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Top 20 Branding Experts in Germany in 2025

Branding in Germany is thriving in 2025, with experts shaping identity, strategy, and storytelling. Meet 20 leading voices driving innovation, visibility, and cultural impact across industries.

September 24, 2025
Gabriel Camacho
Country of author
Gabriel Camacho

Gabriel Camacho is the Head of Marketing at Favikon. Based in Paris, he leads the company’s global marketing efforts, through content, events, and partnerships. With 10+ of experience in B2B SaaS marketing, Gabriel is passionate about the creator economy and often writes about influencer marketing, brand building, and social media trends. You can find him on LinkedIn and TikTok.

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Here’s the list of the Top 20 Branding Experts in Germany in 2025:

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20. Verena Mayer 

Verena Mayer is the Founder and Managing Director of VON HELDEN UND GESTALTEN, a Stuttgart-based branding agency specializing in human-centered brand building and purpose-driven storytelling. She helps hidden champions gain visibility by creating authentic, emotional connections between people and brands. On LinkedIn, she shares leadership insights, resilience lessons, and case studies that highlight her agency’s hero-brand approach.

Favikon Authority Score: 4 555 pts

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19. ‍Björn Steiner

‍Björn Steiner is a management and branding expert based in Southern Germany, specializing in brand building and strategic networking. He co-founded the agency 'Reputable People,' focusing on enhancing corporate reputations through personal branding and corporate influencer programs. With a background in communication studies, he has successfully managed various brands, including a fashion label in Los Angeles. His content emphasizes the importance of loyalty, personal connection, and innovative work environments.

Favikon Authority Score: 4 590 pts

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18. ‍Klaus Tarrach

‍Klaus Tarrach is a strategic positioning expert focused on helping businesses enhance their market presence and negotiation skills. He emphasizes the importance of clear communication and effective sales strategies, drawing from his extensive experience in leadership roles. His content often addresses the challenges of price competition and the need for businesses to differentiate themselves. Klaus also shares insights on personal development and the impact of effective positioning in sales.

Favikon Authority Score: 4 790 pts

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17. ‍Andrea Spielmann

‍Andrea Spielmann is a seasoned marketing professional with over 20 years of experience in FMCG. As CMO at Lorenz Snack-World, she focuses on brand strategy, innovation, and corporate communication. Her posts highlight her commitment to teamwork, transparency in marketing, and the importance of sharing both successes and failures. Andrea advocates for sustainability and responsible business practices, emphasizing the need for transformation in family-owned companies. She actively engages with her audience on LinkedIn, sharing insights and encouraging dialogue.

Favikon Authority Score: 4 795 pts

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16. ‍Kristina Bulle

‍Kristina Bulle is the CMO of Procter & Gamble DACH and Vice President Brand Building, with three decades of experience in FMCG marketing. For the past 10 years, she has led P&G’s brand strategy across the DACH region, focusing on sustainable growth, inclusive leadership, and cross-functional collaboration. Actively sharing insights on LinkedIn, she highlights brand strategy, company culture, ESG, equality, and the societal impact of purposeful marketing.

Favikon Authority Score: 5 111 pts

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15. ‍Maria Nimfuehr 

‍Maria Nimfuehr is a marketing expert and co-founder of RSI, with a strong focus on web2 and web3 strategies. She hosts the Renegade Science podcast, where she discusses innovative topics in technology and life extension. Maria actively engages in networking events and shares insights on personal branding, community building, and the importance of sound in product design. Her content reflects a passion for cutting-edge technology and a commitment to mentoring others in the marketing field.

Favikon Authority Score: 5 114 pts

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14. ‍Nadine Hawle 

‍Nadine Hawle is a branding expert with over 23 years of experience in creating impactful brands. She focuses on brand design and identity, emphasizing the emotional connection between brands and their audiences. Her content often highlights the importance of clarity, strategy, and authenticity in branding, aiming to help coaches, consultants, and entrepreneurs elevate their visibility and effectiveness. Nadine advocates for strong personal branding that reflects true values and encourages clients to embrace their unique identities.

Favikon Authority Score: 5 217 pts

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13. ‍Rik Strubel

‍Rik Strubel is the Executive Vice President of Marketing at Douglas, Europe’s leading omnichannel premium beauty destination. With more than 20 years of experience in both global corporations and startups, he has successfully transformed iconic brands such as Axe and Henkel’s beauty portfolio. At Douglas, he focuses on elevating customer experiences through innovative marketing strategies, data-driven insights, and strong brand identity. He frequently shares perspectives on brand relevance, consumer connection, and the power of teamwork in achieving lasting business growth.

Favikon Authority Score: 5 452 pts

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12. ‍Antonia Nehring 

‍Antonia Nehring is the co-founder of Metavoir, a design agency specializing in premium branding and e-commerce solutions. With roots in the fashion industry, she brings a sharp eye for aesthetics and perfection while fostering transparent, authentic communication with clients. Her work centers on creating impactful brand identities and marketing concepts tailored to a new generation of businesses. She shares her entrepreneurial journey, branding insights, and perspectives on building meaningful connections in the digital age.

Favikon Authority Score: 5 454 pts

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11. ‍Daniela Grumbach

‍Daniela Grumbach is a seasoned marketing and brand expert with more than 28 years of leadership experience in brand management, marketing, and digital strategy. She is the founder of BEYOS, where she integrates intrinsic personality analysis into modern leadership to boost productivity and performance. Currently serving as Head of Marketing DACH at Gebr. Brasseler GmbH & Co. KG, she also acts as a trusted advisor to C-level executives, board members, and decision makers. Her content focuses on strategic brand positioning, human-centered leadership, and building high-performing teams.

