Top 20 Branding Experts in the US in 2025

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Here’s the list of the Top 20 Branding Experts in the US in 2025:

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20. Fred Hart

Fred Hart is a creative consultant and design strategist with a focus on branding and packaging for consumer packaged goods (CPG). He has built a successful 30-person branding agency and transformed over 137 CPG brands, winning multiple Design Effectiveness Awards. Fred is known for his innovative approach to packaging, using it as a tool to disrupt categories and build brand equity. He consults with both brands and agencies to unlock new levels of success, emphasizing strategic design that moves businesses forward.

Favikon Authority Score: 6 685 pts

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19. Stephanie McCarty

Stephanie McCarty is the Chief Marketing Officer at Taylor Morrison, recognized for her innovative approach to brand strategy and marketing in the homebuilding industry. With a strong focus on employee and customer experience, she advocates for gender diversity in construction and emphasizes the importance of authentic storytelling in marketing. Her leadership has driven significant growth for Taylor Morrison, making it one of America's Most Trusted Home Builders. Stephanie is also a passionate advocate for women's empowerment and creative collaboration.

Favikon Authority Score: 6 716 pts

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18. ‍Heather Hopkins Freeland

‍Heather Hopkins Freeland is a brand leader and storyteller, currently serving as Chief Brand Officer at LinkedIn. She brings expertise in brand strategy, storytelling, and team leadership, driving growth through authentic connections and innovation. With partnerships spanning the NFL, NWSL, and Sundance, she blends culture with AI-driven marketing to amplify impact. A frequent speaker at global events like Cannes and SXSW, she advocates for empowering creators, elevating women in sports, and expanding opportunities for communities worldwide.

Favikon Authority Score: 6 726 pts

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17. ‍Jeff Miller 

‍Jeff Miller is the VP of Marketing at Anduril Industries, leveraging two decades of experience in building iconic brands like Snapchat and Gatorade. He focuses on innovative marketing strategies that challenge conventional norms, particularly in the defense sector. His posts highlight significant projects, such as the IVAS program and the Rebuild the Arsenal campaign, emphasizing a mission-driven approach to attract top talent and support U.S. military efforts.

Favikon Authority Score: 6 761 pts

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16. Shanelle Q. Benjamin

‍Shanelle Q, known as The Brand Hustler, is a brand strategist and entrepreneur focused on helping product-based businesses grow through effective branding and marketing strategies. With a goal of reaching $100K in revenue by 2025, she shares insights on entrepreneurship, digital products, and brand development across platforms like YouTube and TikTok. Her content emphasizes actionable tips, personal growth, and the realities of CEO life, appealing to aspiring entrepreneurs and small business owners.

Favikon Authority Score: 6 837 pts

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15. ‍Kara Redman

‍Kara Redman is a brand strategy expert and CEO of Backroom, a marketing agency she founded in 2014. With over 15 years of experience, she specializes in helping startups and established brands enhance their market presence and achieve growth. Her content focuses on brand identity, performance marketing, and fostering a positive work culture. Kara actively engages with her audience on LinkedIn, sharing insights on leadership, marketing strategies, and the importance of kindness in the workplace.

Favikon Authority Score: 6 909 pts

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14. ‍Kristin Gallucci

‍Kristin Gallucci is a seasoned marketing strategist and thought leader with expertise in brand-led growth, digital marketing, and consumer insights. As a two-time LinkedIn Top Voice and TEDx speaker, she shares valuable insights on modern marketing practices, emphasizing the importance of authentic brand connections. Her content often highlights innovative campaigns and the evolving landscape of marketing, particularly in relation to Gen Z and digital trends. Kristin actively engages her audience through her newsletter, 'The Modern Marketer', and various speaking engagements.

Favikon Authority Score: 6 911 pts

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13. ‍David Aaker

‍David Aaker, recognized as the 'Father of Modern Branding,' is the Vice Chairman at Prophet and a renowned brand strategist and author of 18 books, including 'The Future of Purpose-Driven Branding.' He shares insights on branding, marketing strategies, and the importance of brand equity through various platforms. Aaker's expertise is recognized globally, having partnered with major companies like Coca-Cola and T-Mobile. His content focuses on brand storytelling, experiential marketing, and the evolving landscape of branding in the digital age.

Favikon Authority Score: 7 081 pts

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12. ‍Bill Harper 

‍Bill Harper is a seasoned CEO and brand strategist with over $2.5B in revenue generated for more than 300 brands. He specializes in strategic storytelling and brand positioning, helping businesses discover their purpose and create impactful consumer experiences. His insights into marketing and branding are shared through engaging LinkedIn posts, where he emphasizes the importance of narrative and emotional connection in branding. Bill is passionate about empowering brands to dominate their categories and achieve significant market presence.

Favikon Authority Score: 7 536 pts

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11. ‍Jason Vana

‍Jason Vana is a branding and business strategist known for helping entrepreneurs create profitable brands. As the CEO of SHFT Agency, he focuses on brand strategy, content creation, and client engagement, emphasizing the importance of differentiation in a crowded market. His social media presence is characterized by practical advice, a no-nonsense approach to branding, and a critique of common marketing myths. He actively engages with his audience on LinkedIn, sharing insights and strategies to attract ideal customers.

Favikon Authority Score: 7 715 pts

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10. ‍Nico Rojas 

‍Nico Rojas is a Brand Strategist focused on simplifying branding for businesses. He shares insights on effective marketing strategies, particularly in B2B contexts, emphasizing the importance of brand identity and consumer psychology. His content often highlights innovative techniques for creating memorable brands and engaging customers, utilizing platforms like TikTok and Instagram to reach a wide audience. Rojas also collaborates with Adobe, showcasing tools that enhance branding efforts.

