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Top 20 Beauty Influencers in Italy in 2026

This list highlights the Top 20 Beauty Influencers in Italy in 2026 across makeup, skincare, and fashion. See who leads content on Instagram, TikTok, and YouTube this year.

December 25, 2025
Elena Freeman
Country of author
Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Beauty Influencers in Italy  in 2026: 

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20. Athena | athenabettelli

Athena is a bilingual content creator on TikTok, engaging her audience with a mix of personal anecdotes, beauty tutorials, and social commentary. Her posts often reflect her vibrant personality, showcasing her makeup skills and lifestyle while addressing societal issues. She actively promotes charitable causes and encourages her followers to support various organizations. With a strong presence in the beauty and lifestyle niche, Athena connects with her audience through relatable content and interactive challenges.

Favikon Authority Score : 8 817 pts

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19. Daniele Lorusso

Daniele Lorusso, a celebrity makeup artist based in Milan, specializes in high-profile makeup applications and creative direction for brands like Nabla Cosmetics. His social media showcases a blend of makeup tutorials, product promotions, and personal insights into his artistry. With a strong following, he engages audiences through visually appealing content and educational masterclasses, emphasizing his unique makeup techniques and collaborations with various beauty brands.

Favikon Authority Score : 8 829 pts

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18. Matteo Randon

Matteo Randon is a prominent esthetician and beauty content creator with a significant following on platforms like YouTube and TikTok. He specializes in skincare tips, product reviews, and beauty routines, often focusing on acne treatment and K-beauty products. His content is characterized by engaging tutorials and informative product recommendations, appealing to a diverse audience interested in skincare and beauty trends. He promotes various brands and products, showcasing his expertise in the beauty industry.

Favikon Authority Score : 8 843 pts

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17. Alice Muzza

Alice Muzza is a prominent social media creator known for her engaging TikTok and Instagram content, focusing on beauty, lifestyle, and personal experiences. She frequently collaborates with brands like Nyx Cosmetics and Labello, showcasing makeup products and fashion. Her posts often feature humor and relatable moments, appealing to a young audience interested in beauty trends and lifestyle tips. Alice's vibrant personality shines through her content, making her a favorite among followers who appreciate authenticity and creativity.

Favikon Authority Score : 8 849 pts

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16. Gabriele

Gabriele aka avocadogabb is a 24-year-old Italian content creator passionate about skincare, makeup, and vlogging. With a strong presence on TikTok and YouTube, she engages her audience through tutorials, product reviews, and personal routines. Her content often features collaborations with beauty brands and highlights trends in skincare, particularly Korean products. Gabb's vibrant personality and relatable content resonate with her followers, making her a prominent figure in the beauty community.

Favikon Authority Score : 8 856 pts

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15. Emilia Poloni

Emilia Poloni is a vibrant content creator based in Italy, known for her engaging TikTok and Instagram posts that often feature makeup tutorials, Pinterest challenges, and personal reflections. With a strong focus on beauty and creativity, she connects with her audience through relatable content and interactive challenges. Her posts frequently showcase her personality and style, making her a popular figure among young audiences interested in beauty trends and lifestyle content.

Favikon Authority Score : 8 859 pts

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14. Adriana Spink

Adriana Spink is a beauty creator and CEO of SpinkUp, based in Milan. She shares makeup tutorials, beauty tips, and lifestyle content across platforms like YouTube and TikTok, engaging a large audience with her approachable style. Her content often includes product reviews and collaborations with brands like CeraVe and Garnier, focusing on skincare and makeup. Adriana also discusses her experiences as a mother, providing relatable insights for her followers.

Favikon Authority Score : 8 886 pts

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13. Rachele Santoro

Rachele Santoro is a content creator specializing in fashion, beauty, and lifestyle. Her social media presence showcases her unique style, makeup tutorials, and fashion events, often featuring collaborations with brands like Dior and Intimissimi. She engages her audience with relatable content, including personal vlogs and styling tips, while promoting a glamorous lifestyle. Rachele's posts reflect her passion for aesthetics and creativity, making her a prominent figure in the fashion influencer community.

Favikon Authority Score : 8 891 pts

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12. Loretta Grace

Loretta Grace is an Italian actress, singer, and TV host known for her beauty and lifestyle content. She actively engages with her audience through makeup tutorials, personal stories, and beauty product reviews. Her posts often address societal issues, including emotional manipulation and violence against women, showcasing her commitment to empowerment and mental health awareness. Loretta promotes various beauty brands and products, emphasizing inclusivity in makeup for all skin tones.

Favikon Authority Score : 8 919 pts

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11. Hanna Raponi

Hanna Raponi is an Italian content creator known for her engaging posts on TikTok and Instagram, focusing on lifestyle, beauty, and personal experiences. She shares relatable content about her daily life, including fashion, meditation, and outdoor adventures. Her posts often highlight her love for nature and self-improvement, resonating with a community that values authenticity and personal growth.

