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Here’s the list of the Top 20 Branding Experts in the UK in 2025:
20. Faye Martin
Faye Martin is a UK-based marketing strategist and storyteller, currently Senior Brand & Content Manager at GBM Group. She specializes in building personal brands and company narratives for a network of over 15 million followers. Known for her humor, transparency, and real-talk approach, Faye shares marketing insights, content creation tips, and authentic strategies. Her content also explores careers, workplace culture, and the ethics of modern marketing.
Favikon Authority Score: 5 543 pts
19. Julian Kynaston
Julian Kynaston is a seasoned marketer and founder of Propaganda Agency Ltd, with over 30 years of experience in brand strategy and marketing. He has a strong focus on challenging traditional marketing norms and emphasizes creativity over budget. Kynaston is also involved in social causes, notably supporting the Sophie Lancaster Foundation and advocating for women's issues. His leadership roles include Chair at GenM, where he promotes awareness around menopause. He is an author, with his book 'Brand Warfare' set to release soon.
Favikon Authority Score: 5 562 pts
18. Jonathan A.J. Wilson
Jonathan A.J. Wilson is a branding professor, consultant, and speaker with expertise in halal branding. He has a diverse background as a musician and martial artist, holding multiple black belts. His social media presence emphasizes cultural diversity, inclusion, and personal experiences, particularly related to his identity as a mixed-race Muslim. He engages in discussions about Ramadan, workplace inclusivity, and the intersection of branding and culture, often sharing personal anecdotes and insights from his professional journey.
Favikon Authority Score: 5 572 pts
17. Linzi Boyd
Linzi Boyd is an international speaker, author of Brand Famous, and CEO of One Earth, focusing on purpose-driven business and brand transformation. With over 25 years of experience, she advocates for a shift from profit-driven to purpose-led business models, aiming to create positive global change. Linzi's content emphasizes collaboration, sustainability, and empowering entrepreneurs, particularly in the context of the Purpose Economy. She is also involved in education, having developed a Master's program in Purpose-Led Entrepreneurship at Keele University.
Favikon Authority Score: 5 591 pts
16. Cleopatra Veloutsou
Cleopatra Veloutsou is a Professor of Brand Management at the University of Glasgow, with extensive editorial roles in academic journals. Her research focuses on Brand Management, including Brand Relationships and Brand Equity. She has published over 60 articles and is recognized among the top cited academics in Business and Management. Cleopatra actively engages in teaching and mentoring students, and she leads a Facebook group for Brand Management research, showcasing her commitment to academic collaboration and knowledge sharing.
Favikon Authority Score: 5 736 pts
15. Nick Sherrard
Nick Sherrard is a founder and managing director with expertise in brand innovation and product development. He has a strong background in scaling startups and repositioning global brands, particularly in the UK and US markets. His work includes leading innovation in various sectors, including finance and arts. He actively engages in discussions about leadership, innovation, and the intersection of culture and business through his posts and the Label Sessions podcast.
Favikon Authority Score: 5 748 pts
14. Bethany Joy
Bethany Joy is a brand voice strategist with nearly 20 years of experience in marketing, branding, and copywriting. She specializes in helping companies articulate their organizational personality and develop effective communication strategies. Her content often critiques conventional marketing wisdom, emphasizing the importance of authenticity over generic advice. Additionally, she shares personal anecdotes about parenting and her aspirations as a singer, creating a relatable and engaging online presence.
Favikon Authority Score: 5 892 pts
13. Uzma
Uzma is a UK-based brand designer and founder of Studio UzI, specializing in cohesive brand systems for fashion, health & wellness, and lifestyle brands. She has created visual identities for clients including Rooted, REPS, and Iron & Clay, blending research-led strategy with moodboards, typography, and compelling visual language. With over 50 clients served, she focuses on crafting brands that feel authentic and lasting. She shares her portfolio work and design education on Instagram.
Favikon Authority Score: 6 055 pts
12. Lucinda Bounsall
Lucinda Bounsall is a freelance brand and cultural strategist with over 15 years of experience in digital communications, specializing in luxury fashion and brand strategy. She founded Sibling, a strategy studio focused on modern brand challenges, and has worked with notable clients like Nike, adidas, and Durex. Her content often explores cultural trends, consumer behavior, and the evolving landscape of branding, emphasizing the importance of empathy and storytelling in strategy.
Favikon Authority Score: 6 407 pts
11. Cat How
Cat How is the CEO and Founder of How&How, a branding agency focused on sustainability and equality. With a background in journalism and art criticism, she emphasizes transparency and fairness in her work. Cat is a mentor for women in tech and creative industries, advocating for gender pay equality and salary transparency. She has judged multiple design awards and speaks at international conferences, promoting innovative branding strategies that align with environmental causes.
