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Top 20 Branding Experts in Saudi Arabia in 2025

Saudi Arabia is emerging as a branding powerhouse in 2025, with experts leading in identity, strategy, and storytelling. This list features 20 leaders driving visibility, growth, and cultural influence across the Kingdom and worldwide.

September 26, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 Branding Experts in Saudi Arabia in 2025:

20. Ali Al Gomaie 

Ali Al Gomaie is the BR.I Framework creator and CEO & investor who helps entrepreneurs and companies build smart brands with confidence. With over 22 years in branding, marketing, and product storytelling, he blends creative design with strategic analytics to drive growth. He focuses on brand strategy, AI-driven marketing, and durable brand experiences in the Saudi market and beyond

Favikon Authority Score: 2 999 pts

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19. ‍Saed AlAli

‍Saed AlAli is a Brand Psychologist and Chief Marketing Officer with expertise in brand strategy, growth, and creative marketing. He shares insights on leadership, team dynamics, and the importance of understanding customer needs. His posts reflect a commitment to innovative marketing practices and personal development, often using humor and relatable anecdotes. AlAli emphasizes the significance of authenticity in branding and the necessity of adapting to change in business environments.

Favikon Authority Score: 3 004 pts

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18. ‍Fadi ElHoot

‍Fadi ElHoot is a C-suite marketing executive with over 20 years of experience, specializing in brand strategy and innovative marketing initiatives across sectors like retail and e-commerce. He provides strategic marketing consulting, focusing on digital media, CRM, and customer experience. Fadi is passionate about empowering marketing teams and enhancing customer engagement through effective branding and marketing strategies. His posts often discuss AI in marketing, customer experience, and the importance of strategic marketing.

Favikon Authority Score: 3 125 pts

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17. ‍Rayan Alsalman

‍Rayan Alsalman is a marketing professional with a focus on brand management and media planning. He has experience with major companies like HungerStation and Dentsu, showcasing a creative and innovative approach to marketing strategies. His posts often highlight successful campaigns, the importance of localizing content, and insights into the marketing industry, reflecting his expertise and passion for driving sales through clever marketing techniques.

Favikon Authority Score: 3 262 pts

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16. ‍Essam AlGhamdi 

‍Essam AlGhamdi specializes in strategic branding and marketing for government entities and private companies. His expertise includes personal branding, market research, and brand innovation, with a focus on the healthcare and real estate sectors in Saudi Arabia. He actively participates in health-related events and initiatives, showcasing his commitment to improving public services and community engagement.

Favikon Authority Score: 3 622 pts

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15. ‍Assem Alabbad 

‍Assem Alabbad is a Senior Manager at Riyad Bank specializing in brand governance and marketing strategies. With a background in management and marketing from Australia, he focuses on enriching Arabic marketing content and developing unique branding concepts. His experience spans various industries, including entertainment and banking, and he emphasizes the importance of simplicity in complex topics. Alabbad is also a former competitive inline skater, showcasing his creative approach to marketing campaigns.

Favikon Authority Score: 3 874 pts

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14. ‍Ahmed Alkhateeb

‍Ahmed Alkhateeb is a Brand & Business Strategist focused on brand strategy, brand architecture, and growth for Arab SMEs. He offers practical methodologies, develops digital products (brand guides and handbooks), hosts a strategic podcast and newsletter, and shares actionable guidance on positioning, crisis management, and sustainable branding.

Favikon Authority Score: 3 911 pts

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13. ‍Omar Alabdali

‍Omar Alabdali is an executive leader in marketing, branding, and destination management with more than 16 years of industry experience. As Vice President of Destination Management, Events, and Marketing at the Jeddah Development Authority, he oversees large-scale events, media, PR, and destination branding initiatives. Previously leading a top advertising agency in Saudi Arabia, he played a key role in projects such as Riyadh Season and has earned multiple awards for his creative impact. He shares insights on marketing, leadership, storytelling, and the role of emotional intelligence in driving success.

Favikon Authority Score: 3 916 pts

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12. ‍Eng. Moshari Alqahtani

‍Eng. Moshari Alqahtani is the CEO and Creative Director of Shaghaf Branding Agency, focusing on impactful brand strategies and visual identities. He emphasizes business development and corporate communication, helping brands create meaningful experiences. His LinkedIn posts highlight his work on various projects, including government communication initiatives and media center management, showcasing his expertise in strategic planning and media coverage.

Favikon Authority Score: 3 926 pts

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11. ‍Ibrahim Omar

‍Ibrahim Omar is a seasoned marketing professional with over 14 years of experience in branding, marketing, and communications. He focuses on consumer behavior to create effective marketing strategies. His content often emphasizes the importance of understanding customer needs and innovative marketing approaches. He actively engages with his audience through insightful posts on LinkedIn, discussing various marketing strategies and trends, and is involved in community-building initiatives within the marketing sector.

