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Here’s the list of the Top 20 Basketball Influencers in 2026:

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20. Adrian Collado

Adrian Collado, known as ColladoTV, is a content creator focused on basketball-themed comedy and skits. With a significant following on TikTok and YouTube, he engages audiences through humorous takes on basketball culture, player antics, and relatable sports scenarios. His content often features collaborations and partnerships with brands, showcasing a blend of entertainment and promotional content. He expresses gratitude towards his audience, emphasizing community and connection in his journey as a creator.

Favikon Authority Score : 8 925 pts 

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19. Matheus Mazzola

Matheus Mazzola is a Brazilian basketball athlete and content creator with a strong presence on TikTok and Instagram, where he shares engaging posts about his sports journey, family moments, and humorous interactions with his father. With over 5.1 million followers on TikTok, he combines sports content with personal anecdotes, showcasing his love for basketball and family activities, including fishing. His collaborations with brands like Hellmann's and Eucerin highlight his influence in the sports and lifestyle sectors.

Favikon Authority Score : 9 133 pts 

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18. Damian Lillard

Damian Lillard, known as Dame D.O.L.L.A., is a professional basketball player and musician. His social media showcases his dual career, featuring basketball highlights, music releases, and promotional content for brands like Adidas and Move Insoles. He engages with fans through motivational messages and personal insights, emphasizing the importance of health and performance in sports. Lillard's posts often highlight his artistic side, blending sports and music, and he actively promotes his signature shoe line and music album.

Favikon Authority Score : 9 173 pts 

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17. Devin Booker

Book is a professional basketball player known for showcasing their athletic achievements and lifestyle through social media. Their content includes action shots from games, behind-the-scenes glimpses of professional projects, and personal interests such as classic cars, fashion, and travel. They frequently promote collaborations, such as the Nike Book 2 launch, and share moments from high-profile events like Wimbledon. Their posts reflect a blend of professional identity, personal style, and aspirational living, appealing to fans of sports, fashion, and lifestyle.

Favikon Authority Score : 9 195 pts 

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16. Cam Wilder

Cam Wilder is a dynamic content creator known for his engaging TikTok and YouTube videos centered around basketball, cooking, and entertaining. His posts often feature humorous commentary and lively interactions, showcasing his personality and lifestyle. He promotes events and tournaments, particularly in the AAU basketball scene, and has a growing audience drawn to his energetic style. His content is characterized by a casual and approachable tone, appealing to a younger demographic interested in sports and entertainment.

Favikon Authority Score : 9 197 pts 

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15. Diamant Blazi

Diamant Blazi is a 6'8" French-Senegalese basketball talent lighting up Overtime Elite in Atlanta. Known for jaw-dropping dunks, red-carpet appearances in Cannes, and high-energy clips across Instagram, TikTok, and YouTube, he blends elite sport with fashion flair. Content ranges from highlight reels and dunk contests to behind-the-scenes looks at training, travel, and brand collaborations (e.g., Armani). His cultural roots and NBA dream shape a globally resonant, lifestyle-athlete persona.

Favikon Authority Score : 9 205 pts 

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14. Anthony Edwards

Anthony Edwards—NBA star known for Believe That branding, with cross-platform content on Instagram, TikTok, and YouTube. Highlights basketball skill, training, fashion partnerships (Adidas, Prada), and motivational lifestyle messaging. Strong media presence, brand collaborations, and a fan-focused mix of performance and style.

Favikon Authority Score : 9 250 pts 

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13. Chris Matthews

Chris Matthews, known as Lethal Shooter, is a prominent NBA shooting coach and Nike Academy Director. He shares innovative basketball techniques and engages with fans through entertaining content, often featuring unique challenges and collaborations. His posts highlight his expertise in shooting, creativity in training, and interactions with brands like PlayStation and DoorDash. With a strong social media presence, he inspires aspiring athletes and basketball enthusiasts worldwide.

Favikon Authority Score : 9 251 pts 

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12. Jordan Kilganon

Jordan Kilganon is a professional dunker and jump trainer known for his impressive dunking skills and innovative jump training programs. With a strong social media presence, he shares engaging content related to dunking techniques, workout routines, and motivational insights. He has invented over 270 dunks and maintains a 6.5-year undefeated streak in dunk contests. His coaching program, Jump Master X, aims to help aspiring athletes improve their vertical jump and achieve their dunking goals.

Favikon Authority Score : 9 259 pts 

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11. Shaquille O'Neal

Shaquille O'Neal is a retired NBA player with a diverse career in entertainment and business. He holds three degrees and is known for his engaging social media presence, sharing humorous content, personal anecdotes, and promotional posts. His interests span music, technology, and law enforcement, and he actively collaborates with brands like Reebok and Walmart. O'Neal also hosts a podcast and performs as DJ Diesel, showcasing his multifaceted personality and appeal across various platforms.