Favikon Authority Score: 6 448 pts
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10. Sophie Lee
Sophie Lee is a brand strategist and founder of Electric Peach, specializing in storytelling for purpose-driven businesses. With a background in journalism, she focuses on helping bold founders amplify their impact through authentic communication. Her content often addresses societal issues, including gender representation and inclusivity in business. Sophie is also an advocate for mental health and recovery, sharing her personal journey to inspire others. She actively engages in discussions about the challenges faced by women in business and promotes a vibrant, inclusive community.
Favikon Authority Score: 6 468 pts
9. Max Ottignon
Max Ottignon is the co-founder of Ragged Edge, a London-based branding agency focused on creating impactful brands. He emphasizes the importance of long-term client relationships and real-world brand experiences. His work includes collaborations with notable brands like Wise and Marshmallow, advocating for distinctive branding that stands out in a crowded market. Max shares insights on branding through articles and jury participation in industry awards, aiming to challenge conventional branding practices and inspire creativity.
Favikon Authority Score: 6 536 pts
8. Kelly Mackenzie
Kelly Mackenzie is the founder and creative director of White Bear, an agency focused on helping challenger brands thrive through innovative branding and marketing strategies. She is a passionate advocate for gender equity in the creative industry, mentoring women to achieve leadership roles. Her social media presence emphasizes the importance of emotional connections in branding, effective communication, and personal growth, often sharing insights on leadership, creativity, and the challenges of balancing work and family life.
Favikon Authority Score: 6 683 pts
7. Korrine Sky
Korrine Sky is a Culture-First Brand Strategist and Storyteller, focusing on building brands with cultural credibility. She is the founder of Nehanda Atelier and Culture & Commerce, and has contributed to major publications like ELLE and BBC. Her work emphasizes ethical branding, consumer behavior, and cultural storytelling, aiming to create impactful narratives that resonate with communities. Korrine is also recognized for her advocacy for refugees and her contributions to discussions on race and identity, particularly in the context of the Ukraine crisis.
Favikon Authority Score: 6 714 pts
6. Will Poskett
Will Poskett is an award-winning strategist and the founder of Defiant, an agency specializing in brand strategy and creative marketing. He shares insights on successful advertising campaigns, emphasizing the importance of emotional connection and cultural relevance. His posts often critique industry norms and highlight innovative strategies, making him a thought leader in marketing. He engages with a professional audience on LinkedIn, focusing on brand growth and effective communication.
Favikon Authority Score: 7 307 pts
5. Vikki Ross
Vikki Ross is a prominent copywriter and brand consultant known for her expertise in tone of voice and brand communication. She founded #CopywritersUnite and organizes @copynights to foster connections among copywriters globally. Her work includes consultancy for major brands like IMAX, ITV, and Spotify, focusing on effective messaging and brand consistency. Vikki actively engages in discussions about the impact of AI on copywriting and advocates for the value of human creativity in advertising.
Favikon Authority Score: 7 371 pts
4. Kubi Springer
Kubi Springer is a global brand specialist, award-winning author of I AM MY BRAND, and Global Marketing Director at Avantgarde Global. She has been recognized as Marketing Book of the Year 2021 and shortlisted for Marketer of the Year 2023, reflecting her impact in brand strategy and leadership. Kubi also hosts the AURA Skypool Dubai podcast, where she interviews industry leaders and shares insights on personal branding, campaigns, and creative growth. Her content blends practical brand education with inspiration for professionals worldwide.
Favikon Authority Score: 7 433 pts
3. Hannah del Herrera
Hannah del Herrera is a brand designer and founder of Althea Sky Design, specializing in community-driven branding for startups. She advocates for LGBTQ+ rights and shares insights on overcoming imposter syndrome, personal branding, and the importance of community in business. Her content focuses on helping ambitious founders build strong, engaged audiences and effective brand identities. With a growing LinkedIn following, she emphasizes authenticity and connection in her approach to design and entrepreneurship.
Favikon Authority Score: 7 685 pts
2. Mary Portas
Mary Portas is a leading UK brand and retail expert, broadcaster, and author. She is the founder of Portas, a creative company dedicated to transforming businesses into brands, places, and spaces people want in their lives. Her work emphasizes empathy, creativity, and social responsibility in retail while advocating for women’s empowerment in business. Across her platforms, she highlights the intersection of profit and social good, driving conversations about meaningful change in corporate culture.
Favikon Authority Score: 8 011 pts
1. Tom J. Stevens
Tom Stevens is a branding specialist and logo designer based in the UK, focusing on building brands with purpose. He shares insights on brand strategy, visual identity, and logo design across social media platforms, engaging a community of over 170,000 followers. His content emphasizes the importance of thoughtful design processes, client collaboration, and creating unique brand experiences. Featured on Adobe Live, he aims to empower clients through strategic branding that resonates with their audience.
Favikon Authority Score: 8 017 pts
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🏆 TOP 20 EMAIL MARKETERS IN THE UK IN 2025
🏆 TOP 200 BRANDING EXPERTS IN THE UK
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