Favikon Authority Score: 5 561 pts

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10. ‍Baiba Matisone

‍Baiba Matisone is a Brand & Creative Strategy Consultant with over a decade of experience in communications. She specializes in strategic brand and communication planning, having worked with clients across Asia and North America. Her expertise includes account management, market research, and community management. Baiba actively shares resources and insights on creative strategy frameworks and models, emphasizing collaboration and diverse viewpoints. She also leads community initiatives for strategists in Berlin.

Favikon Authority Score: 5 594 pts

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9. ‍Aisha Washington

‍Aisha Washington is a Brand Director at Prada Beauty, specializing in brand marketing and retail. She is passionate about leadership, diversity, and female empowerment, actively promoting these themes through her work and as a keynote speaker. Aisha hosts the podcast 'The Leading Moms,' focusing on balancing career and family life. She has been recognized as a role model for her efforts in advocating for working parents and diversity in the workplace, particularly in the beauty industry.

Favikon Authority Score: 5 701 pts

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8. ‍Dr. Sissis Kamarianakis

‍Dr. Sissis Kamarianakis is a marketing expert and co-founder of the Emotional Brand Academy, focusing on personal branding and emotional marketing strategies. With over 20 years of experience, he helps entrepreneurs and solopreneurs build authentic brands that resonate with their target audience. His content emphasizes the importance of emotional connections in branding, effective communication, and the power of storytelling. He actively engages with his audience through workshops, live events, and social media, promoting visibility and personal growth.

Favikon Authority Score: 5 715 pts

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7. ‍Jürgen Alker

‍Jürgen Alker is a strategic advisor with 30 years of experience spanning advertising, branding, technology, and ventures. He has worked with global names like Eastpak, Dickies, and Accenture, and today advises athletes and entrepreneurs on clarity, transformation, and execution. Passionate about connecting the dots in business and life, he focuses on turning ideas into meaningful action. His content blends branding insights, transformation stories, and cultural commentary, often spotlighting campaigns, design, and innovation.

Favikon Authority Score: 5 743 pts

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6. ‍Max Schoebel

‍Max Schoebel is a LinkedIn consultant and founder of Max & Co., a boutique strategy consultancy for digital B2B communication. He helps entrepreneurs, consulting firms, and specialized B2B companies sharpen their positioning, brand messaging, and client acquisition through authentic content strategies. Known for his MIZU method, he emphasizes clarity, authenticity, and measurable results while challenging the superficiality of social media. He also hosts the Kudakero business podcast, where he shares plain-spoken insights on communication, marketing, and sales with industry leaders and entrepreneurs.

Favikon Authority Score: 5 923 pts

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5. ‍Simon Schreiber

‍Simon Schreiber is a brand strategist and copywriter with a focus on personal branding and effective communication. He shares insights on building a personal brand, understanding target audiences, and the importance of copywriting in marketing. His journey from a corporate career to self-employment highlights the challenges and lessons learned in entrepreneurship. Simon emphasizes the significance of emotional connections in branding and encourages others to embrace their unique stories.

Favikon Authority Score: 6 140 pts

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4. ‍Henning Klimczak 

‍Henning Klimczak is the Co-Founder and CEO of Sherpa Design, a branding agency known for its innovative approach to brand management. He specializes in working with high-profile clients like Lufthansa and Eintracht Frankfurt, focusing on creating impactful brand identities. Henning actively engages in discussions about democracy and equality, advocating for democratic values through initiatives like 'Demokratisiert Euch!'. His content often reflects on leadership, teamwork, and the importance of mental health in the workplace.

Favikon Authority Score: 6 385 pts

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3. ‍Ulrich Klenke

‍Ulrich Klenke is a brand designer at Deutsche Telekom, focusing on German brands with a global approach. His expertise spans advertising, design, media, UX, storytelling, and augmented reality. He actively engages in value-driven brand management, emphasizing the importance of brand value and societal impact. Klenke's posts highlight his commitment to biodiversity, anti-hate initiatives, and innovative marketing strategies, showcasing his leadership in the telecommunications industry.

Favikon Authority Score: 6 407 pts

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2. ‍Chantalle Alberstadt

‍Chantalle Alberstadt is a dynamic entrepreneur and founder of BoredBrands Studio, specializing in innovative branding and marketing strategies. She is also a co-founder of MetaBrewSociety, merging traditional brewing with Web3 technology. An international speaker, she shares insights on branding, business development, and the importance of authenticity in personal branding. Her content often reflects her travels and experiences, emphasizing the need for genuine connections and creativity in business.

Favikon Authority Score: 6 421 pts

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1. ‍Sina Port

‍Sina Port is a Fortune 500 brand consultant and keynote speaker specializing in purpose-driven brand strategies. She has worked with global brands like Adidas and BMW, focusing on innovation and Gen Z marketing. As the founder of Shared Diversity, she aims to help entrepreneurs build their personal brands. With a strong online presence, she engages over 50,000 followers through workshops, podcasts, and online courses, advocating for women in business and personal branding.

Favikon Authority Score: 7 897 pts

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Also See đź‘€
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🏆 TOP 20 LEADERSHIP INFLUENCERS IN GERMANY IN 2025
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🏆 TOP 200 BRANDING EXPERTS IN GERMANY
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HOW DOES FAVIKON RANK INFLUENCERS?

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