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Top 20 Branding Experts in the UAE in 2025

Branding is rapidly evolving in the UAE in 2025, with experts driving innovation, storytelling, and shaping brand identity. This list features 20 leaders shaping visibility and growth across industries.

September 26, 2025
Gabriel Camacho
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Gabriel Camacho

Gabriel Camacho is the Head of Marketing at Favikon. Based in Paris, he leads the company’s global marketing efforts, through content, events, and partnerships. With 10+ of experience in B2B SaaS marketing, Gabriel is passionate about the creator economy and often writes about influencer marketing, brand building, and social media trends. You can find him on LinkedIn and TikTok.

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Here’s the list of the Top 20 Branding Experts in the UAE in 2025:

20. Layan Al Hafi

Layan Al Hafi is a marketing leader and storyteller shaping luxury brand experiences at the intersection of branding, PR, and social media. As the former Director of Marketing at Atlantis Resorts, she led ultra-luxury campaigns and global narratives for one of the world’s most iconic destinations. Now Head of Marketing at Chalhoub Group, she drives beauty and luxury growth across regional markets. Layan is recognized for bold, results-driven campaigns and creative partnerships that build lasting brand affinity.

Favikon Authority Score: 2 270 pts

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19. ‍Wafa Al Harbi

‍Wafa Al Harbi is a UAE-based brand leader and Head of Marketing at Sharjah Islamic Bank. She brings expertise in brand strategy, ESG and CSR impact, employer branding, and cross-market campaigns within the banking sector. Known for transforming customer journeys and strengthening brand equity, she drives sustainable growth through purpose-driven narratives. Wafa also forges strategic partnerships that position brands at the intersection of innovation, trust, and impact.

Favikon Authority Score: 2 328 pts

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18. ‍Vishal B. 

‍Vishal B. is a Dubai-based independent strategist specializing in brand, marketing, and creative strategy. As the founder of Atomic Digital Design DXB, he leads AR/VR, AI, and immersive campaigns for luxury and consumer brands across the MENA region. With over 5 years in creative tech and innovation, he combines strategic vision with commercial acumen to deliver scalable, measurable impact. Known for bridging strategy and execution, he helps brands turn complex challenges into opportunities for growth.

Favikon Authority Score: 2 475 pts

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17. ‍Christian Eid

Christian Eid is a Dubai-based founder and brand strategist behind DUCKLIFE, a creative agency that helps ambitious brands craft identity, culture, and growth. He is also the CEO & Founder of NoBueno, a talent-matching platform connecting creative talent with impactful opportunities. On LinkedIn he shares leadership insights, authentic storytelling, and updates on Gulf expansion, including Saudi Arabia. He champions clear, unorthodox creativity that drives change and delivers measurable results for campaigns, strategy, and talent platforms like NoBueno.

Favikon Authority Score: 2 607 pts

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16. ‍Mohamed Gamal

‍Mohamed Gamal is an ambitious founder and branding strategist with over 7 years of experience driving growth, branding, and messaging for startups and service businesses. As the founder of Spark Reach UAE, he leads a specialized digital marketing agency for aesthetic clinics and medical centers, helping brands scale their presence, attract qualified leads, and boost bookings through a full-stack marketing approach. He shares actionable insights on leadership, positioning, and digital marketing across English and Arabic, with a focus on UAE and Middle East markets.

Favikon Authority Score: 2 667 pts

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15. ‍Zeina Tabbara

‍Zeina Tabbara is a Media & Brand Strategist based in the MENA region, specializing in content strategy. Her LinkedIn presence showcases insights into the evolving F&B industry in the Middle East, highlighting local brands and market trends. She engages with significant figures in the entertainment and media sectors, discussing topics like digital consumption and female entrepreneurship. Her posts reflect a strong focus on cultural relevance and the impact of technology on brand strategies.

Favikon Authority Score: 2 688 pts

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14. ‍Tatiana Laudati

‍Tatiana Laudati is a Strategic Marketing & Growth Leader with over 18 years of experience transforming brands into market leaders through precision positioning and commercial excellence. A Fractional CMO, she advises both growth-stage and established brands, drawing on her experience at adidas, NET-A-PORTER, and Nothing Tech. She specializes in driving regional-to-global expansion across EMEA, MENA, and Asia with data-led brand strategy and integrated marketing performance. Her work emphasizes sustainable growth, brand influence, and measurable business results.

Favikon Authority Score: 2 856 pts

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13.‍ Rabeea Hasan 

‍Rabeea Hasan is a brand management expert based in Dubai, previously associated with Procter & Gamble and LVMH. She focuses on making brand building accessible for corporate managers, business owners, and side hustlers. Her content spans YouTube, Instagram, and TikTok, where she shares insights on brand strategy, career development, and personal branding. Rabeea emphasizes the importance of passion and initiative in career growth, aiming to inspire her audience to create impactful brands.

Favikon Authority Score: 2 980 pts

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12. ‍Adil Shaikh

‍Adil Shaikh is the Co-Founder and Managing Director of Zenara Media, specializing in brand marketing and digital strategies. With a background in hospitality management, he has successfully transitioned into the marketing sector, helping clients generate significant revenue through innovative strategies. His content focuses on personal branding, community building, and the importance of aligning professional goals with personal values. He emphasizes the significance of genuine connections over mere follower counts, advocating for a purpose-driven approach to work.

