Favikon tool

The best marketing tools to boost your business

Why do everything by yourself when there are so many tools to simplify your work? From programming posts, searching influencers or analyzing your SEO performance, there are tools for all your needs!

July 11, 2022
Margot Daugieras

Planning and creating your campaigns can be time-consuming, and I’m sure you are trying to be the most efficient in the busy world that we live in today. You can save a lot of time by using the proper tools. But it requires knowing them! And there are so many platforms out there that it is sometimes hard to find the right one. Perhaps you even waste time figuring out which platform is the best. Luckily for you, we will save you some time. We gathered all the best saas platforms you should know about to create your influencer marketing campaigns efficiently. Fasten your seat belt. We are about to dive deep into the world of marketing tools. Don’t forget to take notes!

Easy marketing tools that will save you time

Notion: the all-in-one marketing tool

There are platforms for each step of the creation of your campaigns. The first step to an influencer marketing campaign is to think about your collabs, what exactly you want to do, and when. There are many details to think about, which can be a bit overwhelming. By using Notion, you will be able to plan your campaigns easily. 

There are many ways to do this, as Notion allows you to customize your workspace. If it is easier, you can plan your campaign in the form of a calendar to see exactly what is happening each day and what you need to do on these days. It can be a good idea if you are pretty forgetful or find it challenging to anticipate things in the long term. 

The platform also allows you to create different filters. For instance, you can create filters such as “to do’, “in the making,” “finished,” etc. So you know exactly where you are in the process. Moreover, the platform is great if you work in a team as you can tag people in the publications, and they will get a notification every time you mention them. 

Favikon: the next-gen influencer marketing platform

Planning when, where, and how you want to do your campaign is excellent, but one of the essential steps is probably to find the right influencers for your partnerships. Don’t spend time researching influencers directly on social media. It can take many hours to find suitable profiles. There are platforms designed to help you with that! 

Favikon is a platform that helps you find the best influencers for your campaigns. Filter your research with keywords, influencer tier, location, or Favikon score (this score is based on the influencer’s social media performances). There are more than 10M profiles on the platform, so you can be sure to find the perfect influencer. You also have access to the influencer’s audit, in which you can see important statistics like engagement rate, saturation rate, audience quality, and much more!

Once you have selected your content creators, there is also a CRM integrated into the tool, so you can easily manage your influencer’s collabs. You can create your own filters and access the influencer’s most important information like their location, contact details, etc. 

Marketing tools to create social media posts

Canva: the design tool for dummies

Now, you might also want to create your own social media posts. No matter how great the information you share is, you need to have beautiful posts. The visual is extremely important as you should catch your audience's attention. Social media is all about grabbing people's attention. People are submerged daily by so many posts and information that your posts need to stand out from the rest if you want them to perform well. 

Are you not a graphic designer? That's okay. Thanks to marketing platforms like Canva, you will be able to create the posts of your dreams. Canva is one of the most accessible tools to use to create visuals and not only social media posts! You can create presentations, stories, posters, mood boards, and more. You can choose customizable templates or directly create your own design. Change the typo, add new elements, and personalize the color theme of your design… The options are endless! This tool is very easy to use, even for beginners. 

Later: the scheduling marketing tool

Once your posts are ready, the next step is to post them, but sometimes you are busy and don’t have time to post, or perhaps you forget to post. Luckily, there are many tools to program your posts, so even if you forget, your posts will be published automatically. 

Later is one of these platforms! The main advantage of Later is that you can schedule your posts for every social media (LinkedIn, Instagram, Facebook, TikTok…) on the same platform. Otherwise, there is Creator Studio which Meta created, but it only allows you to post on Instagram and Facebook. At least with Later, you have everything in the same place. 

Scheduling your post is quite simple! Just upload your visual on the platform, write your caption (don’t forget the hashtags), and you can eventually tag people and add location. Then you can choose at what time you want it to be posted. And here you go, you no longer have to worry about it!

Marketing tools to boost your influencer campaigns’ results

Semrush: Analyze your SEO results 

Want to know if all your communication and marketing campaigns paid off? With Semrush, you can access your website statistics. It is also a great tool to use if you are working on your SEO. On Semrush, you can see the positioning of your words and their evolution. The website will also suggest new keywords to use for your website. Moreover, you can also track the results of your competitors’ websites: their traffic, their keywords…

Semrush can also help you create paid ads by giving you the best keywords to use and optimize your advertising spend… With all this information, you should be able to adapt your SEO and paid ad strategy to be the most efficient.  

TikTok/Meta Business: Boost your campaign results

Having social media marketing partnerships is great, but I’m sure you want to know if your posts are working or not. Nothing’s easier! Platforms like Facebook, Instagram, and TikTok have a tool to analyze your statistics. Make sure your account is a business or creator account. Otherwise, you won’t get access to all the data. 

You will be able to track the performance of each of your posts. Engagement rate, reach, number of views, number of people who saved your posts… All these statistics are available directly on these tools! 

By using the right marketing tools, you should be more effective in your work. There is a tool to help you with any of your tasks. These tools can give you great insights, tips, and information that are more than helpful in adapting your communication and marketing strategies. By using them, you will be able to save some time and improve your results. These are only a few marketing tools you can use, and there are many more. Try them and see for yourself how they can change the way you work!

About the author

Margot Daugieras

Passionate about social networks and digital illustration, please welcome our Head of Marketing! She has traveled around the world, but her ultimate dream is to settle in Montreal 🇨🇦 As a dance🕺 and animal lover you can follow her cat's adventures on TikTok 🐱 (whom we suspect she idolises a bit too much 🤫) #MultiSkilled #CatLover