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Top 20 B2B Influencers in Germany on Social Media in 2025
Explore our list of the top 20 B2B influencers in Germany on social media for 2025 who are making significant impacts. Learn how they drive innovation and effective strategies in the business world.



Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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Here’s the list of the Top 20 B2B Influencers in Germany on Social Media in 2025:

20. Christian Krause
Christian Krause is a sales coach specializing in SaaS sales strategies, helping professionals enhance their sales pipelines and achieve quotas. He shares insights on effective prospecting, objection handling, and sales techniques through engaging LinkedIn posts. His content emphasizes the importance of personal branding, relationship building, and the use of AI in sales. He has a proven track record of helping sales teams improve performance and achieve significant revenue growth.
Favikon Authority Score: 8 067 pts

19. Thomas Schäfer
Thomas Schäfer is the CEO of Volkswagen Brand and a board member at Volkswagen Group. His LinkedIn presence emphasizes the brand's commitment to electric mobility and innovation, showcasing new models like the ID.7 and ID. Buzz. He actively engages with the community, sharing updates on product launches, technological advancements, and the company's strategic direction. His posts reflect a focus on customer feedback, sustainability, and the future of the automotive industry, particularly in the context of electric vehicles.
Favikon Authority Score: 8 082 pts

18. Thore Friedrichs
Thore Friedrichs is a sales speaker and coach specializing in sales strategies and recommendation marketing. He has trained thousands of employees since 2011 and conducts numerous in-house training sessions annually. His content focuses on effective customer engagement, sales techniques, and personal development, often sharing insights on social media platforms like Instagram and TikTok. He emphasizes the importance of understanding customer needs and building authentic relationships in sales.
Favikon Authority Score: 8 104 pts

17. Philip Semmelroth
Philip Semmelroth is a business consultant and speaker focused on sales strategies and entrepreneurial success. He shares insights on pricing, sales training, and leadership through various social media platforms, including Instagram, TikTok, and LinkedIn. His content emphasizes practical tips for improving business performance and personal development, often engaging his audience with questions and calls to action. He also hosts the 'Business Turbos' podcast, where he discusses topics relevant to entrepreneurs and sales professionals.
Favikon Authority Score: 8 112 pts

16. Kevin Jon Worner
Kevin Jon Worner is a Polish-German VC investor and media entrepreneur, focusing on technology investments across Europe and China. He is the Managing Director of Deus Media Group, which builds YouTube channels for clients and creates engaging content in the finance and business niches. His social media presence emphasizes entrepreneurship, investment strategies, and the creator economy, showcasing his expertise in scaling digital media ventures. He actively shares insights on building profitable YouTube channels and the intricacies of the financial landscape.
Favikon Authority Score: 8 117 pts

15. Christian Klein
Christian Klein is the CEO of SAP SE, a leading enterprise software company. He is known for his strategic leadership in driving SAP's transformation towards cloud-based solutions and AI integration. Klein frequently shares insights on business innovation, digital transformation, and sustainability. He is actively involved in partnerships with tech giants like AWS and NVIDIA to enhance AI capabilities. His posts reflect a commitment to innovation, customer success, and a supportive workplace culture.
Favikon Authority Score: 8 138 pts

14. Stefan Merath
Stefan Merath is a seasoned entrepreneur coach with over 10,000 clients since 2007. He specializes in helping entrepreneurs achieve strategic clarity, improve business structure, and enhance team dynamics. His content focuses on entrepreneurship, leadership, and personal development, sharing insights through various social media platforms. He is also a bestselling author, known for his book on successful entrepreneurship, and actively engages with his audience through thought-provoking questions and practical advice.
Favikon Authority Score: 8 156 pts

13. Oliver Voss
Oliver Voss is a prominent figure in the advertising industry, known for his creative insights and expertise in marketing strategies. He is the founder of Miami Ad School and leads a top creative agency in Germany. His social media content focuses on effective advertising techniques, marketing tips, and the creative process, often engaging with his audience through thought-provoking questions and discussions. He is recognized for his innovative approach and has received numerous accolades in the advertising field.
Favikon Authority Score: 8 186 pts

12. Johannes Kliesch
Johannes Kliesch is the founder and CEO of SNOCKS, a lifestyle startup based in Mannheim, Germany, specializing in basic clothing like socks and underwear. He actively shares insights on e-commerce, team culture, and leadership on LinkedIn, emphasizing employee well-being and innovative marketing strategies. His posts often highlight company milestones, personal growth, and the importance of community within the workplace. He also engages in discussions about the challenges and successes of running a startup.
Favikon Authority Score: 8 209 pts

11. Philipp Westermeyer
Philipp Westermeyer is the founder of OMR, a prominent figure in the marketing and media industry. His social media presence is centered around business insights, marketing trends, and interviews with influential personalities across various sectors. He frequently shares updates and reflections on major events like OMR festivals and podcasts featuring notable guests. His content often highlights entrepreneurial success stories and innovations in the digital economy.
Favikon Authority Score: 8 263 pts
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10. Dirk Kreuter
Dirk Kreuter is a prominent sales trainer and bestselling author. He specializes in sales strategies, productivity enhancement, and personal development, offering insights through various platforms, including YouTube and LinkedIn. His content often revolves around achieving success, overcoming challenges, and fostering a winning mindset. Kreuter has a significant following, with a focus on entrepreneurs and sales professionals, and he promotes his mentoring programs and online courses extensively.
Favikon Authority Score: 8 283 pts

