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Top 20 B2B Influencers in the Netherlands on Social Media in 2025
Explore our list of the top 20 B2B influencers in the Netherlands on social media for 2025 who are making significant impacts. Learn how they drive innovation and effective strategies in the business world.



Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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Here’s the list of the Top 20 B2B Influencers in the Netherlands on Social Media in 2025:

20. Mildred Hofkes
Mildred Hofkes is a governance advisor specializing in leadership, stakeholder dialogue, and sustainability. As the founder of NieuwBestuur and owner of Bureau Hofkes Stakeholder Research & Management, she focuses on stakeholder engagement and ESG strategies. Her work emphasizes the importance of resilient leadership and transparent governance, advocating for inclusive decision-making processes that align with societal values. Hofkes actively discusses the shift from shareholder to stakeholder governance, highlighting its relevance in contemporary corporate culture.
Favikon Authority Score: 8 510 pts

19. Gilbert Eijkelenboom
Gilbert Eijkelenboom is a data storytelling expert and bestselling author, known for his work in bridging the gap between data professionals and business stakeholders. He founded MindSpeaking to enhance communication skills among data professionals, helping them translate complex data into actionable insights. His content focuses on simplifying data communication, improving stakeholder engagement, and fostering impactful decision-making. He offers training and resources to empower data professionals in their careers.
Favikon Authority Score: 7 565 pts

18. Tycho Luijten
Tycho Luijten is the CEO of Dapper, a B2B growth agency focused on creating effective marketing strategies for modern buyers. He emphasizes the importance of content marketing, personal branding, and the Niche Famous Framework to drive business growth. His posts often challenge traditional marketing practices, advocating for authenticity and the use of video content. Tycho shares insights from his entrepreneurial journey, highlighting the significance of team culture and strategic focus in achieving ambitious growth goals.
Favikon Authority Score: 7 646 pts

17. Matthieu Lamoureux
Matthieu Lamoureux is a Strategy Director at Jellyfish Amsterdam and an advertising blogger. He shares insights on creative advertising, marketing strategies, and notable campaigns, particularly focusing on the Super Bowl and Eurobest awards. His content spans various platforms, including Twitter and YouTube, where he discusses innovative marketing approaches and highlights successful ad campaigns. With over 11 years of experience, he has contributed to award-winning campaigns and engages with a professional audience interested in advertising creativity.
Favikon Authority Score: 7 679 pts

16. Jesper Brodin
Jesper Brodin is the CEO of Ingka Group, the parent company of IKEA, with a strong focus on sustainability and community engagement. He emphasizes value-based leadership and the importance of teamwork, aiming to create a better everyday life for many people. His posts highlight IKEA's commitment to accessibility, affordability, and environmental responsibility, including initiatives like IKEA Preowned and significant investments in renewable energy. Brodin's leadership style is characterized by optimism and a dedication to continuous improvement.
Favikon Authority Score: 7 759 pts

15. Nick Broekema
Helping creators, CEOs, and founders attract more leads and followers through premium branded content toolkits and 1:1 Content Coaching.
Favikon Authority Score: 7 870 pts

14. Jesse Geul
Jesse Geul is a recruitment expert and trainer who shares insights on job applications and employer branding. He emphasizes the importance of transparency in job postings and the evolving expectations of job seekers, particularly from younger generations. His content often includes humor and personal anecdotes, making complex topics accessible. He engages with his audience through regular posts and a newsletter, focusing on practical advice for both job seekers and employers.
Favikon Authority Score: 7 948 pts

13. Jitske Kramer
Jitske Kramer is a corporate anthropologist, professional speaker, and author known for her work on deep democracy and organizational culture. She travels globally to learn from diverse cultures and leaders, sharing insights on transformation and inclusion. Her recent book, 'Tricky Tijden', explores the dynamics of change and the importance of understanding human behavior in organizations. Jitske emphasizes the need for dialogue and collaboration to navigate societal challenges, making her a prominent voice in leadership and cultural change.
Favikon Authority Score: 7 959 pts

12. Hans van Tellingen
Hans van Tellingen is a Dutch author, speaker, and publicist with expertise in retail, consumer behavior, and market research. He actively discusses topics related to climate change, government policies, and economic issues, often challenging mainstream narratives. His social media presence reflects a critical stance on climate policies and government actions, emphasizing factual information and personal insights. He engages with a significant audience, sharing his views on various societal issues.
Favikon Authority Score: 7 998 pts

