Top 20 Branding Experts in Canada in 2025
Canada is becoming a global hub for branding in 2025, with experts driving innovation in storytelling, digital strategy, and brand identity. This list highlights 20 leading branding professionals shaping growth, visibility, and cultural impact across industries.
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Here’s the list of the Top 20 Branding Experts in Canada in 2025:
20. Andrea Pascual
Andrea Pascual is a brand designer and fashion entrepreneur based in Toronto. She specializes in creating strategic visual identities for community-focused brands and runs her own fashion label, Andrea Pascual. As the host of the podcast 'Sushi Fridays', she shares insights on style, culture, and entrepreneurship. Andrea advocates for fair treatment of creatives and emphasizes the importance of brand strategy in design. Her work reflects a commitment to inclusivity and empowerment within the creative community.
Favikon Authority Score: 3 440 pts
19. Pedro Porto Alegre
Pedro Porto Alegre is the VP of Strategy at Cult with extensive experience in marketing effectiveness and brand management. He has a strong background in data analytics and shopper marketing, having worked with over 30 B2C and B2B brands. Pedro is also a speaker and hosts a newsletter called Marketing Chronicles, focusing on strategy and creativity. He actively engages in discussions about marketing trends, AI in marketing, and the challenges faced by small brands. His insights are informed by a blend of academic knowledge and practical experience.
Favikon Authority Score: 3 596 pts
18. Timo Oluschinsky
Timo Oluschinsky is a seasoned global executive in the consumer goods sector, currently serving as Vice President & General Manager at Reckitt. With over 20 years of experience, he has successfully led iconic brands and high-performing teams across various markets, focusing on brand strategy, innovation, and digital transformation. His commitment to a people-first culture and sustainable practices is evident in his leadership style, emphasizing the importance of health and hygiene globally, particularly through initiatives like Harpic.
Favikon Authority Score: 3 634 pts
17. Solomon Wheeler
Solomon Wheeler is a seasoned airline marketing leader and consultant with over 22 years of experience across APAC, MEA, and North America. He specializes in brand building, customer experience, digital marketing, and GTM strategies that drive measurable growth. Formerly Head of Marketing at Vistara and Loyalty, he now advises as an independent consultant and fractional CMO for SMEs and startups. Solomon shares aviation branding insights, CX best practices, and industry analysis while serving on awards panels.
Favikon Authority Score: 3 769 pts
16. Alexandre Gravel
Alexandre Gravel is a Montreal-based branding and content strategy leader, and founding partner at Toast Studio. With over 20 years of experience, he helps corporations, publishers, and brands strengthen relationships and build trust with audiences through storytelling and branded content. He also leads Avanti-Toast, a TV production venture focused on multi-genre IP and content operations. Known for blending creativity, technology, and business insight, he delivers measurable impact across North America.
Favikon Authority Score: 3 778 pts
15. Jess Déziel
Jess Déziel is a branding strategist and coach empowering Francophone women entrepreneurs to clarify, position, and grow their brands. She specializes in personal branding, messaging, and creating cohesive customer experiences that reflect authenticity and purpose. Active on LinkedIn, she shares lessons, client stories, and case studies centered on female empowerment and sustainable business growth.
Favikon Authority Score: 3 938 pts
14. Tom Morton
Tom Morton is an actor and voice artist with a strong presence in brand consultancy. He is the founder of Narratory Capital, LLC, focusing on helping creative businesses and brands build strategic futures. With a background as a global chief strategy officer at R/GA, he specializes in technology and culture, working with high-profile clients like Amazon and PlayStation. His content often explores the intersection of innovation and brand strategy, emphasizing the importance of purpose in business.
Favikon Authority Score: 4 053 pts
13. Nadine Haddad
Nadine Haddad is a marketing expert specializing in branding and web design. She emphasizes the importance of authenticity and connection in her work, helping clients create unique visual identities. Her social media presence showcases her journey as an entrepreneur, sharing insights on mental health, personal growth, and the challenges of running a business. She actively engages with her audience through relatable stories and humor, fostering a supportive community. Nadine also advocates for mental health awareness and the empowerment of women in business.
Favikon Authority Score: 4 116 pts
12. Penny Wise
Penny Wise is a Fortune 100 Brand Officer and Public Affairs leader with over 20 years of experience driving reinvention at 3M. She is recognized for her expertise in branding, marketing, STEM advocacy, and inclusive leadership, building impact across Canada and global B2B markets. Passionate about purpose-driven growth, she champions innovation, partnerships, and sustainability in business. On LinkedIn, she shares insights on reinvention, leadership, and the intersection of brand and social impact.
Favikon Authority Score: 4 656 pts
11. Anna Dalaire
Anna Dalaire specializes in branding and marketing for small-cap mining companies, leveraging over 17 years of experience in capital markets and public company management. She focuses on making complex mining topics relatable and compelling, advocating for modern investor communications and digital presence. Her content emphasizes the importance of storytelling and emotional engagement in attracting investors, while also addressing industry challenges and trends.