Favikon Authority Score: 7 783 pts

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9. ‍David Brier

‍David Brier is a branding expert and CEO with over 30 years of experience, known for generating over $7 billion in sales for clients. He is the author of the bestselling book 'Brand Intervention' and the upcoming 'Rich Brand Poor Brand.' His content focuses on branding strategies, leadership, and entrepreneurship, often sharing insights on how to elevate brands and foster company culture. Brier's social media presence is characterized by engaging posts that challenge conventional branding wisdom and encourage innovative thinking.

Favikon Authority Score: 7 788 pts

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8. ‍Ronne Brown

‍Ronne Brown, founder of GirlCEO Inc., coaches women to build profitable brands and sustainable businesses. She leads branding programs, live events like Ignite Your Brand Live, and a skincare line, via multi-channel content (Instagram, YouTube, podcast, LinkedIn). Her content centers on entrepreneurship, brand clarity, social strategy, and personal growth, with a strong emphasis on women of color and community building.

Favikon Authority Score: 7 864 pts

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7. Becca Chambers 

‍Becca is an award-winning tech CMO and Chief Communications Officer known for her authenticity, energy, and no-BS approach to branding and leadership. Also known as “Becca from LinkedIn,” she’s also a powerhouse content creator—with insights that reach millions of people every month. Recently ranked the #2 woman on LinkedIn (and #1 in Advertising/PR and Brand), Becca is one of the most influential voices in marketing and communications today. Becca also writes and speaks on the competitive advantages of the neurodivergent mind, AI, leadership, and brand strategy, with her insights featured in The Wall Street Journal, The Washington Post, The New York Post, Fortune, Forbes, Fast Company, and more. She also hosts her own podcasts, tackling everything from neuroscience to marketing strategy to ADHD life hacks. Becca has ranked among LinkedIn's top 5 women and top 20 creators overall in the US. She's recently been the #1 female voice in Sales & Marketing on LinkedIn, with a highly engaged following of over 80,000 marketers, tech leaders, HR, founders, and communications pros.

Favikon Authority Score: 7 919 pts

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6. ‍Brian Blum

‍Brian Blum is the founder of Nibble Studios, a short-form content studio recently acquired by The Bluebird Group. He specializes in supporting brands with TikTok Shop Management, Organic Content, and Paid Media UGC to enhance their digital presence and capture retail demand. Brian hosts live podcasts and events, offering insights on building successful brands and navigating the digital landscape. With a focus on consumer, beauty, and CPG industries, Brian provides valuable strategies for growth and visibility in the market.

Favikon Authority Score: 8 014 pts

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5. ‍Howie Chan

‍Howie Chan is a brand strategy expert and former stem cell scientist who transitioned to corporate branding. He focuses on helping executives and healthcare companies enhance their influence through brand psychology. His content emphasizes the importance of company culture, employee engagement, and leadership effectiveness. He shares insights on promoting positive workplace environments and the impact of toxic cultures on turnover rates. Chan also runs a weekly newsletter, 'Legend Letters', aimed at inspiring individuals to lead legendary lives.

Favikon Authority Score: 8 019 pts

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4. ‍Caleb Ralston 

‍Caleb Ralston is a seasoned brand builder and video producer with extensive experience in the business and media sectors. He has worked with notable figures like Gary Vaynerchuk and has a strong focus on content creation, brand strategy, and consulting. His social media presence showcases his journey through various roles, emphasizing the importance of principles over tactics in brand building. He offers free resources, including a comprehensive course on brand development, aimed at helping others succeed in their entrepreneurial endeavors.

Favikon Authority Score: 8 080 pts

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3. ‍Clifton Sellers 

‍Clifton Sellers is a brand builder and founder of Legacy Builder, specializing in personal and business branding. He focuses on reducing customer acquisition costs and driving revenue for over 300 clients. His LinkedIn posts emphasize leadership, authenticity, and mental resilience, often sharing insights on workplace culture, employee retention, and personal development. He advocates for open communication and accountability in teams, aiming to inspire others through actionable advice and motivational content.

Favikon Authority Score: 8 137 pts

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2. ‍Lauren Maillian

‍Lauren Maillian is a 3x entrepreneur, bestselling author of The Path Redefined, investor, and board advisor recognized for building breakthrough brands and accelerating business growth. She has built multi-million-dollar brands, advised unicorn startups, and led growth at scale. Her social presence blends business strategy, brand reinvention, and wealth creation with candid insights on leadership, partnerships, and women of color in business. Global, ambitious, and impact-focused, she showcases practical tactics for entrepreneurship and lasting success.

Favikon Authority Score: 8 203 pts

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1. ‍Ashwinn Krishnaswamy

‍Ashwinn Krishnaswamy is a branding and marketing expert, sharing insights and case studies from his experience in building consumer brands. His content focuses on effective marketing strategies, the importance of brand versus performance marketing, and the role of social media in business growth. He actively engages with his audience through TikTok and LinkedIn, providing valuable advice for entrepreneurs and marketers. His posts often critique poor marketing practices while highlighting successful campaigns.

Favikon Authority Score: 8 423 pts

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Also See 👀
‍🏆 TOP 20 GROWTH MARKETING EXPERTS IN THE US IN 2025
‍🏆 TOP 200 BRANDING EXPERTS IN THE US
‍HOW DOES FAVIKON RANK INFLUENCERS?

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