Favikon Authority Score: 4 051 pts

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10. ‍Lamis Almufti 

‍Lamis Almufti is a seasoned marketing professional with over 15 years of experience in branding, strategy design, and product innovation, particularly in the FMCG sector. She has a proven track record of empowering global brands to enhance visibility and market share across GCC and MENA regions. Her LinkedIn posts highlight successful marketing campaigns, community engagement initiatives, and team achievements, showcasing her expertise in driving impactful marketing strategies.

Favikon Authority Score: 4 126 pts

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9. ‍Mohannad Zorba

‍Mohannad Zorba is a Creative Strategist and Digital Marketing Expert with a strong background in art direction. He specializes in creating memorable brand experiences and integrated campaigns, often blending his skills as a musician and multimedia artist into his advertising work. Zorba leads creative projects for high-profile clients, including the Public Investment Fund (PIF) in Saudi Arabia, and emphasizes the importance of collaboration and innovative thinking in his work.

Favikon Authority Score: 4 129 pts

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8. ‍Reema Nezar Al Shammasi

‍Reema Nezar Al Shammasi is a dynamic Marketing and Communications Vice President at Mastercard, specializing in brand building, strategic marketing, and consumer insights. She actively engages in corporate social responsibility initiatives, emphasizing sustainable growth and community impact. Reema is also involved in promoting female empowerment through initiatives like 'Her Voice,' which supports female entrepreneurs in Saudi Arabia. Her posts reflect a commitment to innovation, teamwork, and cultural values in business.

Favikon Authority Score: 4 860 pts

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7. ‍Mahdi Ismail alHusseini

‍Mahdi Ismail alHusseini is a seasoned marketing executive with over 22 years of experience in brand management and positioning. He is recognized for his leadership in transforming consumer insights into actionable strategies across various sectors, including FMCG, retail, and tourism. His expertise is complemented by a strong presence on LinkedIn, where he shares insights on marketing trends, leadership, and personal growth, while actively engaging with the Saudi community and promoting national initiatives.

Favikon Authority Score: 4 872 pts

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6. ‍Mustafa Zaatari

‍Mustafa Zaatari is a Marketing Advisor with over 14 years of experience in brand strategy and business transformation. He has successfully led rebranding initiatives, notably achieving over 200% growth at ToYou. His expertise lies in unconventional strategies, creative problem-solving, and cross-disciplinary branding. He is recognized as a leader in the industry, serving as Jury Vice Chair at the MENA Effie Awards, and is passionate about pushing boundaries in marketing and branding.

Favikon Authority Score: 4 889 pts

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5. ‍Mohammed Almuhaidib

‍Mohammed Almuhaidib is a passionate marketer currently serving as Brand Marketing Manager at Diriyah Company. His LinkedIn presence showcases his commitment to promoting Saudi tourism and cultural events, emphasizing collaboration and community engagement. He shares insights on various marketing campaigns, including domestic tourism initiatives and cultural programs, reflecting a strong focus on enhancing the national identity and cultural heritage of Saudi Arabia.

Favikon Authority Score: 4 942 pts

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4. ‍Nour AlHarbi 

‍Nour AlHarbi is a seasoned marketing expert with over 10 years of experience in strategic communication, branding, and local content. She is known for her impactful campaigns and storytelling that connect with audiences. Her recent posts highlight her involvement in significant events and partnerships in Saudi Arabia, showcasing her commitment to local content and sustainable development. Nour is passionate about collaboration and innovation in marketing, making her a key player in the industry.

Favikon Authority Score: 5 027 pts

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3. ‍Abdulaziz Mansour

‍Abdulaziz Mansour is a brand identity designer and educator dedicated to helping individuals and businesses create impactful personal brands. With over 900 students trained, he combines design expertise with marketing strategies to deliver practical, results-driven learning. He actively shares branding insights across Instagram, YouTube, TikTok, and Twitter, focusing on storytelling, design, and digital identity. His content emphasizes actionable lessons that make branding accessible and effective for a wide audience.

Favikon Authority Score: 5 584 pts

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2. ‍Said Baaghil

‍Said Baaghil is a brand scientist, author, and speaker with over 30 years of experience in branding and marketing. He has spoken at more than 60 global conferences and authored four internationally acclaimed books. His work focuses on brand clarity and strategic frameworks, helping businesses define their brand essence and engage effectively with their audience. Baaghil emphasizes the importance of authenticity and personal branding, advocating for a shift from superficial marketing to genuine brand narratives.

Favikon Authority Score: 7 562 pts

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1. Fouz Alzahrani

‍Saudi branding and corporate communications expert, founder and strategic consultant. Fouz Alzahrani specializes in branding identity, content copywriting, experience design, and culture-led storytelling for media, tourism, and government initiatives. Active across LinkedIn, TikTok, X, and Instagram with programs for media leadership, branding identity, and event branding aligned with Saudi Vision 2030 and regional development.

Favikon Authority Score: 8 377 pts

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Also See 👀
🏆 TOP 20 LEADERSHIP INFLUENCERS IN SAUDI ARABIA IN 2025
🏆 TOP 200 BRANDING EXPERTS IN SAUDI ARABIA
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