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Here’s the list of the Top 20 B2B Influencers in the Netherlands in 2025:
20. Matthijs Welle
Matthijs Welle is the CEO of Mews, a hospitality software company focused on innovation in the hotel industry. He emphasizes the importance of technology in enhancing personal service and improving operational efficiency. His posts reflect a commitment to remote work, diversity, and mental health awareness, alongside a strong belief in empowering employees. Welle actively engages with the hospitality community, sharing insights on industry trends and advocating for a more inclusive workplace culture.
Favikon Authority Score: 6 936 pts
19. Hein Schumacher
Hein Schumacher is the CEO of Unilever, previously leading Royal FrieslandCampina. His LinkedIn posts focus on business growth, sustainability, and innovation within the consumer goods sector. He emphasizes Unilever's commitment to climate action, sustainable practices, and enhancing brand performance through strategic initiatives. His leadership style reflects a strong focus on operational excellence and stakeholder engagement, particularly in emerging markets like India and China.
Favikon Authority Score: 7 004 pts
18. Lynn Noppen
Lynn Noppen is a Canva Verified Expert and founder of She Talks Business, specializing in creating and selling Canva templates. With over a decade of experience, she provides educational resources, tutorials, and free templates to help others build profitable design businesses. Her content focuses on Canva tips, template creation, and online entrepreneurship, appealing to creatives and small business owners looking to enhance their design skills and streamline their marketing efforts.
Favikon Authority Score: 7 333 pts
17. Marcel Melis
Marcel Melis is the CEO of MGI, specializing in real estate and hedge funds. He engages with topics related to investments, particularly targeting high-net-worth individuals. His posts often reflect on societal issues in the Netherlands, including government policies and their impact on the real estate market. Melis also shares insights from his podcast, discussing entrepreneurship and personal development while promoting events and networking opportunities.
Favikon Authority Score: 7 454 pts
16. Jeroen Kraaijenbrink
Jeroen Kraaijenbrink is a strategy writer, speaker, and consultant focused on leadership and organizational development. He emphasizes the importance of actionable strategies and effective change management, often sharing insights on innovation, employee engagement, and the dynamics of strategic leadership. His content is rich with frameworks and models that guide organizations in navigating complex environments. He is also the author of 'The Strategy Handbook' and actively engages with his audience through various social media platforms.
Favikon Authority Score: 7 510 pts
15. Adriaan Mol
Adriaan Mol is the founder of Mollie Payments and co-founder of MessageBird, focusing on simplifying online payment experiences. His posts emphasize the importance of fast iteration in tech, the evolution of payment methods, and fostering inclusivity in the workplace. He actively engages in discussions about the tech industry and shares insights on leadership and product development. His commitment to innovation and transparency is evident in his approach to business and team culture.
Favikon Authority Score: 7 676 pts
14. Paul Polman
Paul Polman is a business leader and advocate for sustainable practices, emphasizing the importance of corporate responsibility in addressing climate change and social issues. He promotes the concept of 'Net Positive' businesses that thrive by giving more than they take. His social media presence focuses on climate action, employee engagement, and the role of business in societal challenges. He has served as CEO of Unilever and is involved in various initiatives aimed at fostering collaboration between business and environmental sustainability.
Favikon Authority Score: 7 728 pts
13. Hans van Tellingen
Hans van Tellingen is a Dutch author, speaker, and publicist with expertise in retail, consumer behavior, and market research. He actively discusses topics related to climate change, government policies, and economic issues, often challenging mainstream narratives. His social media presence reflects a critical stance on climate policies and government actions, emphasizing factual information and personal insights. He engages with a significant audience, sharing his views on various societal issues.
Favikon Authority Score: 7 756 pts
12. Jessie van Breugel
Jessie van Breugel specializes in helping agencies and coaches generate leads on LinkedIn. He offers a structured approach to content creation and outreach, emphasizing the importance of optimizing LinkedIn profiles and engaging with potential clients. His posts often include practical tips, success stories, and strategies for effective lead generation, showcasing his expertise in digital marketing and personal branding. He has a strong online presence, with a focus on building authority and driving conversions through tailored content.
Favikon Authority Score: 7 851 pts
11. Jitske Kramer
Jitske Kramer is a corporate anthropologist, professional speaker, and author known for her work on deep democracy and organizational culture. She travels globally to learn from diverse cultures and leaders, sharing insights on transformation and inclusion. Her recent book, 'Tricky Tijden', explores the dynamics of change and the importance of understanding human behavior in organizations. Jitske emphasizes the need for dialogue and collaboration to navigate societal challenges, making her a prominent voice in leadership and cultural change.
