Social Media

How to make a social media report?

Making a social media report is like making a map to track your brand's journey on the wild and wacky world of social media. It's a way to measure your brand's success, identify opportunities for improvement, and make informed decisions about your social media strategy. So let’s get started!

February 14, 2023
Carolina Guimarães

Social media is a must for any marketing plan. With 3.6 billion people worldwide using it, brands turn to Facebook, Instagram, and Twitter to reach new customers and show off their products or services. To see how well your social media is doing, you gotta track and check your results. This is what social media reporting is all about.

If you're on the hunt for ways to make a killer social media report, look no further! We've got you covered. This article will dive into the significance of social media reporting, the elements that a great report should have, and how to put one together. Get ready to take your social media strategy to the next level!

Why do a social media report?

You may wonder, why is a social media report so important? Basically, it gives you a handle on how well your social media marketing is doing. You can see how you're performing, keep track of your progress, and figure out where you can improve. All to make sure you reach your biz goals. Let's take a closer look.

The importance of reporting in marketing

Let’s get to the question: why do a social media report? Simply put, it gives you the lowdown on how your social media marketing is doing. By tracking key metrics like engagement, reach, conversions, and traffic, you get a better idea of how your efforts are impacting your business. Plus, it helps you see what content is really resonating with your followers, so you can create even better content in the future.

And let's not forget, reporting helps you see the ROI of your marketing campaigns. This is crucial for making smart decisions on where to put your resources and budget. When you know how your campaigns are performing, you can decide where to invest and how to improve your marketing strategy. For example, if you see that one of your campaigns is performing exceptionally well, you might want to invest more resources into it to maximize its potential. On the other hand, if you see that another campaign is underperforming, you may want to reevaluate it and adjust your strategy accordingly. In this way, reporting helps you allocate your resources and budget in the most efficient and effective way possible.

Another big perk of reporting? It helps you figure out the most effective channels and tactics for reaching your target audience. By understanding your audience's behavior, preferences, and demographics, you can tailor your campaigns for even better results. For example, if you find that your audience is highly engaged with video content on Instagram, you can prioritize creating more video content for that platform. Or if you see that your audience is mostly active on weekends, you can schedule your posts for those days to reach them when they're online. This level of customization can lead to higher engagement and better results for your campaigns.

In short, reporting is a crucial part of any marketing plan. It lets you measure the success of your campaigns, make data-driven decisions, identify areas for improvement, track your ROI, figure out the best channels, and understand your audience. And for social media marketing, a social media report provides a comprehensive analysis of your performance, which is key for biz success.

What can a social media report bring to your brand?

A social media report is a rundown of how a brand is doing on social media platforms. It gives a bird's eye view of the brand's engagement, reach, conversions, traffic, and even includes info about the brand's followers.  It's no secret that social media can be a powerful tool for brands looking to boost sales and build their reputation. But with so many brands vying for attention on these platforms, it can be tough to stand out. That's why having a clear understanding of your social media performance through a comprehensive report is crucial. It helps you stay ahead of the game and make informed decisions about your strategy moving forward.

With this report, brands can see what's working and what's not, make changes accordingly, and track the return on their investment. It helps brands make informed decisions about their social media strategy and plan for the future. This report also provides insight into the brand's audience, top-performing campaigns and channels, and overall performance. Plus, it gives suggestions for future actions to improve the brand's social media game.

In short, the social media report is a crucial tool for brands to understand their social media presence and plan for success. Having a thorough understanding of one's social media performance is essential for brands to stay on top of their social media presence and make informed decisions to reach their goals.

What does a social media report contain?

Let's dive deeper into the key components of a social media report. We've previously mentioned that it includes important metrics such as engagement, reach, conversions, and traffic, as well as details about the brand's followers. But what exactly do these elements mean and why are they so important to track?

What metrics should be included in a social media report?

Calculating social media results involves measuring key metrics that indicate the performance of a brand's social media efforts. These metrics can include:

  • Engagement: This includes likes, comments, shares, and other interactions with the brand's content. It can be calculated by dividing the number of engagements by the number of followers or reach. High engagement levels indicate that the brand's content is interesting, relevant, and well received by its followers, and can lead to increased brand loyalty and advocacy. Low engagement levels, on the other hand, may indicate that the brand needs to reconsider its content strategy or posting frequency.
  • Reach: This refers to the number of people who have seen the brand's content. It can include both organic reach (people who saw the content without being paid to do so) and paid reach (people who were shown the content as a result of advertising). This metric is important because it gives an idea of how far the brand's message is spreading, and can be used to calculate the overall impact of the brand's social media efforts.
  • Conversions: This refers to the number of people who took a desired action after seeing the brand's content. This could include purchasing a product, signing up for a newsletter, or downloading an app. Conversions are an important metric because they provide a tangible measure of the brand's success on social media and give insight into the most effective campaigns and content types.
  • Traffic: This refers to the number of people who visited the brand's website or landing page as a result of seeing its content on social media. This metric is important because it can provide a direct link between the brand's social media efforts and its website traffic, and can give insight into the most effective campaigns and channels for driving website traffic.
  • Followers: This includes the number of people who follow your social media accounts. It is important to note that having a large number of followers is not always indicative of success on social media. It's more important to focus on the quality of followers rather than the quantity and always analyze their demographic characteristics.
  • Demographics: This includes information about the brand's followers, such as their age, location, and interests. This information is important because it can be used to tailor the brand's content and campaigns to better resonate with its target audience.

To calculate these metrics, you can use the built-in analytics tools provided by social media platforms, such as Facebook Insights, Twitter Analytics, or Instagram Insights. These tools will provide you with a detailed breakdown of your metrics, including historical data, audience demographics, and more.

And to keep things simple, you just need to know that tracking your social media performance means figuring out how well you're doing with things like likes, comments, shares, and the number of followers you have. The good news is that you've got a few options for doing this - you can use the tools provided by the social media platforms themselves, like Facebook Insights or Twitter Analytics, or you can use third-party tools like Favikon Creator or Google Analytics.

Whichever way you choose, the goal is the same - to get a better understanding of how your social media is doing and use that information to make it even better. With the right data in hand, you can make smart decisions and take your social media game to the next level.

About the author

Carolina Guimarães

The big winner of the Nationality Oscar (Portuguese, Brazilian and French!), and new Right-Hand of the CEO is full of joy. In her 2022 vision board you will find: dance, Blair Waldorf’s wardrobe, lots of ice cream and an excel board of the future! #IceCreamAddict🍦 #SciencePo🎓