Taylor Hill x Boss - VIYF #39

This week was full of crazy partnerships! One brand, in particular, is investing a lot in Influencer Marketing. This brand is being extremely wise in its choice of influencers. They have chosen very diverse profiles of influencers: models, actors, TikTokers… Thanks to this campaign, the brand is sure to gain a lot of visibility. We also saw TikToker, Noah Beck collaborating with a hotel group while traveling to Europe for Fashion Week. And that’s not it, vegan hair products, jewelry, contact lenses were also spotted in this week’s partnerships. 

Taylor Hill x BOSS

Supermodel Taylor Hill just collaborated with Hugo Boss. She posted a picture of her wearing a hoodie with the inscription “ Boss”. She added the hashtags #BeYourOwnBoss and #ad. This partnership is part of a big influencer campaign. This week many mega influencers have shared their collab with Hugo Boss, including Kendall Jenner, Chris Hemsworth, and Khaby Lame.

With 18.4M followers on Instagram, Taylor is a mega influencer. She has an excellent account growth of 1.70%. 

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Maddie Ziegler x HUGO 

Dancer, Maddie Ziegler is teaming up with HUGO, another sub-brands from the Hugo Boss group. Unlike BOSS, HUGO is targeting younger people who are more digitally oriented. Maddie embodies the brand perfectly as she is only 19 years old and very active on social media. Maddie counts 13.7M followers on Instagram and she has an excellent engagement rate of 4.58%. For her partnership, she shared a very Rock N Roll picture of her wearing clothes from the brand and she added the hashtag #HowDoYouHUGO. 

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Tuyk Dider Van Dam x WeDo

Tuyk is a Dutch influencer with more than 107K followers. He mostly posts fashion and lifestyle content. Watch out, because this man he’s a fashion icon. He has an excellent Favikon score of 4.7, an excellent engagement rate of 8.41%, and a very good account growth rate of 5.90%. This week, he shared his partnership with WeDo, a brand that sells vegan hair and skincare products. 

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Cost_n_mayor x Disney

Austin and Marideth Telenko are a couple and dancer duo. They currently have 3.5M followers on TikTok, an excellent buzz ratio, and a community ratio. They shared their choreography inspired by the new Disney movie, “Encanto”. With their good vibes and dynamic dance moves, we can definitely understand why their followers love them so much and why brands want to collaborate with them. 

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Iris Apfel x BOSS

Yes another collab with BOSS, but it isn’t any collab because the brand decided to Iris Apfel! Iris Apfel is an interior designer and fashion icon and she is 100 years old! She might be one of the oldest influencers but she is one of the most fashionable. She has 2.2M followers on Instagram and a perfect Favikon score of 5. She shared a picture of her wearing the famous hoodie with a heartwarming caption: “Here to remind you to #BeYourOwnBOSS. YOU are what makes you most special… embrace it!” 

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Taozi_visualism x Hapa Kristin 

@taozi_visualism is an influencer from South Korea. She clearly has a style of her own! Her unique style is probably why she has so many followers! She has a very good Favikon score of 4.4 and impressive account growth of 39.70%. This week she collaborated with Hapa Kristin, a company that sells contact lenses. In her picture, she’s wearing greyish lenses and a faux fur hat. She looks adorable!

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Noah Beck x W Hotels

Noah Beck is one of the biggest TikToker at the moment. He currently has 32M followers on TikTok and almost 9M on Instagram. He also has a very good engagement rate of 7.19%. While traveling to Europe for Fashion Week, he stopped by London. He shared a post of him in London in collaboration with W Hotels. 

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Mayadorable x APM Monaco 

Mayadorable is a French YouTuber and influencer who is known for her lifestyle content and humor. She currently has 1M followers on Instagram and she has an excellent engagement rate of 10.34%. A few days ago she teamed up with APM Monaco, a jewelry brand. She looks gorgeous with her simple black dress and sparkling silver earrings and necklace! 

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Which partnership surprised you the most? Hugo Boss was all over Instagram this week and both of its sub-brands had their own hashtag for their campaign #BeYourOwnBOSS and #HowDoYouHUGO. Seeing Iris Apfel do a collab with the brand was definitely a pleasant surprise! 

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