11. Tibor Olgers
Tibor Olgers is a speaker, writer, and coach focused on entrepreneurship, personal development, and business strategies. He emphasizes the importance of accountability and structured planning for business success. His content includes insights on productivity, leadership, and wealth building, often addressing societal issues and encouraging personal growth. Tibor promotes a community-oriented approach through his initiative CODE49, aimed at fostering connections among diverse individuals seeking personal and professional development.
Favikon Authority Score: 8 122 pts
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10. Jousef Murad
Jousef Murad is a mechanical engineer and CEO of APEX Agency, based in Eindhoven, Netherlands, specializing in AI-powered lead generation and go-to-market automation for fast-moving B2B businesses. As a Siemens Technology Partner, he builds scalable marketing and sales systems for agencies and consultants. He also hosts the Engineered-Mind podcast and shares educational content on science, AI, technology, and productivity. His social media presence highlights deep insights into engineering and innovative growth strategies.
Favikon Authority Score: 8 172 pts

9. Richard van der Blom
Richard van der Blom is a LinkedIn expert specializing in B2B sales and marketing strategies. He offers insights-driven training to enhance LinkedIn engagement and effectiveness. With a background in social selling, Richard has trained over 300,000 professionals and collaborated with over 900 companies. He is known for his comprehensive algorithm insights and content optimization techniques, making him a sought-after keynote speaker. His content focuses on LinkedIn strategies, algorithm updates, and social selling.
Favikon Authority Score: 8 208 pts

8. Wouter Durville
Wouter Durville is the CEO and co-founder of TestGorilla, a platform focused on skills-based hiring and unbiased candidate screening. His LinkedIn posts emphasize the importance of HR in shaping company culture, leadership accountability, and employee engagement. He shares resources like HR cheat sheets and free courses, aiming to empower HR professionals with actionable insights. His content often critiques traditional HR practices, advocating for a more people-centric approach in organizations.
Favikon Authority Score: 8 221 pts

7. Tess Scholten
Tess Scholten is the founder of For You Agency, specializing in helping brands connect with Gen-Z through cultural engagement and innovative marketing strategies. Her social media presence showcases a blend of personal experiences and professional insights, emphasizing the importance of authenticity in brand storytelling. Tess actively engages with her audience on platforms like TikTok and Instagram, sharing relatable content and promoting her agency's initiatives, including events and collaborations.
Favikon Authority Score: 8 250 pts

6. Jeroen Kraaijenbrink
Jeroen Kraaijenbrink is a strategy writer, speaker, and consultant focused on leadership and organizational development. He emphasizes the importance of actionable strategies and effective change management, often sharing insights on innovation, employee engagement, and the dynamics of strategic leadership. His content is rich with frameworks and models that guide organizations in navigating complex environments. He is also the author of 'The Strategy Handbook' and actively engages with his audience through various social media platforms.
Favikon Authority Score: 8 423 pts

5. Adriaan Dekker
Adriaan Dekker is a Google Ads specialist focused on helping companies scale through effective advertising strategies. His expertise includes Google Ads audits, campaign management, and training. He actively shares industry insights and templates for media planning, aiming to simplify the advertising process for PPC specialists. His posts often feature tools and resources designed to enhance campaign performance and efficiency, making him a valuable resource for marketers in the digital advertising space.
Favikon Authority Score: 8 440 pts

4. Danielle Braun
Danielle Braun is a corporate anthropologist and expert in organizational culture and leadership. She is a speaker, author, and director of the Academy for Organizational Culture in the Netherlands. Her work focuses on helping executive teams improve performance and navigate large-scale changes. She shares insights on social media about cultural patterns, leadership challenges, and societal issues, often with a humorous and anthropological perspective. Danielle is also a columnist and event organizer.
Favikon Authority Score: 8 467 pts

3. Pieter Zwart
Pieter Zwart is the CEO and founder of Coolblue, a leading e-commerce company in the Netherlands. His social media presence focuses on entrepreneurship, technology, and customer satisfaction, often sharing insights about company culture and innovations. He engages with followers through humorous and relatable content, highlighting events and initiatives at Coolblue, including educational programs and new store openings. His posts reflect a commitment to customer service and employee engagement.
Favikon Authority Score: 8 494 pts

2. Daniel Dalen
Daniel Dalen is a Dutch entrepreneur and designer based in Hong Kong, known for his engaging content on entrepreneurship, digital product design, and personal growth. He shares insights from his journey of building businesses across China, Europe, and the US, often highlighting the challenges and successes of his ventures. His social media presence includes motivational posts, behind-the-scenes looks at his entrepreneurial life, and practical advice for aspiring business owners.
Favikon Authority Score: 8 549 pts

1. Pieter Levels
Pieter Levels, known as LevelsiO, is a prolific entrepreneur and digital nomad advocate. He is the creator of several successful startups, including Nomad List and Remote OK, which cater to remote workers and digital nomads. His social media presence is marked by discussions on European politics, immigration, and tech innovation. He often shares insights on startup culture, AI advancements, and the importance of building over attending events. Levels is also vocal about European unity and innovation.
Favikon Authority Score: 8 683 pts
Also See 👀
🏆 TOP 20 BUSINESS INFLUENCERS IN THE NETHERLANDS ON SOCIAL MEDIA
🏆 TOP 20 ENTREPRENEURS IN THE NETHERLANDS ON SOCIAL MEDIA
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