Favikon Authority Score: 4 663 pts
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10. Troy Assoignon
Troy Assoignon is a positioning expert and consultant with a focus on helping entrepreneurs and consultants enhance their brand visibility and revenue. He has managed significant ad spends and has a proven track record of generating substantial revenue uplift for clients. His content emphasizes the importance of authentic storytelling, strategic positioning, and effective marketing strategies. Troy also shares personal experiences from his journey transitioning from construction to consulting, highlighting the value of connection and trust in business.
Favikon Authority Score: 4 726 pts
9. Joe Tamko
Joe T. is a strategic communications and branding consultant with over 20 years of international experience. He specializes in helping businesses, entrepreneurs, and non-profits craft authentic brands and impactful communication strategies. His expertise includes storytelling, grant writing, and community engagement, with a focus on diversity and innovation. Joe has worked with notable brands like MUJI and has a strong presence on LinkedIn, where he shares insights on personal branding and effective communication.
Favikon Authority Score: 4 761 pts
8. Stéphanie Kennan
Stéphanie Kennan is founder and president of Bang Marketing, a B2B marketing agency specializing in strategy, branding, and web for Canadian SMEs. She shares practical, results-driven insights on marketing leadership, hybrid work, and growth through frequent LinkedIn posts, panels, and events. Her content centers on B2B marketing, branding, and client success, with a strong focus on Quebec and global business audiences.
Favikon Authority Score: 4 799 pts
7. Natalia Sanyal
Natalia Sanyal is a conversion copywriter and messaging strategist focused on anti-oppressive marketing for humanity-first brands. As a first-generation immigrant, she emphasizes clear brand messaging and ethical marketing practices. Her content often challenges societal norms, advocating for marginalized voices and promoting community care. With a strong presence on LinkedIn, she engages her audience through relatable insights and personal anecdotes, fostering a supportive environment for coaches and consultants.
Favikon Authority Score: 4 919 pts
6. Rob McPherson
Rob McPherson is a seasoned brand marketer and strategist with extensive experience in the Consumer Packaged Goods and cannabis industries. He has held leadership roles at major companies like Bacardi and Kraft Foods, focusing on brand management, business strategy, and operational excellence. His LinkedIn posts often critique the Canadian cannabis sector, highlighting mismanagement and advocating for sustainable business practices. He now shares insights on Substack, emphasizing the importance of accountability and strategic thinking in business.
Favikon Authority Score: 4 981 pts
5. Stephanie Zhuang
Stephanie Zhuang is a Fractional Fullstack Marketer and founder of Title Brand Management, where she helps growth-stage CPG startups in health, wellness, food & beverage, and personal care scale effectively. With experience spanning pre-revenue startups to century-old brands, she brings clarity to roadblocks at every stage of growth. By integrating AI into branding and marketing workflows, she enables teams to move faster, cut complexity, and improve output quality. She shares strategic insights and practical lessons on LinkedIn, making brand management more accessible for emerging founders.
Favikon Authority Score: 5 399 pts
4. Graham Robertson
Graham Robertson is the founder and CMO of Beloved Brands Inc., specializing in marketing training and brand consulting. With a background in leading marketing for major companies like Johnson & Johnson and Coca-Cola, he focuses on empowering marketers through strategic thinking, brand positioning, and analytics. His content emphasizes the importance of emotional connections in advertising and the need for marketers to understand financial performance. He is also the author of 'Beloved Brands', which has received high praise.
Favikon Authority Score: 7 626 pts
3. Camille Moore
Camille Moore is a branding strategist, host of The Art of the Brand, and founder of Third Eye Insights. She helps executives and entrepreneurs build powerful brands through positioning, content frameworks, and social media mastery. Active on Instagram, TikTok, YouTube, and LinkedIn, she shares educational masterclasses, case studies, and leadership insights.
Favikon Authority Score: 8 004 pts
2. Katelyn Bourgoin
Katelyn Bourgoin is a Buyer Psychologist and serial entrepreneur specializing in marketing and buyer psychology. With a significant following, she shares insights on cognitive biases, effective marketing strategies, and the importance of understanding customer emotions. Her newsletter, 'Why We Buy,' has gained over 63,000 readers, showcasing her expertise in the field. Katelyn emphasizes the need for marketers to connect deeply with their audience and leverages her experiences to guide others in building successful businesses.
Favikon Authority Score: 8 139 pts
1. Denny Kurien
Denny Kurien is a branding expert and co-founder of Rayvn Design, specializing in premium and luxury branding for small businesses. With over 25 years of experience, he has worked with iconic brands and now focuses on empowering entrepreneurs to create compelling brand identities. His content emphasizes the importance of storytelling, emotional connection, and strategic design in branding. Denny actively shares insights on social media, educating his audience on effective branding strategies and trends in the design landscape.
Favikon Authority Score: 8 393 pts
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