‍All real-time rankings of all platforms and countries are available here.

‍

Here’s the list of the Top 20 Basketball Influencers in the US in 2026:

‍

‍

20. Russell Westbrook

Russell Westbrook is a 16-year NBA veteran, 2017 NBA MVP, and philanthropist. He founded the Why Not? Foundation, focusing on educational opportunities and mental health resources for underserved communities. His ventures include Russell Westbrook Enterprises and RW Digital, which aims to connect brands with diverse audiences. Active on social media, he promotes community engagement and empowerment through sports and education, often using the hashtag #WHYNOT.

Favikon Authority Score : 8 919 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

19. Jaylen Brown

Jaylen Brown is a professional NBA player known for his athletic prowess and entrepreneurial spirit. He actively promotes his brand, 741 Performance, which focuses on hybrid-athleisure apparel. His social media presence highlights his training regimen, community initiatives, and collaborations with other athletes. Brown is also involved in youth empowerment programs, particularly in underserved communities, emphasizing entrepreneurship and financial literacy. His content often reflects a blend of sports, fashion, and social advocacy.

Favikon Authority Score : 8 965 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

18. Tristan Jass

Tristan Jass is a prominent basketball content creator known for his engaging YouTube videos showcasing his basketball skills, workouts with NBA players, and participation in celebrity games. He has a significant following across platforms, including over 5 million subscribers on YouTube. Jass promotes his brand, Nosha, and collaborates with various athletes and brands, emphasizing his journey in basketball and personal growth. His content often features challenges, workouts, and behind-the-scenes looks at basketball events.

Favikon Authority Score : 9 111 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

17. Grayson Boucher

Grayson Boucher aka The Professor, is a renowned global basketball entertainer with a significant online presence across multiple platforms, including YouTube and TikTok. He engages his audience with entertaining basketball content, tutorials, and collaborations, showcasing his skills and personality. His brand includes merchandise and training programs, appealing to basketball enthusiasts and aspiring players. He actively promotes his content through sponsorships and partnerships, emphasizing his influence in the sports entertainment industry.

Favikon Authority Score : 9 123 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

16. Dean Sarama

Dean Sarama, known as Deanobballin, is a Chicago-based content creator with a strong presence on TikTok and YouTube. He is known for his engaging basketball-themed content, challenge videos, and humorous skits. Dean's content often features popular culture references and interactive challenges, such as 'Last To Sleep Wins Cash Prize.' His social media presence is characterized by a focus on entertainment and relatability, appealing to a wide audience with his creative and engaging videos.

Favikon Authority Score : 9 127 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

15. Damian Lillard

Damian Lillard, known as Dame D.O.L.L.A., is a professional basketball player and musician. His social media showcases his dual career, featuring basketball highlights, music releases, and promotional content for brands like Adidas and Move Insoles. He engages with fans through motivational messages and personal insights, emphasizing the importance of health and performance in sports. Lillard's posts often highlight his artistic side, blending sports and music, and he actively promotes his signature shoe line and music album.

Favikon Authority Score : 9 173 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

14. DevinBook

The creator shares a mix of personal insights and experiences, often related to sports and lifestyle. Their posts include references to Olympic preparation and various life moments, indicating a focus on athleticism and personal growth. Engagement is high, particularly on Instagram, suggesting a strong connection with their audience. The content is casual and relatable, appealing to a broad demographic interested in sports and personal narratives.

Favikon Authority Score : 9 195 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

13. Cam Wilder

Cam Wilder is a dynamic content creator known for his engaging TikTok and YouTube videos centered around basketball, cooking, and entertaining. His posts often feature humorous commentary and lively interactions, showcasing his personality and lifestyle. He promotes events and tournaments, particularly in the AAU basketball scene, and has a growing audience drawn to his energetic style. His content is characterized by a casual and approachable tone, appealing to a younger demographic interested in sports and entertainment.

Favikon Authority Score : 9 197 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

12. Diamant Blazi

Diamant Blazi is a 6'8" French-Senegalese basketball talent lighting up Overtime Elite in Atlanta. Known for jaw-dropping dunks, red-carpet appearances in Cannes, and high-energy clips across Instagram, TikTok, and YouTube, he blends elite sport with fashion flair. Content ranges from highlight reels and dunk contests to behind-the-scenes looks at training, travel, and brand collaborations (e.g., Armani). His cultural roots and NBA dream shape a globally resonant, lifestyle-athlete persona.

Favikon Authority Score : 9 205 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

11. Angel Reese

Angel Reese, known as 'Bayou Barbie', is a prominent figure in sports and fashion, co-owning a business and hosting a show. She engages her audience with a mix of humor and personal insights, often sharing her experiences as a tall athlete and her journey in the fashion industry. Her content reflects a blend of sports, lifestyle, and empowerment, resonating with young audiences and aspiring athletes.