Favikon Authority Score : 8 935 pts

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10. Maria Teresa Lozano Vivanco

Maria Teresa Lozano Vivanco, known as Terry Lozano, is a hairstylist and beauty creator active on TikTok and Instagram. Her content focuses on beauty hacks, makeup tips, and hairstyling techniques, often featuring product reviews and tutorials. She collaborates with brands like BigMama Beauty and CeraVe, showcasing her expertise in beauty and skincare. Terry engages her audience with relatable content and personal insights, making her a prominent figure in the beauty community.

Favikon Authority Score : 8 938 pts

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9. Alessia Marcuzzi

Alessia Marcuzzi is a prominent TV presenter and entrepreneur, known for her engaging presence on social media. She is the founder of Luce Beauty and MarksandAngels, showcasing her passion for beauty and fashion. Her content often revolves around her television projects, personal anecdotes, and family moments, reflecting a blend of professional and personal life. Alessia actively promotes her brands and engages with her audience through relatable and humorous posts, making her a well-recognized figure in Italian media.

Favikon Authority Score : 8 962 pts

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8. Jingherly | jingherly

Jingherly is a lifestyle content creator focused on self-care, skincare, and personal growth. Her social media presence includes makeup tutorials, lifestyle vlogs, and motivational content aimed at helping her audience become the best version of themselves. She actively engages with her followers through relatable content and promotes products related to beauty and self-improvement. Her posts often emphasize community support among women and self-love.

Favikon Authority Score : 8 978 pts

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7. Lolanda Dibattista

Iolanda Dibattista is a Milan-based beauty influencer known for her engaging makeup tutorials and product reviews on TikTok and Instagram. She frequently collaborates with beauty brands like Fenty Beauty, L'Oréal Paris, and Lancôme, showcasing her expertise in makeup application and skincare. Her content often features vibrant visuals and popular trends, appealing to a young audience interested in beauty and fashion.

Favikon Authority Score : 8 990 pts

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6. Maria Esposito

Maria Esposito is a rising Italian actress known for her role as Rosa Ricci in the popular series 'Mare Fuori'. With a strong social media presence, she shares insights into her life, beauty tips, and personal struggles, resonating with a young audience. Her content often highlights her journey from humble beginnings in Naples to stardom, emphasizing authenticity and emotional connection. Maria collaborates with brands like YSL Beauty, showcasing her passion for makeup and fashion while advocating for self-love and resilience.

Favikon Authority Score : 9 013 pts

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5. Chiara Facchetti

Chiara Facchetti is a prominent content creator specializing in lifestyle and beauty, with a significant following on TikTok (760k) and YouTube (790k). Her content often features personal experiences, product reviews, and family-oriented themes, engaging a diverse audience. Chiara actively collaborates with brands, showcasing products through vlogs and lifestyle videos, and is represented by Dequa Studio for business inquiries.

Favikon Authority Score : 9 021 pts

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4. Lisa Luchetta

Lisa Luchetta is an Italian social media personality known for her engaging posts about beauty, fashion, and personal experiences. Her content often features makeup tutorials, skincare routines, and lifestyle updates, showcasing her vibrant personality and style. With a significant following, she collaborates with various beauty brands, sharing sponsored content and product recommendations. Her posts reflect a mix of personal insights and promotional content, appealing to a young, fashion-conscious audience.

Favikon Authority Score : 9 073 pts

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3. Aurora Celli

Aurora Celli is a beauty, fashion, and lifestyle content creator known for her engaging TikTok and Instagram posts. She shares personal moments, beauty tips, and lifestyle content, often featuring her family and friends. Her vibrant personality shines through in her GRWM (Get Ready With Me) videos and shopping hauls, appealing to a young audience interested in fashion and lifestyle trends.

Favikon Authority Score : 9 081 pts

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2. Arianna Stella

Arianna Stella, known as Arienne Makeup, is a prominent Italian make-up artist and content creator with a significant following on TikTok and YouTube. She collaborates with brands like Maybelline and NYX Cosmetics, showcasing makeup tutorials, product reviews, and beauty challenges. Arianna engages her audience with interactive content, often involving her followers in makeup decisions. Her social media presence is vibrant and creative, focusing on beauty and lifestyle themes.

Favikon Authority Score : 9 085 pts

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1. Sofia Crisafulli

Sofia Crisafulli is a mom lifestyle and beauty content creator active on Instagram, TikTok, and YouTube. Her posts often feature personal moments with her family, beauty tips, and relatable parenting experiences. She engages her audience with a warm and approachable style, sharing snippets of her daily life and beauty routines. Sofia's content resonates with a community interested in motherhood and beauty, making her a relatable figure for many young parents.

Favikon Authority Score : 9 217 pts

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