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Top 20 Business Influencers in Colombia in 2025

Here are Colombia’s top 20 business influencers making waves in 2025. They share ideas, lead projects, and influence key developments across industries.

June 5, 2025
Sarthak Ahuja
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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.

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Here's the list of the Top 20 Business Influencers in Colombia in 2025: 

20. Steffany Pico

Steffany Pico is a Colombian entrepreneur and CEO of Tienda Samso, showcasing her brand through engaging social media content. Her posts often emphasize self-love, empowerment, and the importance of supporting loved ones. With a strong presence on TikTok and Instagram, she shares insights into her business, personal style, and motivational messages, resonating particularly with women. Her content frequently features her products and promotes a positive mindset.

Favikon Authority Score : 8 031 pts

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19. Natalia Arias Romero

Natalia Arias Romero is a Colombian entrepreneur and CEO of Naty Arias Swimwear and Natya Perfumeria. Her social media presence showcases a love for animals, fashion, and personal empowerment. She shares inspirational messages about self-love, perseverance, and the importance of genuine relationships. Her posts often feature her swimwear line and promote a positive lifestyle, emphasizing health and fitness. Natalia engages her audience with relatable content and a focus on personal growth.

Favikon Authority Score : 8 064 pts

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18. Tatiana Arias

Tatiana Arias is a prominent entrepreneur and mentor specializing in financial happiness and empowerment for women. As the creator of the RED Movement, she has inspired thousands across 20 countries through seminars and workshops. Her content focuses on mindset, entrepreneurship, and personal growth, aiming to help individuals transform their lives and achieve abundance. Tatiana is recognized as a leading figure in financial education, particularly for Spanish-speaking audiences.

Favikon Authority Score : 8 075 pts

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17. Christian Daes

Christian Daes is an entrepreneur known for his active presence on Twitter, where he shares insights about business, sports, and personal reflections. His posts often reflect a strong connection to his community and a commitment to his company, Tecnoglass. He engages with followers through motivational quotes and commentary on current events, particularly in sports. His content showcases a blend of personal anecdotes and professional updates, emphasizing resilience and positivity.

Favikon Authority Score : 8 130 pts

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16. Oscar Ortiz

Oscar Ortiz is a Colombian CEO and content creator known for his humorous TikTok videos that often reflect on family dynamics and cultural themes. His Instagram presence showcases a more introspective side, with motivational quotes and personal reflections. He engages a broad audience with relatable content, often using humor to connect with viewers. His posts frequently highlight Colombian culture, particularly through the lens of humor and everyday life.

Favikon Authority Score : 8 151 pts

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15. Ana Victoria Beltrán

Ana Victoria Beltrán is a Colombian entrepreneur and mother, sharing her journey through personal challenges and triumphs on social media. Her posts reflect her dedication to family, business, and community engagement, often highlighting her experiences as a mother and her entrepreneurial ventures. She actively promotes educational initiatives and family-friendly activities, fostering a supportive environment for her audience. Beltrán's content resonates with themes of empowerment, resilience, and the importance of family values.

Favikon Authority Score : 8 216 pts

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14. Marcia Jones Brango

Marcia Jones Brango is a lifestyle influencer and founder of @yosoywap, focusing on life advice and personal growth. Her content often highlights emotional well-being, energy healing, and the beauty of nature. She engages her audience with personal stories, travel experiences, and wellness practices, promoting brands related to motherhood and health. Her posts reflect a deep connection to family and spirituality, often using hashtags like #HellenMiAmor to emphasize her personal journey.

Favikon Authority Score : 8 232 pts

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13. Karen Carvajalino

Karen Carvajalino is a co-founder and CEO of The Biz Nation, a tech social enterprise focused on providing online education to young individuals, particularly from low-income backgrounds. She is a columnist for Forbes, sharing insights on entrepreneurship and social impact in Latin America. Her social media presence emphasizes empowerment, education, and entrepreneurship, often highlighting her journey and achievements in transforming Colombia through innovative educational initiatives.

Favikon Authority Score : 8 239 pts

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12. Daniel Bilbao

Daniel Bilbao is the CEO and co-founder of Truora, a tech company focused on digital identity solutions in Latin America. He shares insights on entrepreneurship, equity, and management, emphasizing the importance of creating value and solving societal problems. His posts reflect a candid approach to leadership, discussing both successes and failures in his journey. He actively engages with the tech community, advocating for innovation and collaboration among startups in Colombia and beyond.

Favikon Authority Score : 8 263 pts

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11. Liliana Meza

Liliana Meza is a Colombian entrepreneur and founder of a fashion brand, actively engaging her audience on Instagram and TikTok. Her content focuses on fashion, wellness, and personal empowerment, often sharing insights about her life, family, and health. She promotes her brand through collaborations and campaigns, emphasizing community and creativity. Liliana's posts reflect her passion for fashion and her commitment to inspiring women, particularly through her business initiatives and personal experiences.