Favikon Authority Score: 3 010 pts

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11. ‍Nurcin Erdogan Loffler

‍Nurcin Erdogan Loffler is the Founder & CEO of Echo Strategy, where she helps purpose-driven mid-market firms align brand, marketing, and culture for sustainable growth. She combines brand strategy, leadership coaching, and human systems to connect internal culture with external impact. Also the co-founder of ToughLove Advisors and co-author of a book, she brings a multidimensional approach to business transformation. She shares insights on culture, leadership, and AI-informed branding.

Favikon Authority Score: 3 246 pts

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10. ‍Saad Samadi

‍Saad Samadi is a marketing leader and Head of Marketing Operations across multiple business verticals, with expertise in brand strategy, corporate communications, and digital marketing. He brings a cross-sector perspective to marketing operations and brand growth. He is a strong advocate for data-driven strategy, branding as a core business driver, and the evolving creator economy. His content shares insights on ROI, leadership, and the role of AI in modern marketing.

Favikon Authority Score: 3 495 pts

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9. ‍Ana Elisa Seixa

‍Ana Elisa Seixas is a marketing executive leading brand-building across MEA&I for New Balance. With over 15 years of experience in B2B and B2C marketing, she has worked across retail, manufacturing, and sports to deliver integrated campaigns, ambassador programs, and CSR initiatives. She is recognized for driving sustainability-focused storytelling, strengthening partner networks, and aligning brand communications with community impact.

Favikon Authority Score: 3 727 pts

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8. ‍Yosri Kassed

‍Yosri Kassed is a creative strategist specializing in bold brand campaigns and innovative marketing solutions. He has a strong focus on storytelling and emotional connection in advertising, advocating for authenticity over polished aesthetics. With experience in launching billion-dollar communities and repositioning legacy brands, he emphasizes the importance of strategy in driving brand equity and revenue. His work is centered around helping brands create memorable experiences that resonate with audiences in the MENA region.

Favikon Authority Score: 3 775 pts

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7. ‍George Christodoulides 

‍George Christodoulides is a Chalhoub Group Professor of Luxury Brand Management at the American University of Sharjah. He specializes in luxury marketing and branding, with a focus on both traditional and digital contexts. His expertise includes leading funded research projects and developing undergraduate and graduate programs. He is recognized as one of the top marketing professors in the UAE, ranked among the top 1% of scientists worldwide.

Favikon Authority Score: 3 858 pts

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6. ‍Levi Gaál

‍Levi Gaál is a branding expert and author of 'The Power of Branding'. He specializes in transforming ideas into valuable brands, emphasizing authenticity over perfection. With a background in martial arts, he promotes a problem-solving mindset and community support through his Brand Mastery group. His posts focus on branding strategies, the importance of customer feedback, and the value of self-improvement. He engages with his audience through insightful content and webinars, aiming to make a difference in the branding landscape.

Favikon Authority Score: 3 969 pts

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5. ‍Elena Mendez 

‍Elena Mendez is a global hospitality and luxury brand marketing leader and Fractional Chief Marketing & Brand Officer with over 20 years of experience in brand transformation, content-driven strategy, and omni-channel growth. She is recognized for creating emotionally resonant brands, elevating guest experiences, and forging partnerships that drive measurable business impact. Her career spans 12 countries, where she has led high-performing teams, served in executive leadership roles, and delivered award-winning campaigns.

Favikon Authority Score: 4 072 pts

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4. ‍Rasha Taha

‍Rasha Taha is a marketing consultant specializing in strategy, brand development, and influencer marketing, particularly in the food and beverage sector. With a strong business acumen and leadership skills, she focuses on scaling marketing efforts in the UAE. Her posts reflect a passion for supporting local brands, community initiatives, and sharing insights on marketing trends. Rasha engages her audience with interactive content and job alerts, showcasing her expertise in the marketing landscape.

Favikon Authority Score: 4 426 pts

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3. ‍Hassan Nawaz

‍Hassan Nawaz is a Visuals Designer based in Dubai, specializing in helping coaches and consultants enhance their visual branding to command premium prices. He emphasizes the importance of visual authority in attracting high-ticket clients and has transformed over 100 brands. With a strong presence on LinkedIn, he shares insights on design, personal branding, and job hunting, while also engaging with his audience through actionable tips and community support. His content often reflects a blend of personal experiences and professional advice.

Favikon Authority Score: 5 710 pts

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2. ‍Manesh Palli 

‍Manesh Palli is a Fractional CMO specializing in the iGaming industry, focusing on brand and marketing strategy. He helps companies unify their marketing efforts across various channels, driving growth through innovative approaches. His expertise includes audience growth, press relations, and strategic branding, with notable achievements such as significant audience increases and multiple industry awards. Manesh emphasizes the importance of authentic marketing and effective communication in building successful brands.

Favikon Authority Score: 5 802 pts

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1. ‍Mariam Farag

‍Mariam Farag is a Dubai-based branding and communications strategist, TEDx speaker, podcaster, and author of Humanize Your Brand. She specializes in storytelling and ESG-aligned partnerships across real estate, education, government, and philanthropy. Passionate about human-centered branding, she mentors leaders on authentic leadership, gender equality, youth empowerment, and purpose-driven growth in the Middle East and beyond. Her work emphasizes turning brands into meaningful, relatable narratives.

Favikon Authority Score: 6 256 pts

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Also See 👀
🏆 TOP 20 LEADERSHIP INFLUENCERS IN THE UAE IN 2025
🏆 TOP 200 BRANDING EXPERTS IN THE UAE
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