Top 20 Branding Experts in the Netherlands in 2025
Branding in the Netherlands is evolving rapidly in 2025, with leaders shaping identity, storytelling, and digital growth. This list spotlights 20 experts redefining strategy, visibility, and cultural influence across industries.
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Here’s the list of the Top 20 Branding Experts in the Netherlands in 2025:
20. Peter van der Steege
Peter van der Steege is a branding strategist and graphic designer with over 30 years of experience, specializing in personal branding and brand identity development. He helps entrepreneurs and companies stand out in a crowded market through clear strategies and impactful identities. His posts often reflect on personal experiences, including recovery from a health setback, and emphasize the importance of authenticity in branding. He offers practical tips and insights on branding and marketing, engaging with a professional audience on LinkedIn.
Favikon Authority Score: 3 313 pts
19. Danielle Navas-Brandt
Danielle Navas-Brandt is a B2B brand strategist, sales, and marketing coach. She focuses on helping businesses implement the 'They Ask, You Answer' methodology to enhance customer engagement and build trust. Her content emphasizes the importance of understanding customer journeys, creating valuable content, and fostering collaboration between sales and marketing teams. Danielle advocates for gender equality in the B2B space and actively promotes female empowerment within her network.
Favikon Authority Score: 3 517 pts
18. Alex Bennett-Grant
Alex Bennett-Grant is a global brand builder and founder & CEO of WE ARE Pi, a B-Corp creative agency known for championing diversity, inclusion, and cultural impact. He has spearheaded initiatives such as OUTO, promoting inclusivity in the outdoor industry while addressing systemic barriers in society. Recognized as a top creative leader, Alex blends brand building with social justice, often sharing insights on representation, immigration, and community empowerment. His work reflects a vision for more inclusive and purpose-driven industries worldwide.
Favikon Authority Score: 3 594 pts
17. Laura Jorna
Laura Jorna is the founder of VIXX® Rebranding Agency, where she helps mid-to-large companies craft cohesive brand identities through a co-creative framework. A specialist in rebranding strategy, she focuses on embedding core values, aligning teams, and driving measurable business growth through clear brand positioning. Beyond agency work, she co-hosts The Ministry of Creative Affairs podcast, offering raw insights into the realities of entrepreneurship in the creative sector. Her content reflects leadership, creativity, and the human side of brand and business building.
Favikon Authority Score: 3 647 pts
16. Paul Hendriks
Paul Hendriks is the founder of De Kunning Concepts, specializing in brand and marketing strategy for SMEs. He emphasizes organic growth and sustainable marketing practices, helping entrepreneurs leverage their unique strengths. His content often discusses branding, marketing ethics, and the importance of understanding target audiences. He is also a co-founder of DigitL, providing independent marketing consultancy, and a founding member of #teamdavid, a collective aimed at supporting sustainable growth for SMEs.
Favikon Authority Score: 3 654 pts
15. Peter Kuyt
Peter Kuyt is a branding expert focused on building impactful identities for health startups. His content emphasizes creativity, collaboration, and the importance of community in brand development. He engages with his audience through insightful posts about branding strategies, design simplicity, and the intersection of nature and creativity. Kuyt's work is characterized by a commitment to helping startups resonate with their audiences and achieve their goals through effective branding.
Favikon Authority Score: 3 712 pts
14. Andrada Smaranda
Andrada Smaranda is a fractional Head of Brand specializing in B2B SaaS companies. With a decade of experience at Adyen, she focuses on transforming brand strategy into a growth lever, emphasizing brand-product alignment and cohesive UX. Her posts highlight the importance of clarity in branding, the integration of design and strategy, and the role of brand in driving business outcomes. She actively engages with her audience on LinkedIn, sharing insights on brand systems and design leadership.
Favikon Authority Score: 3 750 pts
13. Fenne Terlingen
Fenne Terlingen is a B2B marketing strategist and fractional leader specializing in brand building and sales enhancement. Through her consultancy, WOO Consulting, she focuses on aligning marketing and sales efforts, creating strategic marketing blueprints, and fostering collaboration within organizations. Fenne is passionate about empowering women in the business landscape and actively engages in discussions about diversity and inclusion in the fitness industry. Her content emphasizes the importance of emotional connections in branding and the value of personal branding.
Favikon Authority Score: 3 810 pts
12. Nico de Jong
Nico de Jong is a Dutch Merkarchitect, public speaker, trainer and advisor who builds authentic brands from the core essence. He guides entrepreneurs to craft brands that feel like they’ve always belonged, using archetypes, storytelling and practical branding formats. His work blends business strategy with spirituality, delivering hands-on branding education and coaching for sustainable growth.
Favikon Authority Score: 3 830 pts
11. Aurélie Bécat
Aurélie Bécat is a branding expert and co-founder of Incubator Studio, specializing in repositioning and rebranding small businesses for sustainable growth. Based in Malta, she communicates in both French and English, focusing on creating resonant messages and visual identities. Her social media presence highlights her advocacy for women's empowerment, mental health, and the importance of effective communication in business. She shares personal experiences as a mother of five, emphasizing the challenges faced by women entrepreneurs.