Favikon Authority Score : 8 282 pts

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10. Nicolas Artunduaga

Nicolas Artunduaga is a prominent figure in the field of entrepreneurship and leadership, focusing on network marketing and financial freedom. His social media presence emphasizes training and resources for maximizing online benefits, with a strong call to action for audience engagement. He shares motivational content and personal experiences, often highlighting his travels and lifestyle. His posts reflect a commitment to empowering others through financial education and personal growth.

Favikon Authority Score : 8 345 pts

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9. Andres Vasco M

Andres Vasco M is a Colombian entrepreneur and CEO & Co-founder of @adecococol. He shares personal moments with his family, showcasing his love for his children and partner, while also promoting his business. His posts reflect a blend of family values, celebration of life, and engagement with cultural events, including music and travel experiences. He actively interacts with his audience, sharing heartfelt messages and promoting his brand's products.

Favikon Authority Score : 8 385 pts

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8. Liliana Ocampo Sierra

Liliana Ocampo Sierra is a Colombian entrepreneur and beauty influencer known for her engaging content on TikTok and Instagram. She promotes her hair care brand, AQA, and shares personal milestones, including her journey to homeownership and motherhood. Her posts often reflect themes of gratitude, empowerment, and beauty tips, resonating with a wide audience. Liliana's vibrant personality shines through her casual and relatable content, making her a prominent figure in the beauty and lifestyle space.

Favikon Authority Score : 8 406 pts

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7. Armando Ortiz

Armando Ortiz is a creative director and CEO of Minburger, actively engaging with his audience on Instagram. His content focuses on entrepreneurship, personal growth, and cultural representation, often sharing motivational insights and lifestyle tips. He emphasizes the importance of self-belief and enjoying the journey of life, particularly after turning 30. His posts reflect a vibrant personality, showcasing his work and community involvement in Bogotá, Colombia.

Favikon Authority Score : 8 442 pts

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6. David Llano

Dinstinto is a podcast focused on entrepreneurship, hosted by David Llano. It features conversations with influential entrepreneurs and experts from LATAM, sharing insights on business growth, marketing strategies, and personal development. The content emphasizes practical advice for aspiring entrepreneurs, covering topics like emotional intelligence, digital marketing, and legal aspects of starting a business. The podcast aims to inspire and educate listeners to achieve their entrepreneurial dreams.

Favikon Authority Score : 8 451 pts

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5. Maurice Armitage

Maurice Armitage is a Colombian entrepreneur and former mayor of Cali, advocating for fair wages and social responsibility in business. His social media presence emphasizes the importance of valuing workers and distributing wealth to foster economic growth. He shares insights on entrepreneurship, the role of businesses in society, and the need for empathy and understanding in leadership. His posts often reflect a commitment to social justice and improving the lives of others through economic empowerment.

Favikon Authority Score : 8 505 pts

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4. Freddy Vega

Freddy Vega is the CEO and founder of Platzi, the largest tech school in Latin America, known for its significant impact on the Hispanic tech world. He is a prominent figure in the tech education sector, with a focus on empowering startups and tech enthusiasts in the region. His social media presence is marked by discussions on technology, AI advancements, and geopolitical issues, often providing insights into the tech industry's future and its implications for Latin America.

Favikon Authority Score : 8 618 pts

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3. Janeth Camacho

Janeth Camacho is a passionate entrepreneur and storyteller dedicated to empowering others through their business journeys. She shares inspiring success stories of various entrepreneurs, focusing on personal growth and development. Her content spans YouTube and Instagram, where she engages her audience with motivational messages and practical advice for aspiring business owners. Janeth also hosts a podcast, FuerteMente, where she discusses key strategies for success and personal development.

Favikon Authority Score : 8 697 pts

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2. Luisa Chimá

Luisa Chimá is a successful entrepreneur and creator of brands like @dluchi and @kabaoficial. She focuses on helping others manifest their dreams through her content, which includes insights on entrepreneurship, marketing, and personal growth. Her posts often highlight her commitment to social responsibility and sustainability, showcasing her business initiatives and community engagement. Luisa actively engages with her audience, sharing motivational messages and personal experiences.

Favikon Authority Score : 8 801 pts

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1. Melina Ramírez

Melina Ramírez is a Colombian health coach, presenter, and entrepreneur focused on empowerment and holistic well-being. Her Instagram showcases personal moments, family life, and professional achievements, including recognition from Forbes Colombia for her business. She actively promotes skincare and wellness products, engages with her audience through relatable content, and shares insights on environmental responsibility. Her posts reflect a blend of personal and promotional content, highlighting her role as a public figure and business leader.

Favikon Authority Score : 8 854 pts

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Also See 👀
🏆 TOP 20 INFLUENCERS IN COLOMBIA
🏆 TOP 200 BUSINESS INFLUENCERS IN COLOMBIA
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