Gigi Hadid x H&M - VIYF #35

It's almost 2022! But before jumping in this new year, let's go through a quick recap of all the amazing influencer campaigns of 2021!

December 31, 2021
Clémence Del Castillo

Did you enjoy 2021's breath-taking influencer campaigns and can't wait to see what awaits in 2022? Us too, but before turning pages, let's go through the TOP 21 most memorable influencer collabs of 2021! Artists, models, entrepreneurs, humourists… You might know these content creators already, but did you miss any of their partnerships? That's what we are about to see! The Favikon House has created the View In Your Feed to keep you updated on what's happening in the world of influence. Unique brands of all sizes plan splendid influencer campaigns, and we love sharing them with you. From collabs with nano influencers debuting on social media to worldwide known idols, the VIYF is here to show that there is a right influencer that can do wonders for every brand. So without further due, let's see what 2021 got for us!

@gigihadid x H&M

The iconic American model posted a video wearing different H&M outfits on her main Instagram account. With an exceptional hashtag #HMxME, the video already has almost 3M likes! Since H&M and Gigi are both known worldwide brands and influencers, their campaign will generate huge visibility and combine Gigi’s reputation with the brand’s image. Great job!

@lilhuddy x Dior

Chase Hudson aka lilhuddy became famous on TikTok a few years ago. He now has 32M followers on TikTok and 12M on Instagram. Besides his content on social media, Chase has been working on his first album, which was released a few weeks ago. For his collaboration with Dior, he explained that the Sauvage Elixir perfume helps his creativity when he is in the studio ✨

@haileybieber x Jimmy Choo

All fashion lovers, raise your hands! The one and only Hailey Bieber shared once again her campaign with the British high fashion house on her main Instagram account. 👠 The “paid partnership” icon appears on the post as the model tagged the brand and used the hashtag #jimmychoo. Hailey has 38.6M followers and an excellent engagement rate. It is quite common for huge brands to partner with mega influencers, wince it guarantees high visibility, an impact on the brand image, and a positive ROI. In this case Jimmy Choo hit the jackpot! 🔥

Ariana Grande x Fortnite

That is definitely something that we didn’t see coming! Ariana Grande had her own Fortnite character as part of the Fortnitemares event. Ariana has more than 273 million followers on Instagram and her post with the video game brand has reached more than 8 million views. 😱

Pierson x Prada

Who said bucket hats were for fishermen?! 🎣 Certainly not Pierson! In her collaboration with Prada, she shows that your world simply gets better with a bucket hat. As crazy as it might seem, yes you can be stylish with a hat like that. With more than 10 million followers on TikTok, Pierson is clearly the one creating trends.

@avemoves x BOSS

Boss did an excellent job at choosing their influencer for the brand's campaign! 😱 @avemoves is both an Instagram and TikTok influencer, with more than 12M followers on TikTok; this incredible dancer has an excellent Favikon Score! We can all give him a round of applause for his outstanding work! 🏆

@dixiedamelio x Valentino

Let's suit up! Dixie appeared in a dazzling Valentino look on her TikTok account. Getting ready for the Met Gala sure takes time, yet she makes it look like a piece of cake! 💅🏻 With 55.1M followers on TikTok and 24.9M on Instagram, her Valentino video got viral and reached 4.8M views! A great example of how successful and efficient collaborations can be between worldwide known brands and mega influencers! 🥳

@ayanakamura_officiel x Undiz Family

French singer Aya Nakamura shared a short clip in which she announced her Undiz Family campaign! She tagged the brand and included a unique hashtag, #ayaxundiz, now used in numerous posts! A great collab' in which both parties can promote their business: on the one hand, the brand is showcasing its product to a large audience; on the other hand, the artist uses her songs as background music! What a combination!

@nasablueberry x Gap

This one is for space fanatics! The incredible Alyssa Carson, a 20-year-old student, will soon go to Mars! She announced her new campaign with the clothing brand Gap in a picture and a small teaser video. Their collab' showcases the new clothing line and announces the big news: this young genius is soon going to space! Looks like the sky isn't the limit anymore!

@khaby.lame x Amazon

With more than 100 Million followers on TikTok, Khaby Lame promotes Amazon Prime Student! A humorous video to explain the simplicity and efficiency of traveling with the American company.