Favikon Authority Score: 3 940 pts
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10. Gijs Huisman
Gijs Huisman is the founder of G2O Brand Builders, specializing in brand strategy, storytelling, and design for SMBs and family businesses in the Netherlands. He helps companies transform into strong, trusted brands through clear positioning, visual identity, and compelling storytelling. Active on LinkedIn, he shares case studies and practical insights on brand growth, visibility, and trust-building. He emphasizes making branding accessible and effective for businesses that want to stand out.
Favikon Authority Score: 4 220 pts
9. Jona Bronkhorst
Jona Bronkhorst is a strategic brand builder specializing in communication, AI, and creative campaigns for entrepreneurs. He offers masterclasses on leveraging AI in marketing and emphasizes the importance of human connection in advertising. His posts often critique misinformation and explore the evolving landscape of AI in creative industries. Jona's work has garnered positive feedback from clients, highlighting his ability to enhance brand identity and engagement through innovative strategies.
Favikon Authority Score: 4 245 pts
8. Nick Janssen
Nick Janssen is a behavioral psychology expert, speaker, and freelance Brand Strategist at Weejo, specializing in internal branding, personal leadership, and content marketing. He helps organizations align company culture with employee identity, turning behavior and values into the foundation of a strong brand. Through his content, Nick shares personal stories, motivational insights, and practical frameworks on leadership and behavior change. His mission is to move people with words that inspire action and create brands that resonate from within.
Favikon Authority Score: 4 360 pts
7. Sean Carney
Sean Carney is a global design leader and former Chief Design Officer at Philips Experience Design. He champions human-centered, data-informed design to create healthcare and consumer experiences that work for people. With awards across Red Dot, IDEA, and Fast Company, he builds diverse teams, mentors designers, and pushes design thinking into strategy and operations, uniting technology, clinical insight, and user needs to transform patient care and brand impact.
Favikon Authority Score: 4 375 pts
6. Lucienne van Pul
Lucienne van Pul is a multilingual personal brand strategist with a focus on guiding CEOs and founders to industry leadership through strategic positioning and visibility. With experience as a former LVMH strategic partner, she leverages luxury brand principles and AI-enhanced strategies to help leaders build their personal brands. Her global perspective, shaped by living in multiple countries, informs her approach to business and leadership. Lucienne emphasizes the importance of storytelling and authenticity in branding.
Favikon Authority Score: 5 012 pts
5. Guido van Garderen
Guido van Garderen is a Senior Marketing Lecturer at LSE and a Brand Strategy Consultant with extensive experience in brand strategy, marketing, and storytelling. He has worked with notable clients like Airbus and Philips, and teaches courses on brand strategy and marketing at prestigious institutions. His social media presence emphasizes sustainable practices and the importance of brand identity in societal contexts, showcasing his expertise through engaging posts and educational content.
Favikon Authority Score: 5 078 pts
4. Dmitry Pavlotsky
Dmitry Pavlotsky is a ghostwriter, specializing in social copywriting and brand storytelling for startups. With over 15 years of experience, he has helped more than 100 startups enhance their messaging and attract clients through strategic content. His approach emphasizes clarity, relatability, and a casual tone, moving away from traditional corporate jargon. Dmitry shares insights on effective communication and the importance of connecting with audiences emotionally, making him a sought-after expert in the startup ecosystem.
Favikon Authority Score: 5 787 pts
3. Lisa Schmidt
Lisa Schmidt is a Dutch brand designer specializing in visual branding and personal branding for entrepreneurs. She emphasizes sustainability, innovation, and authenticity in her work, aiming to help clients stand out in a crowded market. Lisa shares insights on effective branding strategies, personal experiences, and the importance of community engagement. Her content often reflects her journey as a solopreneur, discussing financial transparency and the challenges of self-employment while promoting a supportive network.
Favikon Authority Score: 5 890 pts
2. Stefan Maritz
Stefan Maritz is a T-shaped marketer focused on branding and marketing strategy. He emphasizes the importance of understanding branding beyond mere visuals, advocating for emotional connections with consumers. His LinkedIn posts often address misconceptions in branding, the significance of brand perception, and the interplay between branding and marketing. He is passionate about educating others in the field and is currently the Marketing Lead at CXL, where he shares insights and strategies for effective branding.
Favikon Authority Score: 5 919 pts
1. Julian New
Julian New is the Head of Brand & Content at Sprints & Sneakers, specializing in branding, content creation, and growth marketing. He empowers marketers and brand leaders to develop impactful brands and content that drive positive change. His posts often emphasize simplicity in messaging, sustainability, and the importance of user experience in branding. He actively engages in discussions about urban planning, waste management, and the role of creativity in marketing.
Favikon Authority Score: 6 438 pts
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