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Top 20 Fashion Influencers in Bulgaria in 2025

These 20 fashion influencers in Bulgaria are setting trends and inspiring thousands in 2025. From street style to high fashion, their influence keeps growing.

March 7, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Fashion Influencers in Bulgaria in 2025: 

20. lyuboslav_stoev

Lyuboslav is a 26-year-old X-Ray Technician based in Plovdiv, Bulgaria, who shares engaging content on TikTok. His posts often feature beauty products, personal anecdotes, and interactions with followers, showcasing a vibrant personality. He promotes self-care and skincare routines, particularly focusing on Korean beauty products. His content resonates with a youthful audience, emphasizing positivity and energy.

Favikon Authority Score : 8 178 pts

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19. Tsvetelina Petrova

Tsvetelina Petrova is a Bulgarian social media personality known for her engaging posts that often feature themes of beauty, personal expression, and emotional depth. She actively supports charitable causes, such as the 'Sunny Kids Foundation', and shares insights into her life, including her artistic endeavors and personal reflections. Her content resonates with a youthful audience, showcasing a blend of lifestyle, beauty, and social advocacy.

Favikon Authority Score : 8 209 pts

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18. Suzie Georgieva

Suzie Georgieva is a Bulgarian content creator known for her heartfelt posts about family, love, and personal milestones. She shares her life experiences, including significant moments like engagements and family gatherings, often accompanied by vibrant imagery. Her content reflects a strong emphasis on relationships and emotional connections, making her relatable to her audience. Additionally, she promotes various brands through giveaways and product endorsements, showcasing her engagement with lifestyle and beauty products.

Favikon Authority Score : 8 251 pts

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17. Spas Sarachinov

Spas Sarachinov is a Bulgarian influencer and founder of @streetsmart.clothes, known for his participation in the reality show 'Къщата на инфлуенсърите'. He shares motivational content, emphasizing kindness and anti-bullying messages. His social media presence includes engaging posts on TikTok and Instagram, where he promotes various projects, including his podcast 'Ice Cast'. Spas aims to inspire youth to stand up for themselves and their dreams, while also collaborating with brands for promotional content.

Favikon Authority Score : 8 254 pts

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16. Radostina Kostadinova

Radostina Kostadinova is a Bulgarian mother and microblading specialist, known for sharing her personal journey through motherhood and beauty. She gained recognition from her participation in Miss Universe, where she represented Bulgaria. Her social media content focuses on family life, health, beauty tips, and personal experiences, including challenges related to pregnancy and loss. Radostina aims to inspire and support her audience by sharing her story and encouraging others to remain hopeful and resilient.

Favikon Authority Score : 8 260 pts

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15. Izabel Nedialkova

Izabel Nedialkova is a fashion stylist and influencer based in Bulgaria, focusing on styling consultations, fitness, and entertainment. She actively engages her audience through social media, sharing insights on personal growth, relationships, and wellness. Her content often includes collaborations with fitness brands and discussions on self-love and empowerment, reflecting her commitment to inspiring others. Izabel's posts resonate with themes of personal transformation and the importance of self-discovery.

Favikon Authority Score : 8 275 pts

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14. Katrin Yordanova

Katrin Yordanova is a Bulgarian aesthetician and fitness trainer, known for her vibrant social media presence. She promotes her brand 'Vitamin Cash' and engages her audience with fitness content, personal training sessions, and giveaways. Her posts often feature workout motivation and beauty tips, appealing to a youthful demographic interested in fitness and lifestyle. With a strong following on TikTok and Instagram, she leverages her platforms to connect with fans and promote her brand effectively.

Favikon Authority Score : 8 276 pts

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13. Неля Вениаминовна

Venka, also known as Неля, focuses on curly hair care and promotions. Her social media presence includes collaborations with brands like Eucerin and Footshop, showcasing skincare routines and product discounts. She engages her audience with relatable content about beauty and self-care, often using humor and casual language. Her TikTok and Instagram posts highlight personal experiences and product recommendations, appealing to a youthful demographic interested in beauty and lifestyle.

Favikon Authority Score : 8 296 pts

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12. Zlatka Dimitrova

Zlatka Dimitrova is a dynamic influencer and entrepreneur, known for her participation in 'Hell's Kitchen Bulgaria'. She owns brands like @zd_sport_wear and @handmadewithlove248, showcasing her passion for fashion and handmade goods. Her content often highlights her culinary skills, personal experiences, and beauty routines, engaging a broad audience with relatable and vibrant posts. She actively promotes self-love, skincare, and community initiatives, reflecting her commitment to empowerment and creativity.

Favikon Authority Score : 8 346 pts

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11. Melina Hamanova

Melina Hamanova is a 23-year-old content creator focused on travel, fashion, beauty, and self-love. She shares her experiences of visiting new countries, emphasizing personal growth and empowerment. Her posts often highlight her stylish outfits, beauty tips, and reflections on life, resonating with a young audience interested in lifestyle and self-improvement. Melina engages her followers with relatable content and promotes brands that align with her aesthetic and values.

