shared her collab with Armani Beauty on Instagram. She used their makeup products to get ready to attend an event in Venice. Sadie has a very good Favikon score of 4.1, an excellent engagement rate of 10.75%, and an excellent account growth of 2.90%.

Hailey Bieber x Tiffany & Co

Hailey Bieber is a model and influencer with 47.6M followers. She has an excellent Favikon score of 4.5, an awesome engagement rate of 3.29%, and account growth of 1.60%. This week she shared her partnership with Tiffany & Co. She posted two pictures of her and her husband wearing the same bracelet. She added the hashtag #tiffanylock to her post.

Eric Decker x Bunch o Balloons

Eric Decker is a content creator with 1.2M followers on TikTok. He has a pretty good Favikon score of 3.9, a very good buzz ratio, and a good engagement rate of 15.02%. This week he showed what people were willing to do for money. He asked strangers if they were willing to throw water balloons at a random person for 20$. The video was a collaboration with Bunch o Balloons.

@airrack @bunchoballoons thanks for the perfect water balloons 😈 #ad ♬ original sound - Eric Decker

Leana Deeb x GymShark

Leana Deeb is a fitness influencer who loves to share her workout routines and recipes. She has been an ambassador for GymShark for a while. This week she shared her morning routine during which she goes for a run, wearing GymShark clothes, of course. Leana Deeb has a very supportive community. She has an almost perfect Favikon score of 4.9 and an excellent buzz ratio.

Adrian Bliss x Crusader Kings

Adrian Bliss is a content creator with 7.4M followers on TikTok. He is known for his humorous sketches in which he plays all characters. He has an excellent Favikon score of 4.8, an excellent buzz ratio, and a good engagement rate of 15.21%. This week he shared his collab with Crusader Kings, a computer video game.

@adrianbliss #ad Poison your enemies in Crusader Kings 3 -- free to play this weekend on Steam. @crusaderkings ♬ original sound - Adrian Bliss

Billie Eilish x Gucci

Billie Eilish has been collaborating with Gucci a few times already and this week she shared her collab with the brand wearing a beautiful pair of sunglasses. Billie has a perfect Favikon score of 5, and an excellent engagement rate of 5.39%.

Johan Papz x Zalando x Levis

Johan Papz is a French influencer with 815K followers on Instagram. He has a very good Favikon score of 4, an excellent engagement rate of 5.7%, and a good audience quality. A few days ago he shared pictures of himself wearing full denim. The post was a collaboration with Levis and Zalando. The two brands just created a collection of clothes together.

What did you think of this week’s collabs? Influencers are definitely back from the holidays!
As a brand, it is always interesting to take advantage of popular events to promote your business. Fashion week is the perfect example. You can create original collabs that are linked to the events.

About the author

Camille Valentin

Painting and make-up are her favourite hobbies... she is indeed a true artist! 👩‍🎨 She also has a degree in Dutch and English! Did we mention she is an influencer ? Camille has a food Instagram account (We have a foodie!) and works on her TikToks too! 🤩 She definitely has more than one string to her bow 🔥