Favikon Authority Score: 7 895 pts
10. Danielle Braun
Danielle Braun is a corporate anthropologist and expert in organizational culture and leadership. She is a speaker, author, and director of the Academy for Organizational Culture in the Netherlands. Her work focuses on helping executive teams improve performance and navigate large-scale changes. She shares insights on social media about cultural patterns, leadership challenges, and societal issues, often with a humorous and anthropological perspective. Danielle is also a columnist and event organizer.
Favikon Authority Score: 7 914 pts
9. Nick Broekema
Helping creators, CEOs, and founders attract more leads and followers through premium branded content toolkits and 1:1 Content Coaching.
Favikon Authority Score: 7 922 pts
8. Jesse Geul
Jesse Geul is a recruitment expert and trainer who shares insights on job applications and employer branding. He emphasizes the importance of transparency in job postings and the evolving expectations of job seekers, particularly from younger generations. His content often includes humor and personal anecdotes, making complex topics accessible. He engages with his audience through regular posts and a newsletter, focusing on practical advice for both job seekers and employers.
Favikon Authority Score: 7 998 pts
7. Wouter Durville
Wouter Durville is the CEO and co-founder of TestGorilla, a platform focused on skills-based hiring and unbiased candidate screening. His LinkedIn posts emphasize the importance of HR in shaping company culture, leadership accountability, and employee engagement. He shares resources like HR cheat sheets and free courses, aiming to empower HR professionals with actionable insights. His content often critiques traditional HR practices, advocating for a more people-centric approach in organizations.
Favikon Authority Score: 8 143 pts
6. Japke-d. Bouma
Japke-d. Bouma is a columnist and author at NRC, focusing on workplace culture, language, and gender issues. She writes about the challenges of modern work life, including sexism, communication, and the absurdities of corporate jargon. Her content often critiques the concept of lifelong learning and the effectiveness of leadership training. Bouma also engages in public speaking and hosts a podcast discussing various workplace topics, making her a prominent voice in discussions about career and gender dynamics.
Favikon Authority Score: 8 197 pts
5. Pieter Zwart
Pieter Zwart is the CEO and founder of Coolblue, a leading e-commerce company in the Netherlands. His social media presence focuses on entrepreneurship, technology, and customer satisfaction, often sharing insights about company culture and innovations. He engages with followers through humorous and relatable content, highlighting events and initiatives at Coolblue, including educational programs and new store openings. His posts reflect a commitment to customer service and employee engagement.
Favikon Authority Score: 8 262 pts
4. Jousef Murad
Jousef Murad is a mechanical engineer and CEO of APEX Agency, based in Eindhoven, Netherlands. He specializes in scalable B2B marketing and sales systems for agencies and consultants and is a Siemens Technology Partner. Jousef creates educational content on science, AI, tech, and productivity, and hosts the 'Engineered-Mind' podcast. His social media presence is marked by detailed insights into engineering, technology, and innovative marketing strategies.
Favikon Authority Score: 8 270 pts
3. Richard van der Blom
Richard van der Blom is a LinkedIn expert specializing in B2B sales and marketing strategies. Based in Spain, he offers insights-driven training to enhance LinkedIn engagement and effectiveness. With a background in social selling, Richard has trained over 300,000 professionals and collaborated with 1,000+ companies. He is known for his comprehensive algorithm insights and content optimization techniques, making him a sought-after keynote speaker. His content focuses on LinkedIn strategies, algorithm updates, and social selling.
Favikon Authority Score: 8 275 pts
2. Tess Scholten
Tess Scholten is the co-founder of For You Agency, specializing in helping brands connect with Gen-Z through cultural engagement and innovative marketing strategies. Her social media presence showcases a blend of personal experiences and professional insights, emphasizing the importance of authenticity in brand storytelling. Tess actively engages with her audience on platforms like TikTok and Instagram, sharing relatable content and promoting her agency's initiatives, including events and collaborations.
Favikon Authority Score: 8 371 pts
1. Adriaan Dekker
Adriaan Dekker is a Google Ads specialist focused on helping companies scale through effective advertising strategies. His expertise includes Google Ads audits, campaign management, and training. He actively shares industry insights and templates for media planning, aiming to simplify the advertising process for PPC specialists. His posts often feature tools and resources designed to enhance campaign performance and efficiency, making him a valuable resource for marketers in the digital advertising space.
Favikon Authority Score: 8 459 pts
🔎 Find more B2B Influencers in the Netherlands
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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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