Favikon Authority Score : 8 369 pts

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10. Antoaneta Pepeldzhiyska

Antoaneta Pepeldzhiyska, also known as Antoinette, is a Bulgarian mom of four and co-founder of Blesscent Home. She shares her biohacking journey, parenting tips, and lifestyle content across Instagram and YouTube. Her posts often highlight family moments, health, and beauty products, along with insights into her entrepreneurial ventures. Antoinette engages her audience with relatable content about motherhood, wellness, and personal growth, while promoting her brand and podcast.

Favikon Authority Score : 8 390 pts

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9. Martina Nikolova

Martina Nikolova, known as marty cipher, is a Bulgarian cosplayer and content creator specializing in character portrayals from the animated series Arcane. Her vibrant social media presence showcases her impressive cosplay skills, particularly her interpretations of the character Jinx. With a strong following on platforms like Instagram and TikTok, she engages her audience through creative content, giveaways, and community interactions, emphasizing her passion for cosplay and character design.

Favikon Authority : 8 437 pts

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8. Bilyana Lazarova

Bilyana Lazarova is a vibrant social media personality known for her engaging posts that blend personal reflections with promotional content. She shares her music, including her latest release 'NA KOLENE', and actively participates in giveaways and collaborations with brands. Her content often highlights themes of empowerment, gratitude, and lifestyle, resonating with a youthful audience. Bilyana's presence is marked by a strong connection to her followers, showcasing her life experiences and artistic endeavors.

Favikon Authority Score : 8 466 pts

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7. Petya Doncheva

Petya Doncheva is a 20-year-old content creator and model based in Sofia, Bulgaria. She shares a variety of content including makeup tutorials, vlogs, unboxings, and challenges on her YouTube channel. Active on TikTok and Instagram, she engages her audience with personal moments and promotional content, often collaborating with brands like Balea. Her social media presence reflects a vibrant lifestyle and a focus on beauty and fashion.

Favikon Authority : 8 476 pts

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6. Valerie Yordanova

Valerie Yordanova is a prominent Bulgarian influencer focusing on fashion, beauty, and travel. With a significant following on platforms like Instagram and YouTube, she shares personal experiences, parenting insights, and lifestyle content. Valerie has been recognized as the 6th top Bulgarian influencer by Forbes, showcasing her impact in the digital space. Her posts often highlight family moments, beauty products, and travel adventures, engaging a diverse audience with relatable and aspirational content.

Favikon Authority Score : 8 513 pts

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5. Silvia Yordanova

Silvia Yordanova is a Bulgarian content creator known for her engaging posts on beauty, fashion, and lifestyle. She promotes various brands through her Instagram, showcasing products like lip glosses and hair care items. Her content often includes personal reflections, festive greetings, and promotional codes for her followers. Silvia's posts reflect a vibrant and positive lifestyle, resonating with her audience through relatable themes and interactive content.

Favikon Authority Score : 8 519 pts

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4. linsho

Lina is a vibrant Bulgarian content creator known for her engaging TikTok and Instagram posts. At 22 years old, she shares a mix of personal experiences, promotional content, and entertainment, often featuring collaborations with brands like Lava Bear. Her content includes lifestyle themes, humor, and behind-the-scenes glimpses of her projects, including a Christmas series. Lina actively engages with her audience, showcasing her personality and creativity through various formats.

Favikon Authority Score : 8 530 pts

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3. Denitsa Vasileva

The creator shares personal moments and family-oriented content on TikTok, often featuring her baby and celebrating milestones. Posts include heartfelt messages, holiday celebrations, and parenting experiences, showcasing a nurturing and loving approach. The content is engaging and relatable, appealing to a community interested in family life and parenting tips. The creator also promotes products like Pampers, indicating a willingness to collaborate with brands in the parenting sector.

Favikon Authority Score : 8 533 pts

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2. Erika Doumbova

Erika Doumbova is a vibrant content creator with a focus on fashion, beauty, and lifestyle. With over 31 million views on YouTube, she shares personal vlogs, travel experiences, and beauty tips, engaging her audience with relatable content. Her posts often reflect her journey through young adulthood, including university life and personal growth. Erika promotes self-love and positivity, encouraging her followers to embrace their uniqueness. She actively interacts with her audience, fostering a supportive community.

Favikon Authority Score : 8 600 pts

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1. Aleksandra Bogdanska

Aleksandra Bogdanska is a Bulgarian TV host, model, and influencer known for her engaging content on social media. She shares insights into her life as a mother and her professional journey, often promoting beauty products and lifestyle tips. Her posts reflect a strong emphasis on personal growth, motivation, and self-empowerment, resonating with her audience. Aleksandra's collaborations with brands like Maybelline and Armani highlight her influence in the beauty industry.

Favikon Authority Score : 8 603 pts

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🔎See the Top 200 Fashion Influencers in Bulgaria

How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the numbe of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.