Favikon Authority Score : 9 280 pts

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10. Dwyane Wade

Dwyane Wade is a multifaceted entrepreneur and former NBA star known for his significant contributions both on and off the court. As a 3-time NBA Champion and Hall of Famer, Wade has transitioned into a successful business owner with ventures like Wade Cellars and part ownership in the Utah Jazz. He is also an Emmy-winning producer and an advocate for social change, co-founding the Social Change Fund United. His social media presence highlights his family life, advocacy for Black communities, and passion for sports and entertainment.

Favikon Authority Score : 9 284 pts 

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09. Giannis Antetokounmpo

Global NBA star and Milwaukee Bucks forward, Giannis Antetokounmpo shares behind-the-scenes life, family moments, training, and brand collaborations across Instagram, TikTok, YouTube, and Twitter. Content spans athletic excellence, sneaker culture, travel, gratitude, and personal milestones, with sponsored partnerships and community moments rooted in his Greek heritage and teamwork.

Favikon Authority Score : 9 330 pts 

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08. Luka Dončić

Luka Dončić is a professional basketball player known for his impressive skills on the court, including trick shots and gameplay highlights. He actively engages with fans through social media, sharing personal moments, collaborations with brands like Nerf, and insights into his life as an athlete. His posts often feature themes of sportsmanship, teamwork, and community involvement, particularly through his foundation's initiatives. He has a strong presence on platforms like Instagram and TikTok, showcasing both his athletic prowess and personal interests.

Favikon Authority Score : 9 342 pts 

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07. Paige Bueckers

Paige Bueckers is a prominent student-athlete and social media personality known for her basketball prowess and collaborations with major brands like Nike, Gatorade, and Bose. Her content often highlights her journey in sports, personal growth, and faith, resonating with a young audience. She actively engages with her followers through motivational posts and lifestyle updates, showcasing her experiences both on and off the court.

Favikon Authority Score : 9 365 pts 

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06. Matt Kiatipis

Matt Kiatipis is a basketball enthusiast known for his streetball content, showcasing 1v1 games around the globe. He engages his audience with entertaining videos featuring high-energy plays, humorous moments, and food reviews, primarily on TikTok and Instagram. His collaborations and business ventures in the basketball community highlight his entrepreneurial spirit. With a focus on basketball culture, he connects with fans through relatable content and interactive challenges.

Favikon Authority Score : 9 397 pts

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05. Jared McCain

Jared McCain is a rising star in the basketball scene, currently playing for the Philadelphia 76ers. His social media presence showcases his journey through recovery, personal milestones, and partnerships with brands like Instagram and Starbucks. He engages his audience with relatable content, including holiday celebrations and candid moments. His posts often highlight his recovery process and collaborations, making him a relatable figure for fans and aspiring athletes alike.

Favikon Authority Score : 9 460 pts 

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04. Jesse Riedel | jesser

Jesse, known as Jesser online, is a prominent content creator specializing in sports-related challenges and entertainment. He is the founder of Bucketsquad, a basketball apparel brand, and is associated with the esports organization 100 Thieves. His content primarily features basketball and soccer challenges, often involving collaborations with professional athletes and other creators. Jesse frequently promotes his brand and sponsorships, including partnerships with Shopify and Google Pixel. His videos are characterized by high-energy challenges, trick shots, and interactive games, appealing to a sports-loving audience.

Favikon Authority Score : 9 483 pts 

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03. Kevin Durant

Kevin Durant is a prominent NBA player and co-founder of Thirty Five Ventures, focusing on sports, media, and philanthropy. He has won multiple NBA championships and MVP awards, and is known for his community initiatives, including the Durant Family Foundation. His social media presence highlights his basketball career, business ventures, and personal reflections, engaging a wide audience with a mix of sports commentary and lifestyle content.

Favikon Authority Score : 9 574 pts 

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02. LeBron James

LeBron James, a prominent American basketball player, uses his social media platforms to share personal insights, family moments, and professional achievements. He actively engages with his audience through sports commentary, endorsements, and motivational content. LeBron is also vocal about political matters, notably supporting Kamala Harris. His posts often highlight his family, sports events, and collaborations with brands like Taco Bell and DraftKings.

Favikon Authority Score : 9 639 pts

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01. Stephen Curry

Stephen Curry is a professional NBA athlete, entrepreneur, and philanthropist known for his impactful presence both on and off the basketball court. He actively promotes literacy and community support through his foundation, Eat. Learn. Play. His social media showcases family values, personal achievements, and partnerships with various brands, emphasizing community upliftment and sports accessibility. Curry engages with fans through motivational content and highlights his business ventures, including Curry Brand and Underrated Golf.

Favikon Authority Score : 9 656 pts 

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