Favikon Authority Score : 9 231 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

Recommended toolsFind Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

‍

10. Chris Matthews

Chris Matthews, known as Lethal Shooter, is a prominent NBA shooting coach and Nike Academy Director. He shares innovative basketball techniques and engages with fans through entertaining content, often featuring unique challenges and collaborations. His posts highlight his expertise in shooting, creativity in training, and interactions with brands like PlayStation and DoorDash. With a strong social media presence, he inspires aspiring athletes and basketball enthusiasts worldwide.

Favikon Authority Score : 9 251 pts

‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

09. Shaquille O'Neal

Shaquille O'Neal is a retired NBA player with a diverse career in entertainment and business. He holds three degrees and is known for his engaging social media presence, sharing humorous content, personal anecdotes, and promotional posts. His interests span music, technology, and law enforcement, and he actively collaborates with brands like Reebok and Walmart. O'Neal also hosts a podcast and performs as DJ Diesel, showcasing his multifaceted personality and appeal across various platforms.

Favikon Authority Score : 9 280 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

08. Dwyane Wade

Dwyane Wade is a multifaceted entrepreneur and former NBA star known for his significant contributions both on and off the court. As a 3-time NBA Champion and Hall of Famer, Wade has transitioned into a successful business owner with ventures like Wade Cellars and part ownership in the Utah Jazz. He is also an Emmy-winning producer and an advocate for social change, co-founding the Social Change Fund United. His social media presence highlights his family life, advocacy for Black communities, and passion for sports and entertainment.

Favikon Authority Score : 9 284 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

07. Paige Bueckers

Paige Bueckers is a prominent student-athlete and social media personality known for her basketball prowess and collaborations with major brands like Nike, Gatorade, and Bose. Her content often highlights her journey in sports, personal growth, and faith, resonating with a young audience. She actively engages with her followers through motivational posts and lifestyle updates, showcasing her experiences both on and off the court.

Favikon Authority Score : 9 365 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

06. LaMelo Ball

LaMelo Ball is a prominent basketball player known for his dynamic presence on social media. His posts often highlight his athleticism, creativity, and personal brand, including collaborations with brands like PUMA. He engages with fans through playful and motivational content, showcasing his lifestyle and basketball journey. Ball also serves as an ambassador for The Humane Society, promoting pet welfare initiatives. His unique style and charisma resonate with a young audience, making him a significant figure in sports and pop culture.

Favikon Authority Score : 9 418 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

05. Jared McCain

Jared McCain is a rising star in the basketball scene, currently playing for the Philadelphia 76ers. His social media presence showcases his journey through recovery, personal milestones, and partnerships with brands like Instagram and Starbucks. He engages his audience with relatable content, including holiday celebrations and candid moments. His posts often highlight his recovery process and collaborations, making him a relatable figure for fans and aspiring athletes alike.

Favikon Authority Score : 9 460 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

04. Jesse Riedel | Jesser

Jesser is a prominent content creator known for his engaging basketball-themed videos, challenges, and collaborations with NBA players. He has a significant following across platforms, particularly on YouTube, where he showcases his unique take on basketball culture through entertaining series like 'Guess the Secret NBA Player.' As a member of 100 Thieves, he also promotes his apparel line, Bucketsquad, and engages with fans through interactive content. His posts often highlight his achievements and collaborations in the sports and entertainment industry.

Favikon Authority Score : 9 483 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

03. Kevin Durant

Kevin Durant is a prominent NBA player and co-founder of Thirty Five Ventures, focusing on sports, media, and philanthropy. He has won multiple NBA championships and MVP awards, and is known for his community initiatives, including the Durant Family Foundation. His social media presence highlights his basketball career, business ventures, and personal reflections, engaging a wide audience with a mix of sports commentary and lifestyle content.

Favikon Authority Score : 9 574 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

02. LeBron James

LeBron James, a prominent American basketball player, uses his social media platforms to share personal insights, family moments, and professional achievements. He actively engages with his audience through sports commentary, endorsements, and motivational content. LeBron is also vocal about political matters, notably supporting Kamala Harris. His posts often highlight his family, sports events, and collaborations with brands like Taco Bell and DraftKings.

Favikon Authority Score : 9 639 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

01. Stephen Curry

Stephen Curry is a professional NBA athlete, entrepreneur, and philanthropist known for his impactful presence both on and off the basketball court. He actively promotes literacy and community support through his foundation, Eat. Learn. Play. His social media showcases family values, personal achievements, and partnerships with various brands, emphasizing community upliftment and sports accessibility. Curry engages with fans through motivational content and highlights his business ventures, including Curry Brand and Underrated Golf.

Favikon Authority Score : 9 656 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

‍

Also See 👀
‍🏆 TOP 20 BASKETBALL INFLUENCERS IN 2026
‍🏆 TOP 200 BASKETBALL INFLUENCERS IN THE US
‍HOW DOES FAVIKON RANK INFLUENCERS?