8. Ola Källenius
Ola Källenius is the CEO of Mercedes-Benz, known for his leadership in automotive innovation and sustainability. He frequently shares updates on Mercedes-Benz's advancements in electric vehicles, AI integration, and global collaborations. His posts highlight significant partnerships, technological breakthroughs, and humanitarian efforts, such as donations to disaster relief. Källenius also emphasizes the importance of diversity and inclusion within the company, showcasing a commitment to progressive values.
Favikon Authority Score: 8 284 pts

8. Stephan Winkelmann
Stephan Winkelmann is the Chairman and CEO of Automobili Lamborghini S.p.A., a leading figure in the luxury automotive industry. His social media presence highlights Lamborghini's innovative strides in hybrid and electric vehicle technology, emphasizing the brand's commitment to performance, design, and sustainability. Winkelmann frequently shares updates on Lamborghini's latest models, strategic initiatives, and collaborations, showcasing his leadership in driving the company's future-oriented vision.
Favikon Authority Score: 8 405 pts

7. Bas Dohmen
Bas Dohmen is a Power BI consultant and educator with a strong social media presence, boasting over 500,000 followers. He specializes in teaching business users how to effectively utilize Power BI for data analytics and reporting. His content focuses on practical tips, training programs, and insights into Power BI features, aiming to enhance user skills and report design. Bas actively engages with his audience through informative posts and promotes his training programs to help users excel in their careers.
Favikon Authority Score: 8 459 pts

6. Roland Busch
Roland Busch is the CEO of Siemens AG, a leading technology company focused on transforming industries through digitalization and sustainability. His social media presence highlights strategic partnerships with tech giants like AWS and NVIDIA, emphasizing innovations in AI, industrial metaverse, and digital twins. Busch advocates for climate change solutions and diversity, openly opposing right-wing extremism. His posts reflect a commitment to technological advancement and societal progress.
Favikon Authority Score: 8 485 pts

5. Philip Hitschler-Becker
Philip Hitschler-Becker is the CEO of hitschies, a family-owned candy brand in its fourth generation. His social media presence emphasizes creativity, innovation, and a dynamic approach to business. He actively engages with his audience through giveaways, product promotions, and behind-the-scenes content, showcasing a vibrant and playful brand identity. Philip's posts often highlight the importance of social media in modern marketing, reflecting a commitment to connecting with consumers and adapting to market trends.
Favikon Authority Score: 8 561 pts

4. Antonio Batinovic
Antonio Batinovic is a Berlin-based CEO and CMO with a strong focus on branding and digital marketing. He has a background in psychology, which informs his understanding of consumer behavior. His social media presence features a mix of personal anecdotes, marketing insights, and reflections on generational differences in the workplace. He actively engages with his audience on LinkedIn, sharing experiences from his career and insights into marketing strategies, particularly in e-commerce and social media.
Favikon Authority Score: 8 567 pts

3. Frank Thelen
Frank Thelen is a prominent German entrepreneur, investor, and author known for his focus on technology and innovation. As the CEO of Freigeist Capital and TEQ Capital, he specializes in seed investments in European tech startups. He is also a well-known TV personality, having appeared as a judge on the German version of Shark Tank, 'Die Höhle der Löwen'. Thelen is passionate about promoting technological advancements and sustainability, frequently sharing insights on digitalization, AI, and the European economy through his LinkedIn newsletter, 'Innovation Pulse'.
Favikon Authority Score: 8 579 pts

2. Tobias Jost
Tobias Jost, known as 'karriereguru', is a career expert and author of a SPIEGEL bestseller. He provides practical career advice through engaging content across social media platforms, focusing on job applications, interviews, and personal branding. With over 1.4 million followers, he aims to empower job seekers and employees in Germany, Austria, and Switzerland to achieve their professional goals. His content is data-driven and tailored to the needs of modern job seekers, emphasizing self-determination in career paths.
Favikon Authority Score: 8 593 pts

1. Carsten Maschmeyer
Carsten Maschmeyer is a prominent startup investor and mentor, known for his role as a TV lion on 'Die Höhle der Löwen'. He focuses on empowering entrepreneurs and emphasizes the importance of recognizing and rewarding employee performance. His social media presence highlights his advocacy for flexible work environments, the value of vocational training, and the need for fair compensation in the workplace. He actively engages in discussions about leadership, employee motivation, and the future of work.
Favikon Authority Score: 8 776 pts
Also See 👀
🏆 TOP 20 ENTREPRENEURS IN GERMANY ON SOCIAL MEDIA
🏆 TOP 20 SALES INFLUENCERS IN GERMANY
HOW DOES FAVIKON RANK INFLUENCERS?
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