@khaby.lame #ad "Travel hack: @Amazon Prime Student offers more leg room ✈️ #learnfromkhaby #learnwithprimestudent ♬ suono originale - Khabane lame

@vincentcassel x The Kooples

French actor Vincent Cassel, and his wife Tina Kunakey, shared their campaign with The Kooples! By signing their influencer campaign with the french couple, the brand has reached a diverse yet well-targeted audience! A fantastic long-term partnership that provides visibility as well as improves the brand image.

@lilycollins x Cartier

An astonishing video posted on the Instagram of the American actress Lily Collins with the new campaign's hashtag #ClashdeCartier ! 😎

@dualipa x Puma

The one and only English singer Dua Lipa shared a sneak peek of her campaign with Puma on Instagram! A splendid collab’ with the German company that made the fans go crazy! 🤩

@bts_official_bighit x Samsung

The South Korean company shared its partnership with the iconic boy band BTS! A dynamic campaign that uses its "unfold challenge" hashtag to engage the audience on Tiktok!📱

@poqssi x Favikon

We made a collab’ with the TikTok influencer Poqssi! She explained with a quirky sense of humor how product placements can be tricky sometimes, and we loved it! Thankfully, Favikon will help you choose the right influencer for your campaign.

@madsbaileybabe x American Eagle

Throw back to when the back-to-school campaigns started! The actress Mads participated in the American Eagle campaign with her Outer-Banks co-star Chase Stokes and tiktok star Addison Rae! 👖

@madsbaileybabe check us outttt! love this crew for the new @americaneagle Back-to-School campaign #aepartner #aejeans ♬ original sound - Maddie L Bailey

@kendalljenner x Alo Yoga

Kendall Jenner released her collection with Alo #KendallForAboutYou. Together, they launched an impressive campaign on social media. We bet you’ve already seen it; it’s everywhere! A lot of influencers also promoted this collaboration, especially Lena Situations. 👚

@levraimcfly x Patrouille de France

After Macron's video, they released their videos, capturing the challenge they accepted ✈️ An unforgettable experience for the 14th of July parade...

@emmachamberlain @charlidamelio x Louis Vuitton

One of the biggest social media influencers pose together for Louis Vuitton's new collection! Emma Chamberlain had already become a new muse of the brand, often invited to the fashion shows! 👯

@noahBeck x Tinder

Following the model of teen dramas, Tinder launched a 90069 mini-series on Youtube with tiktokers like Noah Beck! As an ambassador, he promotes it on his Tiktok account. Between love stories and California, this partnership has everything of an American series 📺

@noahbeck will @markellwashington1 keep sniffing rasberries on set?? check out episode 2 of 90069 on @tinder youtube to find out! #tinderambassador ♬ original sound - noah beck

@charlidamelo x Dunkin Donuts

And of course we must finish with the TikTok queen! A big fan of the Dunkin Donuts brand, rare are the posts where we see her without her latte! Recently, she even released her own signature drink..🍩

@charlidamelio hi! order @dunkin on the @ubereats app and get $5 off your order of $10 or more🧡 see app for details #ad ♬ original sound - charli d’amelio

What a show! Influencers sure know how to create fantastic content. Did you notice? Depending on the brand's needs (visibility, brand image, engagement), their influencer marketing strategy will need different influencers to fit their goals. Feeling nostalgic? What did you think of 2021's TOP 21 influencer collabs for this End of Year VIYF edition? Did we miss any of your favorite influencer campaigns? Are you on the Instagram or TikTok team? Let us know! And stay posted for future outstanding partnerships between talented content creators and incredible brands. Oh, did you not hear? YouTube is now available on Favikon, so expect to see YouTube collabs very soon in our 2022's View In Your Feeds. See you in our next VIYF #36!

About the author

Clémence Del Castillo

Our daydreamer, Clémence, develops her creativity on a daily baisis by drawing, playing the piano, and singing! A true artist at heart. ✨As a TikTok influencer, she'll share her top tips on the blog.🤓 Does this ring any bells? You may have seen her in Spain, Singapore, or Paris. She's constantly on the move! 🌎 #Creative #TikToker #ESSEC